Chief marketing officers (CMOs) must pursue opportunities to restructure their marketing organizations to deliver seamless, relevant customer experiences.
As CMOs steer through the rough waters of the complex and challenging global marketplace, one thing is certain: not enough feel prepared. CMOs who want their companies to achieve high performance are taking things to the next level. They are transforming operating models, tuning business practices, assessing agencies and other partners, and upskilling their talent. Accenture’s 2012 CMO Insights Survey offers a compelling look at just what senior marketing leaders are thinking—and doing—to drive the seamless customer experience.
Take a Ride—What are CMOs Thinking?
Get an in-depth look at the results of the 2012 CMO Insights Survey. Explore top study trends and get ready insights for taking action—from the five keys to better performance to real marketing game changers.
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The 2012 CMO Insights Survey is the third in a series of studies sponsored by Accenture and aimed at understanding the opinions, challenges and points of view of the world’s senior marketing executives. Results are based on online surveys across 10 countries with 405 senior executives who are key marketing decision makers in their companies.