Weird Turn Pro
        Crowdsourcing for Creatives

South by Southwest Interactive, 8 March 2008




              Derek P...
“When the going gets weird,
   the weird turn pro.”
     – Hunter S. Thompson
Three Lies


1. Everyone on the net is an idiot.
2. Good stuff is too hard to find.
3. You can’t make any money.
Lie 1: Everyone on the net is an idiot
Kim Pedersen’s Backyard Monorail
Wikipedia
Lie 2: Good stuff is too hard to find.
Human
 Traditional Editors
Nontraditional Editors
    Moderators




         Finding the Good Stuff
Human                   Computer
 Traditional Editors          Text Search
Nontraditional Editors     Google’s PageRank
  ...
Human                    Hybrid                Computer
 Traditional Editors     Flickr Interestingness      Text Search
N...
Flickr’s Interestingness
Flickr’s Interestingness
Wisdom of Crowds
Design for Selfishness
Learning from Assignment Zero
“Using crowdsourcing as a cost-saving
        measure doesn’t work.
   Communities must be cultivated,
 respected, and man...
Lie 3: You can’t make any money.
Threadless
Threadless
A Threadless Story
A Threadless Story
Hooray for happy endings!
Pixish
Cautionary Tales
Yahoo Games Wii Site
Yahoo Games Wii Site
GM Tahoe Apprentice Campaign
Community is Grown, Not Built
How to Grow Community


 1. Give people tools they want.
 2. Trust them to do good.
 3. Reward good contributions.
 4. Pun...
Ever Forward
  www.powazek.com
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Weird Turn Pro: Crowdsourcing for Creatives

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This talk was presented on Saturday 8 March at SXSW Interactive 2008.
The internet and web technologies have torn down a lot of walls. But for every new, empowering opportunity, there’s some slimeball trying to make a quick buck off “harnessing user-generated content.” As artists, how do we tell one from the other? And as creators, how do we invite community participation with the respect it deserves? Join internet pioneer Derek Powazek for an inside look at how forward-thinking companies are innovating media by empowering readers to become writers, consumers to become creators. Powazek will share his experiences from Pixish, his new creative community source, and Fray, a book series that sprang from a virtual community; as well as insights on community-first companies online.

Weird Turn Pro: Crowdsourcing for Creatives

  1. Weird Turn Pro Crowdsourcing for Creatives South by Southwest Interactive, 8 March 2008 Derek Powazek CEO Pixish www.pixish.com
  2. “When the going gets weird, the weird turn pro.” – Hunter S. Thompson
  3. Three Lies 1. Everyone on the net is an idiot. 2. Good stuff is too hard to find. 3. You can’t make any money.
  4. Lie 1: Everyone on the net is an idiot
  5. Kim Pedersen’s Backyard Monorail
  6. Wikipedia
  7. Lie 2: Good stuff is too hard to find.
  8. Human Traditional Editors Nontraditional Editors Moderators Finding the Good Stuff
  9. Human Computer Traditional Editors Text Search Nontraditional Editors Google’s PageRank Moderators Technorati Finding the Good Stuff
  10. Human Hybrid Computer Traditional Editors Flickr Interestingness Text Search Nontraditional Editors Community Vote Google’s PageRank Moderators Best of Both Finding the Good Stuff
  11. Flickr’s Interestingness
  12. Flickr’s Interestingness
  13. Wisdom of Crowds
  14. Design for Selfishness
  15. Learning from Assignment Zero
  16. “Using crowdsourcing as a cost-saving measure doesn’t work. Communities must be cultivated, respected, and managed if they are to create economic value.” – Jeff Howe, who coined the term “crowdsourcing”
  17. Lie 3: You can’t make any money.
  18. Threadless
  19. Threadless
  20. A Threadless Story
  21. A Threadless Story
  22. Hooray for happy endings!
  23. Pixish
  24. Cautionary Tales
  25. Yahoo Games Wii Site
  26. Yahoo Games Wii Site
  27. GM Tahoe Apprentice Campaign
  28. Community is Grown, Not Built
  29. How to Grow Community 1. Give people tools they want. 2. Trust them to do good. 3. Reward good contributions. 4. Punish bad contributions. 5. Expect the unexpected.
  30. Ever Forward www.powazek.com

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