AC4D design library concept mapping

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Austin Center for Design is an
educational institution in Austin, Texas,
teaching Interaction Design and Social Entrepreneurship
- See more at: http://www.ac4d.com/home/news/#sthash.SYjQ5U6H.dpuf

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AC4D design library concept mapping

  1. 1. Concept Mapping Jon Kolko Professor, Austin Center for Design
  2. 2. Concept Map A representation of a system that sacrifices accuracy for comprehensibility; a tool for sensemaking.
  3. 3. Concept Map A representation of a system that sacrifices accuracy for comprehensibility; a tool for sensemaking.
  4. 4. Concept Map A representation of a system that sacrifices accuracy for comprehensibility; a tool for sensemaking.
  5. 5. Concept Map A representation of a system that sacrifices accuracy for comprehensibility; a tool for sensemaking.
  6. 6. Concept Map A representation of a system that sacrifices accuracy for comprehensibility; a tool for sensemaking. A CONCEPT MAP/ 1. 2. 3. 4. 5. 6. 7. 8. 9. Visualizes both the forest and the trees Rarely has a “beginning” and “end” Helps people find their way Provides direction and instruction Forces selectivity, abstraction, prioritization and hierarchy Is visual (a tool for perception) Is semantic (a tool for cognition) Represents the user’s mental model of a how a system might work Can also represent the designer’s manifest model of how a system might appear
  7. 7. Baseball 2-Team Sport played by Offensive Team Defensive Team Innings Infield consists of consists of Runner Catcher Left Fielder Short Stop 1st Baseman Pitcher Mound stands on Right Fielder 2nd Baseman Center Fielder 3rd Baseman Home Plate throws
  8. 8. Nodes (nouns) are main branches Baseball 2-Team Sport played by Offensive Team Defensive Team Innings Infield consists of consists of Runner Catcher Left Fielder Short Stop 1st Baseman Pitcher Mound stands on Right Fielder 2nd Baseman Center Fielder 3rd Baseman Home Plate throws
  9. 9. Actions (verbs) link the nodes Baseball 2-Team Sport played by Offensive Team Defensive Team Innings Infield consists of consists of Runner Catcher Left Fielder Short Stop 1st Baseman Pitcher Mound stands on Right Fielder 2nd Baseman Center Fielder 3rd Baseman Home Plate throws
  10. 10. Concept Map
  11. 11. Concept Map
  12. 12. Creating a Concept Map 1. Create a matrix showing the relations of terms List terms. Identify the main elements that make up the system; lean on your contextual research to understand the words that matter to the users the most. Create empty matrix, plotting the words against themselves. Identify relationships; these are qualitative and require interpretation. 12
  13. 13. Creating a Concept Map 2. Identify the main branches of the map. Use frequency of connections, as well as common sense. Create the backbone or structure of the map so that it makes a cohesive sentence. 13
  14. 14. Creating a Concept Map 3. Fill in the rest of the structure Be sure to represent all of the elements in the system. 14
  15. 15. Creating a Concept Map 4. Enhance with visual design Use visual design to clarify and make the content more accessible . 15
  16. 16. For example… Making a concept map of AC4D. Social Entrepreneurship Founders Confidence Project Management Sketching Branding Roadmaps Strategist Behavior Impact Sarcasm Visual Design Creativity Theory of Change Jon Kolko Wicked Problems Fun Beer Whiteboards Mobile
  17. 17. Mobile Mobile Whiteboards Whiteboards Beer Beer Fun Fun Wicked Problems Wicked Problems Jon Kolko Jon Kolko Theory of Change Theory of Change Creativity Creativity Visual Design Visual Design Sarcasm Sarcasm Impact Impact Behavior Behavior Strategist Strategist Roadmaps Roadmaps Branding Branding Sketching Sketching Project Mgmt Project Mgmt Confidence Confidence Founders Founders Soc. Ent Soc. Ent
  18. 18. Mobile Mobile Whiteboards Whiteboards Beer Beer Fun Fun Wicked Problems Wicked Problems Jon Kolko Jon Kolko Theory of Change Theory of Change Creativity Creativity Visual Design Visual Design Sarcasm Sarcasm Impact Impact Behavior Behavior Strategist Strategist Roadmaps Roadmaps Branding Branding Sketching Sketching Project Mgmt Project Mgmt Confidence Confidence Founders Founders Soc. Ent Soc. Ent
  19. 19. Mobile Mobile Whiteboards Whiteboards Beer Beer Fun Fun Wicked Problems Wicked Problems Jon Kolko Jon Kolko Theory of Change Theory of Change Creativity Creativity Visual Design Visual Design Sarcasm Sarcasm Impact Impact Behavior Behavior Strategist Strategist Roadmaps Roadmaps Branding Branding Sketching Sketching Project Mgmt Project Mgmt Confidence Confidence Founders Founders Soc. Ent Soc. Ent
  20. 20. Mobile Mobile Whiteboards Whiteboards Beer Beer Fun Fun Wicked Problems Wicked Problems Jon Kolko Jon Kolko Theory of Change Theory of Change Creativity Creativity Visual Design Visual Design Sarcasm Sarcasm Impact Impact Behavior Behavior Strategist Strategist Roadmaps Roadmaps Branding Branding Sketching Sketching Project Mgmt Project Mgmt Confidence Confidence Founders Founders Soc. Ent Soc. Ent
  21. 21. Mobile Mobile Whiteboards Whiteboards Beer Beer Fun Fun Wicked Problems Wicked Problems Jon Kolko Jon Kolko Theory of Change Theory of Change Creativity Creativity Visual Design Visual Design Sarcasm Sarcasm Impact Impact Behavior Behavior Strategist Strategist Roadmaps Roadmaps Branding Branding Sketching Sketching Project Mgmt Project Mgmt Confidence Confidence Founders Founders Soc. Ent Soc. Ent
  22. 22. AC4D teaches Social Entrepreneurship Where students become Founders To drive Impact In the context of Wicked Problems
  23. 23. AC4D Beer Fun Sarcasm Visual Design teaches Built through Social Entrepreneurship Project Mgmt Confidence Where students become Which require Strategy Founders Sketching To drive Roadmaps Using methods like Impact In the context of Theory of Change Wicked Problems Based on changing Behavior
  24. 24. AC4D Beer Fun Sarcasm Visual Design teaches Built through Social Entrepreneurship Project Mgmt Confidence Where students become Which require Strategy Founders Sketching To drive Roadmaps Using methods like Impact In the context of Theory of Change Wicked Problems Based on changing Behavior
  25. 25. Concept Map, Recap A representation of a system that sacrifices accuracy for comprehensibility; a tool for sensemaking. A CONCEPT MAP/ HOW TO MAKE IT/ 1. 2. 3. 4. 5. 1. 2. 3. 4. 6. 7. 8. 9. Visualizes both the forest and the trees Rarely has a “beginning” and “end” Helps people find their way Provides direction and instruction Forces selectivity, abstraction, prioritization and hierarchy Is visual (a tool for perception) Is semantic (a tool for cognition) Represents the user’s mental model of a how a system might work Can also represent the designer’s manifest model of how a system might appear Create a matrix showing the relations of terms Identify the main branches of the map Fill in the rest of the structure Enhance with visual design
  26. 26. Jon Kolko Director, Austin Center for Design jkolko@ac4d.com Download our free book, Wicked Problems: Problems Worth Solving, at http://www.wickedproblems.com

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