Each stage in the product
growth cycle has got certain success end goals. Finding First Set of Customers Validating Your Product Exponential Growth • Problem/Solution Fit • Product/Market Fit • Scale Exponentially
Blog end goal • Establish
and identify your target audience. • Churn out world-class content your target audience would be interested in. • Guest-Blog: •Builds natural links •Increases your online authority •Builds Relationship •Opens up your product/ service to a large audience quickly
“Solely through guest blogging we've
acquired around 100,000 users within the first 9 months of running Buffer.” – Leo Wildrich, Co-founder, Buffer Take a leaf out of Kissmetrics & Moz’s Book. Remember this takes time & effort.
Create & Distribute Infographics “KISSmetrics
was able to generate 2,512,596 visitors and 41,142 back links from 47 infographics. This strategy helped take the KISSmetrics blog from 56,380 to 146,197 visits per month.” – Neil Patel
If Activation is low, work
on user onboarding. Twitter has a step-by-step onboarding Process. Makes you follow 5 people. Users tend to be more active. 40% of Twitter users use the platform without publishing. 4x number of monthly visitors who don’t login. Just read the stream.
If retention is less focus
on getting users to come back to the platform. Use both transactional emails and autoresponders to get people back in.
LinkedIn was successful in increasing
engagement & retention using the double viral loop. Prompting users to connect/ invite during onboarding led to 16% increase in invitations sent & 41% increase in page views. Source: http://www.slideshare.net/joshelman/josh-elman-threegrowthhacksgrowconf81413
Iterate on features and use
cohort analysis to track engagement/ retention/ revenue/ referral Fig Above : Twitter’s cohort shows how the product improvements resulted in an increase in the percentage of engaged users in the second month.
Find your AHA Moment! Turn
a visitor to a engaged user. Facebook : 7 friends in 10 days. Twitter : Follow 30 people. Zynga : Day 1 retention. Drop Box : Atleast one file in dropbox folder.