Accenture retail-creating an experience for customers overview-brochure
by Fred Zimny, Senior service professional at Serve4impact on Feb 11, 2012
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he next wave of retail is happening now. And Accenture sees a future ripe with opportunities to serve customers better than ever before....
he next wave of retail is happening now. And Accenture sees a future ripe with opportunities to serve customers better than ever before.
In what Accenture calls the “influence marketplace,” retailers can connect in new ways with the socially networked digital customer. Through context retailing, companies can present their wares within a dynamic kaleidoscope of contexts—the customer’s home, car or social setting.
Retailers at the edge can tap the streaming environment, taking on the role of “connector” to present solutions that may be made up of offers from multiple organizations, and create a seamless, bi-directional flow of goods and services.
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