Volunteer recruitment online: Tips, Tricks and Ways to Engage Examples (Who?) | Strategy (How?) By Frank Barry Director, Professional Services Blackbaud

About me My name is Frank Barry I work at Blackbaud I provide services to our customers I think I’m addicted to Social Media

My name is Frank Barry

I work at Blackbaud

I provide services to our customers

I think I’m addicted to Social Media

Session description: This session will give you ideas and offer best practices to recruit and engage volunteers using Web 2.0 and various other online tactics. Learning Objectives: Gain better understanding of new/emerging online tools Learn strategies for effective volunteer recruitment Learn ways to maintain and engage volunteers What we will cover …

Session description:

This session will give you ideas and offer best practices to recruit and engage volunteers using Web 2.0 and various other online tactics.

Learning Objectives:

Gain better understanding of new/emerging online tools

Learn strategies for effective volunteer recruitment

Learn ways to maintain and engage volunteers

3 Reasons Why It's a fast and no-extra-cost way to find volunteers. It's an excellent way to target non-traditional volunteers, and people that are under-represented on your volunteer ranks. You can reach a targeted group, such as a particular kind of professional (a lawyer focused on the arts, a human resource professional in a particular region, an accountant with expertise in a particular kind of software, etc.)

It's a fast and no-extra-cost way to find volunteers.

It's an excellent way to target non-traditional volunteers, and people that are under-represented on your volunteer ranks.

You can reach a targeted group, such as a particular kind of professional (a lawyer focused on the arts, a human resource professional in a particular region, an accountant with expertise in a particular kind of software, etc.)

Some Tools to Help You …

Source: http://steve-hilbert.com/drawings.html

Facebook 200 million users Total of 65.7 million unique visitors Twitter 1,382% year over year 7 million unique monthly visitors YouTube 100 million monthly viewers in the US 6.3 billion videos were viewed on the site 75 billion videos to 375 million unique visitors in 2009 LinkedIn Currently has more than 34 million users 7.7 unique visitors Big Players

Facebook

200 million users

Total of 65.7 million unique visitors

Twitter

1,382% year over year

7 million unique monthly visitors

YouTube

100 million monthly viewers in the US

6.3 billion videos were viewed on the site

75 billion videos to 375 million unique visitors in 2009

LinkedIn

Currently has more than 34 million users

7.7 unique visitors

3 Creative Examples Twestival | Pledge to End Hunger | 12for12k

On 12 February 2009 202 cities around the world held Twestivals, bringing together the Twitter community for an evening of fun and to raise money and awareness for charity: water . 1. Twestival

On 12 February 2009 202 cities around the world held Twestivals, bringing together the Twitter community for an evening of fun and to raise money and awareness for charity: water .

Huh? (Video)

Twestival Continuous video/blog updates Strategic Social Media Partnerships Engaged with local leaders/volunteers Activities held in 202 Cities around the world

Continuous video/blog updates

Strategic Social Media Partnerships

Engaged with local leaders/volunteers

Activities held in 202 Cities around the world

Twestival: Tools

Twestival: Communication

Twestival: Communication (Video)

Twestival: Partnerships

Twestival: Leaders/Volunteers

Twestival: Results

Twestival: Results (Toronto) Grassroots Raised $25K 600 in attendance ( event ) 13 days to organize.

Grassroots

Raised $25K

600 in attendance ( event )

13 days to organize.

Twestival: Results 1,000 volunteers hosted events Over 200 cities participated around the world More than 10,000 people attended Raised $250k 55 water projects started in Ethiopia, Uganda and India – serving over 17,000 people 1 st Twestival well drilled in Ethiopia on the April 11-14th 2009

1,000 volunteers hosted events

Over 200 cities participated around the world

More than 10,000 people attended

Raised $250k

55 water projects started in Ethiopia, Uganda and India – serving over 17,000 people

1 st Twestival well drilled in Ethiopia on the April 11-14th 2009

Designed to make it easy for people to do something meaningful in the short-term and create a dialogue about solving the root issues. 2. Pledge to End Hunger

Designed to make it easy for people to do something meaningful in the short-term and create a dialogue about solving the root issues.

