Digital technologies have considerable potential to transform how companies create revenue and results via innovative strategies, products, processes and experiences. But do companies recognize that potential, and are they mobilizing to capitalize on it? According to our research, the answer is a qualified “yes.”
Of the major digital technologies—including mobility, social media, big data analytics, the cloud and connected products—mobility has risen to the top in terms of importance to organizations. Seventy-seven percent of participants in our survey considered mobility among their top five priorities for the coming year, and 43 percent said the technology was in their top two.