Make it Shine, UX Design by Courtney Bolton

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40min presentation introducing user experience design to students at Harvard Innovation lab & MIT / Microsoft research students at barCampBoston 2012

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Make it Shine, UX Design by Courtney Bolton

  1. Make it Shine, user experience design @courtneyBolton
  2. What is this, user experience design?
  3. User researchA C Visual design B Interaction design E Usability studies D Content strategy
  4. User Research • Personas • Competitive research • Audience needs • Goals • Success metrics • Usability studies a
  5. Interaction Design • Features, functionality • Task Flows • Diagrams, maps, interactions • Wireframes • Future vision • Paper prototypes b
  6. Visual Design • Branding • Look & Feel • Emotional impact • Polish • Consistency • Motion, movement c
  7. Content Strategy • Brand messaging, tone • Error messages • FAQ / Help sections • Customer service scripts • Lead generation d
  8. Usability Studies • Ease-of-use • Spots market opportunities • Speed • Responsiveness • Desired outcome? e
  9. Start with the problem. Ask why until you can’t anymore.
  10. Know your audience. Understand who your users are. • Who’s buying your product? • What do they want? • What do they need? • Exceed their expectations.
  11. Think Critically. Where do other products fail?
  12. Think Creatively. What will make yours better?
  13. Talk to your users. What do they love? Which parts do they hate? Where are things difficult? What do they need?
  14. Understand, What makes you unique?
  15. Kayak, for Apparel
  16. Jetsetter, for Beaches
  17. TurboTax, for Relationships
  18. Klout, for Video Games
  19. “We’re the next Facebook.”
  20. “Like Quicken, but Better.”
  21. Mint, for Personal Finance
  22. User Experience Design Principles Make it Memorable.
  23. Visible Flexible Consistent Trustworthy
  24. Design Principle Visibility (can I see it?) 1
  25. Design Principle Feedback (is it responsive?) 2
  26. Design Principle Affordance (does it look like I can effect it?) 3
  27. Design Principle Consistency (do I know what to expect?) 4
  28. Design Principle Constraints (what are my constraints?) 5
  29. Design Principle Mental Maps (where am I & where can I go?) 6
  30. Design Principle Flexibility (does it play well with others?) 7
  31. Design Principle Beauty (is it pretty?) 8
  32. Design Principle Interoperability (is it modular, re-useable?) 9
  33. Design Principle Trustworthy (do I trust it?) *
  34. Visibility Feedback Affordance Eyes Touch Sensing 1 4 7 * Flexibility Beauty Interoperability Trustworthy Consistency Design Constraints Mental Maps
  35. @courtneyBolton Thank you! (Questions?)
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