Accenture european retail round table
by Fred Zimny, Senior service professional at Serve4impact on Jan 24, 2012
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Accenture study reveals enticing e-commerce opportunity beset by challenges for Europe’s retailers. ...
Accenture study reveals enticing e-commerce opportunity beset by challenges for Europe’s retailers.
In this study on European cross-border e-commerce, conducted by Accenture for the European Retail Round table (ERRT), 146 retailers from six retail sectors and seven countries were surveyed.
The research, which also included in-depth interviews with e-commerce executives from the members of the European Retail Round Table (ERRT), identifies the key challenges and opportunities that traditional retailers face in pursuing cross-border multi-channel strategies to drive profitable growth and satisfy the demands of Europe’s digitally empowered consumer.
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