Using Social Media [Data] for Fundraising Success

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Social Media and Fundraising have an interesting relationship. Learn more about how social data, social CRM and deep engagement can influence fundraising results over time.

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Using Social Media [Data] for Fundraising Success

  1. 1. 2012 Nonprofit Social Networking Benchmark Report (4th Edition) USING SOCIAL MEDIA (DATA) FOR FUNDRAISING SUCCESS8/15/2012 http://bit.ly/npsocial | #bbsocial 1
  2. 2. Frank Barry Danielle Brigida Dir. Digital Marketing Social Media Manager Blackbaud Nat’l Wildlife Federation @franswaa @starfocus netwitsthinktank.com www.nwf.org8/15/2012 http://bit.ly/npsocial | #bbsocial 2
  3. 3. DOWNLOAD THE REPORT TODAY www.NonprofitSocialNetworkSurvey.com Get the INFOGRAPHIC also … http://bit.ly/npsocial8/15/2012 http://bit.ly/npsocial | #bbsocial 3
  4. 4. What’s going on out there? THE SOCIAL MEDIA LANDSCAPE8/15/2012 http://bit.ly/npsocial | #bbsocial 4
  5. 5. 8/15/2012 http://bit.ly/npsocial | #bbsocial 5(Source: Buddy Media)
  6. 6. Social MediaIT MAKES US ALL CRAZY8/15/2012 http://bit.ly/npsocial | #bbsocial 6 http://www.flickr.com/photos/jannemei/1023015396/sizes/l/in/photostream/
  7. 7. Why you should care? WHY SOCIAL IS IMPORTANT?8/15/2012 http://bit.ly/npsocial | #bbsocial 7
  8. 8. KEY INFLUENCERS8/15/2012 http://bit.ly/npoSocialArchetype http://bit.ly/npsocial | #bbsocial 8
  9. 9. ENGAGERS8/15/2012 http://bit.ly/npoSocialArchetype http://bit.ly/npsocial | #bbsocial 9
  10. 10. MULTICHANNEL CONSUMERS8/15/2012 http://bit.ly/npoSocialArchetype http://bit.ly/npsocial | #bbsocial 10
  11. 11. STANDARD CONSUMERS8/15/2012 http://bit.ly/npoSocialArchetype http://bit.ly/npsocial | #bbsocial 11
  12. 12. 2012 SOCIAL MEDIA FOR NONPROFITS8/15/2012 http://bit.ly/npsocial | #bbsocial 12
  13. 13. FACEBOOK UP 30% DOWNLOAD THE REPORT TODAY TWITTER UP 81% www.NonprofitSocialNetworkSurvey.com 9 OUT OF 10 NONPROFITS ARE ON FACEBOOK http://bit.ly/npSocial Get the INFOGRAPHIC also … http://bit.ly/npsocial8/15/2012 http://bit.ly/npsocial | #bbsocial 13
  14. 14. STAFFING? STAFFING ON THE RISE 75% of nonprofit organizations have ¼ or less of an FTE. 75% OF NONPROFITS ALLOCATE ½ FTE8/15/2012 http://bit.ly/npsocial | #bbsocial 14 http://bit.ly/npSocial
  15. 15. FUNDING GROWS BUT 43% OF NONPROFITS ALLOCATE $0 TO SOCIAL8/15/2012 http://bit.ly/npsocial | #bbsocial 15 http://bit.ly/npSocial
  16. 16. FUNDRAISING STILL LACKINGNOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL8/15/2012 http://bit.ly/npsocial | #bbsocial 16 http://bit.ly/npSocial
  17. 17. TOP 3 FACTORS FOR SUCCESS Strategy. Priority. Staffing. Strategy Prioritization Staffing8/15/2012 http://bit.ly/npsocial | #bbsocial 17
  18. 18. Where we’re headed … SOCIAL CRM June 20088/15/2012 http://bit.ly/npsocial | #bbsocial 18 18
  19. 19. SOCIAL CRM8/15/2012 http://bit.ly/npsocial | #bbsocial 19
  20. 20. Going SocialNWF AND CONSTITUENT DATA8/15/2012 http://bit.ly/npsocial | #bbsocial 20
  21. 21. NWF’S CONSTITUENT DATA • Attributes (age, interests) • Affiliations (schools, state affiliates, partner organizations) • Interactions (mail/email, phone calls, in-person meetings) • What they’ve done with us (donated, taken action, volunteered, subscribed, shopped, attended a rally)8/15/2012 http://bit.ly/npsocial | #bbsocial 21
  22. 22. DOESN’T OFTEN TRANSLATE ON SOCIAL8/15/2012 http://bit.ly/npsocial | #bbsocial 22
  23. 23. HOW DO YOU MAKE SENSE OF THE CROWD?8/15/2012 http://bit.ly/npsocial | #bbsocial 23
  24. 24. WE WANT TO ENGAGE SMARTER8/15/2012 http://bit.ly/npsocial | #bbsocial 24
  25. 25. HAVE ACCESS TO RELATIONSHIP HISTORY Seeing our internal tags on our live tweet/comment stream:8/15/2012 http://bit.ly/npsocial | #bbsocial 25
  26. 26. WHAT DOES ADDING SOCIAL DATA DO? Oh wow, the person who just re-tweeted us donated $1,000 last year. Let me message them a quick “Thank you for sharing.” This volunteer has a big Klout score. Maybe when I see her this weekend I should ask her to guest blog for us. We want to reach our activists on social media. Should we invest our resources in a Facebook App or Twitter campaign?8/15/2012 http://bit.ly/npsocial | #bbsocial 26
  27. 27. ADD “CONTACTS”8/15/2012 http://bit.ly/npsocial | #bbsocial 27
  28. 28. LEARNING MORE ABOUT OUR CONSTITUENTS8/15/2012 http://bit.ly/npsocial | #bbsocial 28
  29. 29. UNDERSTAND THEIR AFFINITY8/15/2012 http://bit.ly/npsocial | #bbsocial 29
  30. 30. WE WANT TO GET TO KNOW OUR SUPPORTERS8/15/2012 http://bit.ly/npsocial | #bbsocial 30
  31. 31. 8/15/2012 http://bit.ly/npsocial | #bbsocial 31
  32. 32. FILTER BY KEYWORDS AND INFLUENCE SCORES Searching and filtering to find people via their tags and influence score8/15/2012 http://bit.ly/npsocial | #bbsocial 32
  33. 33. SOCIAL SCORES HELP US TARGET8/15/2012 http://bit.ly/npsocial | #bbsocial 33
  34. 34. SOCIAL DATA FOR FUNDRAISING?8/15/2012 http://bit.ly/npsocial | #bbsocial 34
  35. 35. USING THE DATA TO IMPROVE FUNDRAISING • Segmentation - Know where to engage with people • Deeper relationships - Know more about people - Have that data at your fingertips • Increased engagement - Talking to people where they hang out - Knowing more about them - = An opportunity to increase the number of meaningful touches / interactions you have with them. • Results - We’ve seen results improve by up to 40% in certain types of fundraising when social media is used effectively.8/15/2012 http://bit.ly/npsocial | #bbsocial 35
  36. 36. http://bit.ly/iP36Pc8/15/2012 http://bit.ly/npsocial | #bbsocial 36
  37. 37. QUESTIONS? http://bit.ly/npsocial http://blackbaud.com8/15/2012 http://bit.ly/npsocial | #bbsocial 37
  38. 38. 8/15/2012 http://bit.ly/npsocial | #bbsocial 38

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