Discover why cloud-based digital marketing platforms provide the foundation to deliver the most relevant customer experiences at scale to optimize marketing performance.
Digital is no longer a channel. It is the modus operandi for consumers, marketers and successful corporations. And getting digital right demands the ability for companies to deliver the right content at the right time to the right place—and at scale. It’s about delivering truly relevant and personalized customer experiences that secure buyers’ intent to purchase and keep them coming back.
Efficient production, personalized delivery and reuse of content across platforms, countries, languages and agencies are required to make the most of digital and drive superior marketing performance. Many companies are finding that cloud-based digital marketing platforms provide the foundation to deliver the most relevant customer experiences at scale, optimizing marketing performance.
Explore this point of view from Accenture Interactive and Adobe for insight into optimizing the digital marketing experience.
February 21, 2013