Design for the Wisdom of Crowds by Derek Powazek at SXSW 2009

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Design for the Wisdom of Crowds Derek Powazek, SXSW Interactive, 15 March 2009 James Surowiecki is a genius.
wikipedia.org/wiki/Francis_Galton
Change Jar
Most Emailed Stories
P2P File Sharing
Thanks toothpastefordinner.com Stock Market
Thanks xkcd.com
Elements of Wise Crowds (Surowiecki) Diversity Independence Decentralization Aggregation
Bringing WOC Online Small Simple Tasks Large Diverse Groups Design for Selﬁshness Result Aggregation
Small Simple Tasks
hotornot.com
threadless.com/submission/197749
newsassignment.net
Large Diverse Groups
Design for Selﬁshness
threadless.com/submit
google.com/search?q=apple
ﬂickr.com/photos/tags/apple/clusters
Result Aggregation
favrd.com
The Heisenberg Problem
ﬂickr.com/explore/interesting/2009/03/13
ﬂickr.com/explore/interesting/7days
threadless.com/submission/197131
io9.com/5148604
Popularity Does Not Have to Rule
amazon.com/product-reviews/B000BNI90Y
Implicit vs Explicit Feedback
Explicit Feedback: Voting & Rating Explicit Feedback: Voting & Rating
Implicit Feedback Implicit Feedback Pageviews Searches Velocity Interestingness
Design Matters
Color & Shape
Red vs Blue
Putting It All Together
Click! brooklynmuseum.org/exhibitions/click
getsatisfaction.com/apple
getsatisfaction.com/apple
getsatisfaction.com/apple
getsatisfaction.com/apple
getsatisfaction.com/apple
Seeing Things
The End www.powazek.com