Linkbuilding
Upcoming SlideShare
Loading in...5
×
 

Linkbuilding

on

  • 1,126 views

 

Statistics

Views

Total Views
1,126
Views on SlideShare
358
Embed Views
768

Actions

Likes
1
Downloads
1
Comments
0

3 Embeds 768

http://startupmarketing.at 505
http://digitalista.at 262
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Linkbuilding Linkbuilding Presentation Transcript

  • Who? • Franz Enzenhofer, Founder • www.fullstackoptimization.com • SEO of: • This and • That
  • Topic •Linkbuilding für Start-Ups • about 20 Minutes • No Bullshit Bingo a la: Pinguin, Panda, Mayday, Magic Unicorn,Venice, PageRank, ...
  • Why? • Start-Ups love to talk about linkbuilding. • “How should we do linkbuilding?” • or “We are doing linkbuilding already!” Technol ogy ContentLinks
  • Axiom • For SEO success • a.k.a. long term sustainable and growing organic unbranded traffic via search engines (a.k.a. google) • you need links.
  • but • not a kilo, liter, or another total number
  • Healthy Growth over Time over Time Links Time
  • my first and most important super secret tip about linkbuilding for startups, is • wait for it
  • DON’T DO IT
  • Resource Hog InvestedInvested ResourcesResources (Lifetime, People,(Lifetime, People, Money)Money)
  • Resource Hog No Links no matter what!
  • Resource Hog No Links no matter what! Links with absolutely no impact
  • Resource Hog No Links no matter what! Links with absolutely no impact Ok Links
  • Resource Hog No Links no matter what! Links with absolutely no impact Ok Links Awesome Links you will tell your Mother about
  • Resource Hog Links with absolutely no impact Ok Links {No Way to tell this from that
  • Tools to tell this from that
  • Do they work?.... • Yes • They tell you about the link you told your mother about. • And they can tell the difference between this and that • with a 50% accuracy!
  • But • There will always be reason not do something! • And you still need healthy growth of links over time for SEO success.
  • You still need this Links Time
  • After • The product is ready. • And you have identified an audience. • And the audience really exists. • And the audience uses search in the way you think they use search. • And you have a webproperty with targeted landingpages that host unique content or a unique collection of content. • And the site and its pages are damn fast.
  • Then • You can probably start link-building.
  • Links Time
  • Links Time
  • Links Time
  • Links Time
  • Links Time
  • Links Time
  • Links Time
  • Links Time
  • Links Time
  • Links Time
  • Links Time
  • Links Time
  • Links Time
  • Hard Work • And it sucks • And it does not scale. • People will quit and hate SEO forever. • And it’s not healthy.
  • Healthy Growth over Time over Time • Growth: More and more • Healthy: Easier and easier • Focus on healthy!
  • Create value out of the building-part of linkbuilding 75%+ of the value must go there
  • • PR • Marketing • Community Outreach • Brand Building • Business Development with Links in Mind }Content- Marketing { Linkbuilding done right is a huge competitive advantage!
  • Healthy Growth over Time over Time Links Time Herculean Effort Un-Annoying daily Business / Flow
  • • PR • Marketing • Community Outreach • Brand Building • Business Development with Links in Mind }Content- Marketing { Linkbuilding done right is a huge competitive advantage!
  • Franz Enzenhofer • The SEO agency with the goal to make ourself - and any other SEO agency - redundant. • team@f19n.com • Questions?