Design for the Wisdom of Crowds by Derek Powazek at SXSW 2009

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People are often dumb, so how can crowds be wise? James Surowiecki laid the groundwork in his book, "The Wisdom of Crowds." In this solo presentation, Derek Powazek will apply those ideas to the web, …

People are often dumb, so how can crowds be wise? James Surowiecki laid the groundwork in his book, "The Wisdom of Crowds." In this solo presentation, Derek Powazek will apply those ideas to the web, concentrating on how to design websites that empower people to work together to create something truly awesome.

Sunday 15 March at 11:30am.

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Transcript

  • 1. Design for the Wisdom of Crowds Derek Powazek, SXSW Interactive, 15 March 2009 James Surowiecki is a genius.
  • 2. wikipedia.org/wiki/Francis_Galton
  • 3. Change Jar
  • 4. Most Emailed Stories
  • 5. P2P File Sharing
  • 6. Thanks toothpastefordinner.com Stock Market
  • 7. Thanks xkcd.com
  • 8. Elements of Wise Crowds (Surowiecki) Diversity Independence Decentralization Aggregation
  • 9. Bringing WOC Online Small Simple Tasks Large Diverse Groups Design for Selfishness Result Aggregation
  • 10. Small Simple Tasks
  • 11. hotornot.com
  • 12. threadless.com/submission/197749
  • 13. newsassignment.net
  • 14. Large Diverse Groups
  • 15. Design for Selfishness
  • 16. threadless.com/submit
  • 17. google.com/search?q=apple
  • 18. flickr.com/photos/tags/apple/clusters
  • 19. Result Aggregation
  • 20. favrd.com
  • 21. The Heisenberg Problem
  • 22. flickr.com/explore/interesting/2009/03/13
  • 23. flickr.com/explore/interesting/7days
  • 24. threadless.com/submission/197131
  • 25. io9.com/5148604
  • 26. Popularity Does Not Have to Rule
  • 27. amazon.com/product-reviews/B000BNI90Y
  • 28. Implicit vs Explicit Feedback
  • 29. Explicit Feedback: Voting & Rating Explicit Feedback: Voting & Rating
  • 30. Implicit Feedback Implicit Feedback Pageviews Searches Velocity Interestingness
  • 31. Design Matters
  • 32. Color & Shape
  • 33. Red vs Blue
  • 34. Putting It All Together
  • 35. Click! brooklynmuseum.org/exhibitions/click
  • 36. getsatisfaction.com/apple
  • 37. getsatisfaction.com/apple
  • 38. getsatisfaction.com/apple
  • 39. getsatisfaction.com/apple
  • 40. getsatisfaction.com/apple
  • 41. Seeing Things
  • 42. The End www.powazek.com