Findings from Accenture’s global retail analytics survey on the three imperatives retailers face when building a digital customer experience.
Today’s digitally connected shoppers no longer just want to move seamlessly across channels – they expect to do so. Many retailers are currently feeling overwhelmed by these customer demands. However, by moving toward a robust retail analytics capability, they will be more equipped to know what their customer wants.
In order to deliver a personalized customer experience, retailers must first know their customer – and must know what that customer is looking for regardless of time, place, ethnicity, demographic or economic status.
The advent, adoption and maturation of analytics as a business discipline promised the tools and solutions required to support a seamless retail experience. But where does the actual implementation of retail analytics stand? How are retailers using this potent new capability? Is the practice delivering on the promise?
Accenture surveyed current analytics use among retail practitioners in an attempt to answer these questions. Our research revealed three imperatives facing retail enterprises as they put analytics to work today.
December 12, 2013