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Linkbuilding
 

Linkbuilding

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    Linkbuilding Linkbuilding Presentation Transcript

    • Who? • Franz Enzenhofer, Founder • www.fullstackoptimization.com • SEO of: • This and • That
    • Topic •Linkbuilding für Start-Ups • about 20 Minutes • No Bullshit Bingo a la: Pinguin, Panda, Mayday, Magic Unicorn,Venice, PageRank, ...
    • Why? • Start-Ups love to talk about linkbuilding. • “How should we do linkbuilding?” • or “We are doing linkbuilding already!” Technol ogy ContentLinks
    • Axiom • For SEO success • a.k.a. long term sustainable and growing organic unbranded traffic via search engines (a.k.a. google) • you need links.
    • but • not a kilo, liter, or another total number
    • Healthy Growth over Time over Time Links Time
    • my first and most important super secret tip about linkbuilding for startups, is • wait for it
    • DON’T DO IT
    • Resource Hog InvestedInvested ResourcesResources (Lifetime, People,(Lifetime, People, Money)Money)
    • Resource Hog No Links no matter what!
    • Resource Hog No Links no matter what! Links with absolutely no impact
    • Resource Hog No Links no matter what! Links with absolutely no impact Ok Links
    • Resource Hog No Links no matter what! Links with absolutely no impact Ok Links Awesome Links you will tell your Mother about
    • Resource Hog Links with absolutely no impact Ok Links {No Way to tell this from that
    • Tools to tell this from that
    • Do they work?.... • Yes • They tell you about the link you told your mother about. • And they can tell the difference between this and that • with a 50% accuracy!
    • But • There will always be reason not do something! • And you still need healthy growth of links over time for SEO success.
    • You still need this Links Time
    • After • The product is ready. • And you have identified an audience. • And the audience really exists. • And the audience uses search in the way you think they use search. • And you have a webproperty with targeted landingpages that host unique content or a unique collection of content. • And the site and its pages are damn fast.
    • Then • You can probably start link-building.
    • Links Time
    • Links Time
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    • Links Time
    • Links Time
    • Links Time
    • Links Time
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    • Links Time
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    • Hard Work • And it sucks • And it does not scale. • People will quit and hate SEO forever. • And it’s not healthy.
    • Healthy Growth over Time over Time • Growth: More and more • Healthy: Easier and easier • Focus on healthy!
    • Create value out of the building-part of linkbuilding 75%+ of the value must go there
    • • PR • Marketing • Community Outreach • Brand Building • Business Development with Links in Mind }Content- Marketing { Linkbuilding done right is a huge competitive advantage!
    • Healthy Growth over Time over Time Links Time Herculean Effort Un-Annoying daily Business / Flow
    • • PR • Marketing • Community Outreach • Brand Building • Business Development with Links in Mind }Content- Marketing { Linkbuilding done right is a huge competitive advantage!
    • Franz Enzenhofer • The SEO agency with the goal to make ourself - and any other SEO agency - redundant. • team@f19n.com • Questions?