Marketing analysis telenor pk

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Marketing analysis telenor pk

  1. 3. Contents <ul><li>Telenor in Pakistan </li></ul><ul><li>Marketing Mix </li></ul><ul><li>Comparison with Competitors </li></ul><ul><li>Portfolio Analysis </li></ul><ul><li>Growth Strategy </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Conclusion </li></ul><ul><li>References </li></ul>
  2. 4. Telenor in Pakistan <ul><li>Launched on 15 th March, 2005 </li></ul><ul><li>Uptil now Telenor has: </li></ul><ul><ul><li>3rd largest operator in Pakistani Market </li></ul></ul><ul><ul><li>10.7 Million customers </li></ul></ul><ul><ul><li>Telenor Brand Award 2007. </li></ul></ul>
  3. 7. Packages <ul><li>Pre-Paid </li></ul><ul><ul><li>Talkshawk 30 Second </li></ul></ul><ul><ul><li>Talkshawk Her Second </li></ul></ul><ul><ul><li>Djuice </li></ul></ul><ul><li>Postpaid </li></ul><ul><ul><li>Persona </li></ul></ul>
  4. 8. Popular Services <ul><li>Easy load </li></ul><ul><li>GPRS/WAP Portal </li></ul><ul><li>Smart Share </li></ul><ul><li>Pic Share </li></ul><ul><li>Song Dedication </li></ul><ul><li>Smart Tunes </li></ul><ul><li>Cell Info Display </li></ul><ul><li>Djuice Friend Finder </li></ul><ul><li>Aik Paisa SMS </li></ul><ul><li>Miss Call Alert </li></ul>
  5. 9. Features <ul><li>Total Recharge Flexibility </li></ul><ul><li>GPRS (No Activation Charges) </li></ul><ul><li>MMS (No Activation Charges) </li></ul><ul><li>Conference Calling (No Activation Charges) </li></ul><ul><li>Caller Line Identification </li></ul><ul><li>Call Forwarding (No Activation Charges) </li></ul><ul><li>Call Waiting (No Activation Charges) </li></ul>
  6. 11. Prepaid <ul><li>Talkshawk Her Second </li></ul>Friends & Family 3 Paisa Telenor to Telenor 4 Paisa Telenor to other networks 5 Paisa SMS Rs:1 International SMS Rs:5
  7. 12. Prepaid <ul><li>Talkshawk 30 Second </li></ul>Friends & Family 45 Paisa Telenor to Telenor 75 Paisa Telenor to other networks 95 Paisa SMS Rs:1 International SMS Rs:5
  8. 13. Prepaid <ul><li>Djuice </li></ul>Friends & Family 45 Paisa (per sec Telenor to Telenor 75 Paisa (per sec) Telenor to other networks 95 Paisa (per sec) SMS Rs:1 International SMS Rs:5
  9. 14. <ul><li>Persona * </li></ul>* Rs. Per minute Postpaid Plan-1 Plan-2 Plan-3 Plan-4 Monthly Line Rent 250 500 1000 1500 On Net 1.50 1 0.8 0.6 Off Net 2.5 2.25 2 1.75 Friends & Family 1.00 0.80 0.60 0.40 SMS On Net 0.50 0.50 0.50 0.50 SMS Off Net 1.00 1.00 1.00 1.00
  10. 16. <ul><li>Coverage in 1247 Cities and towns </li></ul>Coverage
  11. 17. <ul><li>15 company-owned sales and service. </li></ul><ul><li>More than 200 franchisees. </li></ul><ul><li>More than 100,000 retail outlets. </li></ul>Franchising
  12. 20. <ul><li>Marketing Campaigns </li></ul><ul><li>Billboards </li></ul><ul><li>Print & Digital Media </li></ul>Advertising
  13. 21. <ul><li>Support initiative called DUA </li></ul><ul><li>Naya Qadam </li></ul><ul><li>Crisis Intervention </li></ul>Social Campaigns
  14. 22. <ul><li>Hajj Package </li></ul><ul><li>Sponsoring Music Albums </li></ul><ul><li>Sponsor Shandur Polo Festival 2007 </li></ul>Cultural Campaigns
  15. 24. <ul><li>*Per 30 second rates (exclusive of all taxes) </li></ul>Prepaid On Net 75 Paisa 99 Paisa 75 Paisas 90 Paisa Off Net 95 Paisa 99 Paisa Re. 1.25 Re. 1.25 F & F 45 Paisa 45 Paisa 50 Paisa 75 Paisa SMS On Net Re. 1.00 50 Paisa 63 Paisa Re. 1.00 SMS Off Net Re. 1.00 Re. 1.00 Re. 1.25 Re. 1.50
  16. 25. <ul><li>*Per minute rates (exclusive of all taxes) </li></ul>Postpaid Monthly Line Rent Rs. 1500 Rs. 999 Rs. 4000 Rs. 1500 On Nets 60 Paisa 40 Paisa Free 60 Paisa Off Net Re. 1.75 90 Paisa Re. 1.35 F & F 40 Paisa 25 Paisa Free N/A SMS On Net 50 Paisa 50 Paisa - 50 Paisa SMS Off Net Re. 1.00 Re. 1.00 - Re. 1.50
  17. 27. Market Share
  18. 28. Growth Rate
  19. 29. Cash Cows Dogs BCG Matrix Question Marks Stars Relative Market Share High Low Market Growth Rate Low High ?
  20. 34. <ul><li>Innovative </li></ul><ul><li>Enhancing Coverage </li></ul><ul><li>Intense Growth </li></ul><ul><li>Lowest prepay call rates </li></ul>
  21. 36. <ul><li>European Identity </li></ul><ul><li>Low growth rate of Persona </li></ul><ul><li>Not promising SMS Packages </li></ul>
  22. 38. <ul><li>Can expand its infrastructure </li></ul><ul><li>Declining growth of market King </li></ul>
  23. 40. <ul><li>Close competitors </li></ul><ul><li>Presenter Gulfraz wali IIUI </li></ul><ul><li>[email_address] </li></ul>
  24. 42. <ul><li>Although Telenor is 3 rd Largest Telecom company, but it will be leading in future because of its High Growth Rate. </li></ul><ul><li>People will attract towards Telenor because of its Price Penetrating packages and innovative services. </li></ul><ul><li>Telenor will have big success in future in Pakistan because its converting mobile to “Walk Puter” by providing latest technologies. </li></ul>
  25. 44. <ul><li>Mr. Qasim Awan. </li></ul><ul><ul><li>Asst. manager Distribution Planning, Telenor Pakistan. </li></ul></ul><ul><ul><li>0345-5100051 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>www.telenor.com.pk </li></ul><ul><li>www.pta.com.pk </li></ul><ul><li>South Asian Telecom Statistics & Overview Report 2007 </li></ul>
  26. 45. Questions???

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