Slideshare.net (beta)

Slide 1: Weird Turn Pro Crowdsourcing for Creatives South by Southwest Interactive, 8 March 2008 Derek Powazek CEO Pixish www.pixish.com

Slide 2: “When the going gets weird, the weird turn pro.” – Hunter S. Thompson

Slide 3: Three Lies 1. Everyone on the net is an idiot. 2. Good stuff is too hard to find. 3. You can’t make any money.

Slide 4: Lie 1: Everyone on the net is an idiot

Slide 5: Kim Pedersen’s Backyard Monorail

Slide 6: Wikipedia

Slide 7: Lie 2: Good stuff is too hard to find.

Slide 8: Human Traditional Editors Nontraditional Editors Moderators Finding the Good Stuff

Slide 9: Human Computer Traditional Editors Text Search Nontraditional Editors Google’s PageRank Moderators Technorati Finding the Good Stuff

Slide 10: Human Hybrid Computer Traditional Editors Flickr Interestingness Text Search Nontraditional Editors Community Vote Google’s PageRank Moderators Best of Both Finding the Good Stuff

Slide 11: Flickr’s Interestingness

Slide 12: Flickr’s Interestingness

Slide 13: Wisdom of Crowds

Slide 14: Design for Selfishness

Slide 15: Learning from Assignment Zero

Slide 16: “Using crowdsourcing as a cost-saving measure doesn’t work. Communities must be cultivated, respected, and managed if they are to create economic value.” – Jeff Howe, who coined the term “crowdsourcing”

Slide 17: Lie 3: You can’t make any money.

Slide 18: Threadless

Slide 19: Threadless

Slide 20: A Threadless Story

Slide 21: A Threadless Story

Slide 22: Hooray for happy endings!

Slide 23: Pixish

Slide 24: Cautionary Tales

Slide 25: Yahoo Games Wii Site

Slide 26: Yahoo Games Wii Site

Slide 27: GM Tahoe Apprentice Campaign

Slide 28: Community is Grown, Not Built

Slide 29: How to Grow Community 1. Give people tools they want. 2. Trust them to do good. 3. Reward good contributions. 4. Punish bad contributions. 5. Expect the unexpected.

Slide 30: Ever Forward www.powazek.com