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Accenture engaging-tomorrows-consumer

by Senior service professional at Serve4impact on Jan 24, 2013

  • 1,720 views

An extension of the report Accenture provided last year to the World Economic Forum Sustainable Consumption Initiative entitled, More with less: scaling consumption and resource efficiency, this ...

An extension of the report Accenture provided last year to the World Economic Forum Sustainable Consumption Initiative entitled, More with less: scaling consumption and resource efficiency, this year’s research explores the key question, “How can companies engage consumers to trigger simple behavioral shifts that enable more sustainable lifestyles, grow demand for more sustainable products and create business value?” The report outlines how sustainability needs to excite and motivate customers, that millennials present the greatest opportunity for engagement and how companies can employ six key strategies to enable more sustainable lifestyles.

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Accenture engaging-tomorrows-consumer Accenture engaging-tomorrows-consumer Document Transcript