Pledge to End Hunger Strategic corporate partnerships Unique Marketing at social media event Connect with influencers

Strategic corporate partnerships

Unique Marketing at social media event

Connect with influencers

Pledge to End Hunger: Tools

Pledge to End Hunger: Partners Tyson Foods PayPal Wal-Mart's 11 Moms

Tyson Foods

PayPal

Wal-Mart's 11 Moms

Pledge to End Hunger: Marketing 1500 new pledges in a hour

1500 new pledges in a hour

Pledge to End Hunger: Friends

Pledge to End Hunger: Influencers ~680k people

~680k people

Pledge to End Hunger: Results 4812 Pledges 140k lbs. of food 560k meals served 1500+ food pantries stocked Austin, Dallas, St. Luis and Indianapolis impacted

4812 Pledges

140k lbs. of food

560k meals served

1500+ food pantries stocked

Austin, Dallas, St. Luis and Indianapolis impacted

3. 12for12k Raise a minimum of $144k for each of 12 charities over the course of 2009. The concept is simple: * 12 months of the year * 12 charities, a different charity each month * $12,000 per charity

Raise a minimum of $144k for each of 12 charities over the course of 2009.

The concept is simple:

* 12 months of the year

* 12 charities, a different charity each month

* $12,000 per charity

12for12k 12 month fundraising/awareness campaign Strategic blog partners Engaged Twitter tribe Unique ways to participate

12 month fundraising/awareness campaign

Strategic blog partners

Engaged Twitter tribe

Unique ways to participate

12for12k: Tools Twitter Blogging Video

Twitter

Blogging

Video

12for12k: Partnerships See the Avatars?

See the Avatars?

12for12k: Partnerships Every month each partners blogs about the Charity of the month

Every month each partners blogs about the Charity of the month

12for12k: Tweet-a-thon

12for12k: Tweet-a-thon

12for12k: Virtual Pajama Party

12for12k: Blogging Contest

12for12k: Results ~22k in 4 months Highly engaged Tribe

~22k in 4 months

Highly engaged Tribe

What Else? http://www.volunteermatch.org/ http://www.idealist.org/if/as/vol http://www.onlinevolunteering.org http://www.1-800-volunteer.org

http://www.volunteermatch.org/

http://www.idealist.org/if/as/vol

http://www.onlinevolunteering.org

http://www.1-800-volunteer.org

Closing Thoughts

Think Differently Build relationships with influencers Source: David Wilcox, the Social Reporter

Flip the Funnel – Seth Godin

Be Unique Source: http://www.flickr.com/photos/ahmedrabea/381161436/sizes/l/

Create Buzz

Keep it Simple Source: http://www.flickr.com/photos/clintjcl/2584178300/sizes/l/

Rule of 1/3 1/3 Web presence | 1/3 One way | 1/3 Social Source: http://www.flickr.com/photos/66164549@N00/1384837583/

1/3 Web presence | 1/3 One way | 1/3 Social

Gain better understanding of new/emerging online tools. Learn strategies for effective volunteer recruitment. Learn ways to maintain and engage volunteers. Learning Objectives

Gain better understanding of new/emerging online tools.

Learn strategies for effective volunteer recruitment.

Learn ways to maintain and engage volunteers.

What Questions do you have?

Frank Barry Director, Professional Services Blackbaud Twitter : @franswaa Blog : http:// www.netwitsthinktank.com E-mail : [email_address] Website : http:// internet.blackbaud.com Thank You!

Frank Barry

Director, Professional Services

Blackbaud

Twitter : @franswaa

Blog : http:// www.netwitsthinktank.com

E-mail : [email_address]

Website : http:// internet.blackbaud.com

Credits People who influenced this presentation: Danny Brown: http://www.12for12k.org Amanda Rose: http://www.twestival.com Pledge to End Hunger: http://www.pledgetoendhunger.com Beth Kanter: http://beth.typepad.com/ (Thanks for nonprofit and industry expertise as well as awesome presentations) Chris Brogan: http://chrisbrogan.com (Thanks for Homebase, Outposts and Starter moves) David Armono: http://darmano.typepad.com/ (Thank for Listen, Learn, Adapt)

People who influenced this presentation:

Danny Brown: http://www.12for12k.org

Amanda Rose: http://www.twestival.com

Pledge to End Hunger: http://www.pledgetoendhunger.com

Beth Kanter: http://beth.typepad.com/ (Thanks for nonprofit and industry expertise as well as awesome presentations)

Chris Brogan: http://chrisbrogan.com (Thanks for Homebase, Outposts and Starter moves)

David Armono: http://darmano.typepad.com/ (Thank for Listen, Learn, Adapt)