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Who?
• Franz Enzenhofer, Founder
• www.fullstackoptimization.com
• SEO of:
• This and
• That
Topic
•Linkbuilding für
Start-Ups
• about 20 Minutes
• No Bullshit Bingo a la: Pinguin, Panda, Mayday,
Magic Unicorn,Venic...
Why?
• Start-Ups love to talk about linkbuilding.
• “How should we do linkbuilding?”
• or “We are doing linkbuilding alrea...
Axiom
• For SEO success
• a.k.a. long term sustainable and growing
organic unbranded traffic via search engines
(a.k.a. go...
but
• not a kilo, liter, or another total number
Healthy Growth
over Time
over Time
Links
Time
my first and most
important super secret
tip about linkbuilding for
startups, is
• wait for it
DON’T DO
IT
Resource Hog
InvestedInvested
ResourcesResources
(Lifetime, People,(Lifetime, People,
Money)Money)
Resource Hog
No Links
no matter what!
Resource Hog
No Links
no matter what!
Links with
absolutely no impact
Resource Hog
No Links
no matter what!
Links with
absolutely no impact
Ok Links
Resource Hog
No Links
no matter what!
Links with
absolutely no impact
Ok Links
Awesome Links
you will tell your
Mother abo...
Resource Hog
Links with
absolutely no impact
Ok Links
{No Way to tell
this from
that
Tools to tell this
from that
Do they work?....
• Yes
• They tell you about the link you told your
mother about.
• And they can tell the difference
betw...
But
• There will always be reason not do
something!
• And you still need healthy growth of links
over time for SEO success.
You still need this
Links
Time
After
• The product is ready.
• And you have identified an audience.
• And the audience really exists.
• And the audience ...
Then
• You can probably start link-building.
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Hard Work
• And it sucks
• And it does not scale.
• People will quit and hate SEO forever.
• And it’s not healthy.
Healthy Growth
over Time
over Time
• Growth: More and more
• Healthy: Easier and easier
• Focus on healthy!
Create value out of the
building-part of
linkbuilding
75%+ of the value
must go there
• PR
• Marketing
• Community Outreach
• Brand Building
• Business Development
with Links
in Mind
}Content-
Marketing
{
Lin...
Healthy Growth
over Time
over Time
Links
Time
Herculean Effort Un-Annoying daily Business
/ Flow
• PR
• Marketing
• Community Outreach
• Brand Building
• Business Development
with Links
in Mind
}Content-
Marketing
{
Lin...
Franz Enzenhofer
• The SEO agency with the goal to make
ourself - and any other SEO agency -
redundant.
• team@f19n.com
• ...
Linkbuilding
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Linkbuilding

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Transcript of "Linkbuilding"

  1. 1. Who? • Franz Enzenhofer, Founder • www.fullstackoptimization.com • SEO of: • This and • That
  2. 2. Topic •Linkbuilding für Start-Ups • about 20 Minutes • No Bullshit Bingo a la: Pinguin, Panda, Mayday, Magic Unicorn,Venice, PageRank, ...
  3. 3. Why? • Start-Ups love to talk about linkbuilding. • “How should we do linkbuilding?” • or “We are doing linkbuilding already!” Technol ogy ContentLinks
  4. 4. Axiom • For SEO success • a.k.a. long term sustainable and growing organic unbranded traffic via search engines (a.k.a. google) • you need links.
  5. 5. but • not a kilo, liter, or another total number
  6. 6. Healthy Growth over Time over Time Links Time
  7. 7. my first and most important super secret tip about linkbuilding for startups, is • wait for it
  8. 8. DON’T DO IT
  9. 9. Resource Hog InvestedInvested ResourcesResources (Lifetime, People,(Lifetime, People, Money)Money)
  10. 10. Resource Hog No Links no matter what!
  11. 11. Resource Hog No Links no matter what! Links with absolutely no impact
  12. 12. Resource Hog No Links no matter what! Links with absolutely no impact Ok Links
  13. 13. Resource Hog No Links no matter what! Links with absolutely no impact Ok Links Awesome Links you will tell your Mother about
  14. 14. Resource Hog Links with absolutely no impact Ok Links {No Way to tell this from that
  15. 15. Tools to tell this from that
  16. 16. Do they work?.... • Yes • They tell you about the link you told your mother about. • And they can tell the difference between this and that • with a 50% accuracy!
  17. 17. But • There will always be reason not do something! • And you still need healthy growth of links over time for SEO success.
  18. 18. You still need this Links Time
  19. 19. After • The product is ready. • And you have identified an audience. • And the audience really exists. • And the audience uses search in the way you think they use search. • And you have a webproperty with targeted landingpages that host unique content or a unique collection of content. • And the site and its pages are damn fast.
  20. 20. Then • You can probably start link-building.
  21. 21. Links Time
  22. 22. Links Time
  23. 23. Links Time
  24. 24. Links Time
  25. 25. Links Time
  26. 26. Links Time
  27. 27. Links Time
  28. 28. Links Time
  29. 29. Links Time
  30. 30. Links Time
  31. 31. Links Time
  32. 32. Links Time
  33. 33. Links Time
  34. 34. Hard Work • And it sucks • And it does not scale. • People will quit and hate SEO forever. • And it’s not healthy.
  35. 35. Healthy Growth over Time over Time • Growth: More and more • Healthy: Easier and easier • Focus on healthy!
  36. 36. Create value out of the building-part of linkbuilding 75%+ of the value must go there
  37. 37. • PR • Marketing • Community Outreach • Brand Building • Business Development with Links in Mind }Content- Marketing { Linkbuilding done right is a huge competitive advantage!
  38. 38. Healthy Growth over Time over Time Links Time Herculean Effort Un-Annoying daily Business / Flow
  39. 39. • PR • Marketing • Community Outreach • Brand Building • Business Development with Links in Mind }Content- Marketing { Linkbuilding done right is a huge competitive advantage!
  40. 40. Franz Enzenhofer • The SEO agency with the goal to make ourself - and any other SEO agency - redundant. • team@f19n.com • Questions?
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