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Linkbuilding

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  • 1. Who? • Franz Enzenhofer, Founder • www.fullstackoptimization.com • SEO of: • This and • That
  • 2. Topic •Linkbuilding für Start-Ups • about 20 Minutes • No Bullshit Bingo a la: Pinguin, Panda, Mayday, Magic Unicorn,Venice, PageRank, ...
  • 3. Why? • Start-Ups love to talk about linkbuilding. • “How should we do linkbuilding?” • or “We are doing linkbuilding already!” Technol ogy ContentLinks
  • 4. Axiom • For SEO success • a.k.a. long term sustainable and growing organic unbranded traffic via search engines (a.k.a. google) • you need links.
  • 5. but • not a kilo, liter, or another total number
  • 6. Healthy Growth over Time over Time Links Time
  • 7. my first and most important super secret tip about linkbuilding for startups, is • wait for it
  • 8. DON’T DO IT
  • 9. Resource Hog InvestedInvested ResourcesResources (Lifetime, People,(Lifetime, People, Money)Money)
  • 10. Resource Hog No Links no matter what!
  • 11. Resource Hog No Links no matter what! Links with absolutely no impact
  • 12. Resource Hog No Links no matter what! Links with absolutely no impact Ok Links
  • 13. Resource Hog No Links no matter what! Links with absolutely no impact Ok Links Awesome Links you will tell your Mother about
  • 14. Resource Hog Links with absolutely no impact Ok Links {No Way to tell this from that
  • 15. Tools to tell this from that
  • 16. Do they work?.... • Yes • They tell you about the link you told your mother about. • And they can tell the difference between this and that • with a 50% accuracy!
  • 17. But • There will always be reason not do something! • And you still need healthy growth of links over time for SEO success.
  • 18. You still need this Links Time
  • 19. After • The product is ready. • And you have identified an audience. • And the audience really exists. • And the audience uses search in the way you think they use search. • And you have a webproperty with targeted landingpages that host unique content or a unique collection of content. • And the site and its pages are damn fast.
  • 20. Then • You can probably start link-building.
  • 21. Links Time
  • 22. Links Time
  • 23. Links Time
  • 24. Links Time
  • 25. Links Time
  • 26. Links Time
  • 27. Links Time
  • 28. Links Time
  • 29. Links Time
  • 30. Links Time
  • 31. Links Time
  • 32. Links Time
  • 33. Links Time
  • 34. Hard Work • And it sucks • And it does not scale. • People will quit and hate SEO forever. • And it’s not healthy.
  • 35. Healthy Growth over Time over Time • Growth: More and more • Healthy: Easier and easier • Focus on healthy!
  • 36. Create value out of the building-part of linkbuilding 75%+ of the value must go there
  • 37. • PR • Marketing • Community Outreach • Brand Building • Business Development with Links in Mind }Content- Marketing { Linkbuilding done right is a huge competitive advantage!
  • 38. Healthy Growth over Time over Time Links Time Herculean Effort Un-Annoying daily Business / Flow
  • 39. • PR • Marketing • Community Outreach • Brand Building • Business Development with Links in Mind }Content- Marketing { Linkbuilding done right is a huge competitive advantage!
  • 40. Franz Enzenhofer • The SEO agency with the goal to make ourself - and any other SEO agency - redundant. • team@f19n.com • Questions?

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