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Reframing
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Forcing a shift in semantic perspective in
order to see th...
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AC4D design library worksheet reframing

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Austin Center for Design is an
educational institution in Austin, Texas,
teaching Interaction Design and Social Entrepreneurship
- See more at: http://www.ac4d.com/home/news/#sthash.SYjQ5U6H.dpuf

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Transcript of "AC4D design library worksheet reframing"

  1. 1. Reframing About this activity: Before Starting This Activity: Forcing a shift in semantic perspective in order to see things in a new way. Activity Details: Required: Participants should understand the product, service, or system that is being reframed. Is an individual and/or group activity Preparation: Create reframing charts (see step 2). Takes several hours to complete Materials required: · Large paper 1 Identify the product, service or system that is being reframed. It’s not always what your client asked for. Try to articulate the entity in a succinct statement. 3 Free associate new items for the left column of each chart. Work on all three charts at once. There are no bad ideas: criticism is completely suspended. 2 Create blank reframing charts on large paper. Create three charts, one each for environments, users, and embodiments. Environment reframed in a new environment: Perspective primary user goal: 4 Begin to fill in Primary Goal for all items in all charts. Try to paint a picture of a credible story; judge responses and add criticism as appropriate, but only in relationship to the primary goal column. implications & insights: Embodiment reframed in a new perspective: 5 Begin to fill in the Implications and Insights column in all charts. There are no bad ideas; criticism is completely suspended. An item can generate more than one implication or insight; if it does, create a new row to capture it. primary user goal: implications & insights: reframed in a new embodiment: primary user goal: implications & insights: 6 Extract implications and insights that are relevant. Consider the specific constraints of your project, and list the new implications or insights that you’ve identified: these can then be integrated with the rest of your design criteria. Reframing: • • • • is best done in groups generates lots of ideas in a short time requires large paper is best used when redesigning or reimagining an existing tool or system
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