Weird Turn Pro: Crowdsourcing for Creatives

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    Weird Turn Pro: Crowdsourcing for Creatives - Presentation Transcript

    1. Weird Turn Pro Crowdsourcing for Creatives South by Southwest Interactive, 8 March 2008 Derek Powazek CEO Pixish www.pixish.com
    2. “When the going gets weird, the weird turn pro.” – Hunter S. Thompson
    3. Three Lies 1. Everyone on the net is an idiot. 2. Good stuff is too hard to find. 3. You can’t make any money.
    4. Lie 1: Everyone on the net is an idiot
    5. Kim Pedersen’s Backyard Monorail
    6. Wikipedia
    7. Lie 2: Good stuff is too hard to find.
    8. Human Traditional Editors Nontraditional Editors Moderators Finding the Good Stuff
    9. Human Computer Traditional Editors Text Search Nontraditional Editors Google’s PageRank Moderators Technorati Finding the Good Stuff
    10. Human Hybrid Computer Traditional Editors Flickr Interestingness Text Search Nontraditional Editors Community Vote Google’s PageRank Moderators Best of Both Finding the Good Stuff
    11. Flickr’s Interestingness
    12. Flickr’s Interestingness
    13. Wisdom of Crowds
    14. Design for Selfishness
    15. Learning from Assignment Zero
    16. “Using crowdsourcing as a cost-saving measure doesn’t work. Communities must be cultivated, respected, and managed if they are to create economic value.” – Jeff Howe, who coined the term “crowdsourcing”
    17. Lie 3: You can’t make any money.
    18. Threadless
    19. Threadless
    20. A Threadless Story
    21. A Threadless Story
    22. Hooray for happy endings!
    23. Pixish
    24. Cautionary Tales
    25. Yahoo Games Wii Site
    26. Yahoo Games Wii Site
    27. GM Tahoe Apprentice Campaign
    28. Community is Grown, Not Built
    29. How to Grow Community 1. Give people tools they want. 2. Trust them to do good. 3. Reward good contributions. 4. Punish bad contributions. 5. Expect the unexpected.
    30. Ever Forward www.powazek.com

    + Derek PowazekDerek Powazek, 2 years ago

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