Effective Use of Email to Improve Online Fundraising Results

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npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven online fundraising ideas and marketing tips. http://www.blackbaud.com/npexperts

by Farra Trompeter | Vice President Big Duck

Published in: Technology, Economy & Finance
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  • 5% thought charity didn’t need them, 8% no info on how $ used, 9% non memory of supporting, 13% never got thanked, 18% poor service of communicatin
  • Effective Use of Email to Improve Online Fundraising Results

    1. 1. 6/26/2013 Footer 1WANNA RAISE MONEYONLINE? DON’T FORGETABOUT EMAILPractical ways to connect with supporters, activatedonors, and raise money online.www.bit.ly/npEXPERTSTweeting? Use #npEXPERTS …
    2. 2. 6/26/2013 Farra Trompeter | www.BIgDuckNYC.com 2Farra TrompeterVice President, Big Duck@farra | @bigduck#npEXPERTS
    3. 3. bigducknyc.com | #npEXPERTS | Blackbaud.com
    4. 4. bigducknyc.com | #npEXPERTS | Blackbaud.comWhat we’ll cover• Why email?• Four steps to use email to raise money• Q & A
    5. 5. bigducknyc.com | #npEXPERTS | Blackbaud.comWhy email?
    6. 6. bigducknyc.com | #npEXPERTS | Blackbaud.comLet’s start with why they givehttp://www.nonprofitdonorengagement.com/CD_Nten_BenchmarkReport_Final.pdf• I believe in the cause [65%]• I want to help make change happen [30%]• I have friends/family who support it [20%]• I know someone who has recvd services [19%]• The charity asked for my help [18%]• I want to set a good example [16%]• I want to connect with others… [15%]• I have recvd services from this org [12%]
    7. 7. bigducknyc.com | #npEXPERTS | Blackbaud.com… and where they want tohear from youhttp://www.nonprofitdonorengagement.com/CD_Nten_BenchmarkReport_Final.pdf
    8. 8. bigducknyc.com | #npEXPERTS | Blackbaud.com53% of donors leave due to thecharity’s lack of communication~ Jay Love, Bloomeranghttp://www.nonprofitmarketingblog.com/site/why_donors_stop_their_support image: archiexpo.com
    9. 9. bigducknyc.com | #npEXPERTS | Blackbaud.comStep 1:Collect emails
    10. 10. bigducknyc.com | #npEXPERTS | Blackbaud.comAsk for info—and use ithttp://www.parentprojectmd.org
    11. 11. bigducknyc.com | #npEXPERTS | Blackbaud.comInvite them to join in-person
    12. 12. bigducknyc.com | #npEXPERTS | Blackbaud.comBe where they arehttps://www.facebook.com/casefoundation
    13. 13. bigducknyc.com | #npEXPERTS | Blackbaud.comBe where they arehttps://www.facebook.com/casefoundation
    14. 14. bigducknyc.com | #npEXPERTS | Blackbaud.comStep 2:Roll out thewelcome mat
    15. 15. bigducknyc.com | #npEXPERTS | Blackbaud.com
    16. 16. bigducknyc.com | #npEXPERTS | Blackbaud.com
    17. 17. bigducknyc.com | #npEXPERTS | Blackbaud.com
    18. 18. bigducknyc.com | #npEXPERTS | Blackbaud.com
    19. 19. bigducknyc.com | #npEXPERTS | Blackbaud.comStep 3:Coordinatecommunication
    20. 20. bigducknyc.com | #npEXPERTS | Blackbaud.comhttp://www.fundraising123.org/node/863Create an editorial calendar
    21. 21. bigducknyc.com | #npEXPERTS | Blackbaud.comhttp://www.ssireview.org/articles/entry/the_permanent_disruption_of_social_mediaDiversify Calls-to-Action
    22. 22. bigducknyc.com | #npEXPERTS | Blackbaud.comYour emails should1. Clearly ask supporters to do something2. Give a reason to take the action – simply3. Feature someone they can relate to4. Connect to the look/feel of a landing page5. Make sense if it was forwarded
    23. 23. bigducknyc.com | #npEXPERTS | Blackbaud.comStep 4:Say thank you
    24. 24. bigducknyc.com | #npEXPERTS | Blackbaud.comTell donors how gifts will help
    25. 25. bigducknyc.com | #npEXPERTS | Blackbaud.comReport back on results
    26. 26. bigducknyc.com | #npEXPERTS | Blackbaud.comFeature donors in emails
    27. 27. bigducknyc.com | #npEXPERTS | Blackbaud.comQ & A
    28. 28. bigducknyc.com | #npEXPERTS | Blackbaud.comResources• npEXPERTS ebookhttps://www.blackbaud.com/nonprofit-resources/npexperts• Big Duck bloghttp://www.bigducknyc.com/blog• Blackbaud: Charitable GivingReporthttps://content.blackbaud.com/CharitableGivingReport.html• NTEN: Nonprofit Donor Engagement Benchmark Studyhttp://www.nonprofitdonorengagement.com/CD_Nten_BenchmarkReport_Final.pdf
    29. 29. bigducknyc.com | #npEXPERTS | Blackbaud.comContact Farra & Big Duckbigducknyc.comfarra@bigducknyc.comfacebook.com/bigducktwitter.com/bigducktwitter.com/farra
    30. 30. bigducknyc.com | #npEXPERTS | Blackbaud.comThanks!
    31. 31. 6/26/2013 Farra Trompeter | www.BIgDuckNYC.com 31NPEXPERTS > DOWNLOAD THE FREE EBOOKConnect with supporters, activatedonors, and raise money online.Nonprofit experts share their extensiveknowledge and expertise in:- Online marketing and fundraising- Email communication- Social media- Mobile engagementDownload the npEXPERTS eBook andregister for free webinars atwww.blackbaud.com/npEXPERTS
    32. 32. 6/26/2013 Farra Trompeter | www.BIgDuckNYC.com 32Luminate™ Online helps you understand your online supporters and improveonline fundraising performance. Youll have everything you need to acquire moreconstituents, build online fundraising campaigns and nurture sustainable donorrelationships.http://bit.ly/LuminateOnline

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