Twitter for NonprofitsBy Frank Barry(Blackbaud) and Jeff Patrick (Common Knowledge) Twitter – Fastest growing social media platform in the world

Twitter for NonprofitsUsing real-world case studies drawn from the nonprofit andcommercial sectors, we'll answer the following questions:What is Twitter and where did it come from? How does Twitter work? How big is the Twitter base? How are nonprofits and commercial groups using Twitter? Is Twitter really valuable? Does it really work for online community building, advocacy, and fundraising? What's the future of Twitter?

What is Twitter and where did it come from?

How does Twitter work?

How big is the Twitter base?

How are nonprofits and commercial groups using Twitter?

Is Twitter really valuable?

Does it really work for online community building, advocacy, and fundraising?

What's the future of Twitter?

Who’s Talking?Jeff PatrickPresidentCommon Knowledge@commonknow ^jpFrank BarryManaging ConsultantBlackbaud@franswaa

What is Twitter?4

My 1st Tweethttp://myfirsttweet.com/1st/franswaa

What is Twitter?Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”Microblogging (huh?)Outbound CommunicationListening/researchConversationCommunity buildingSalesCustomer ServiceMarketingAnd more …Source: http://commoncraft.com/twitter

How does Twitter work?7

How does Twitter work?: The Basics …Source: http://commoncraft.com/twitter

How does Twitter work?: Anatomy …# of people you are following# of people following you# of tweets you’ve sentWhere you add your “tweet”@ messages sent to youThe timeline to view what you and your followers are sayingDirect (private) messages sent to youTweets marked favoriteSearchTop trending topics

How does Twitter work?: Terms to know …

How does Twitter work?: Terms to know …Tweet Message “@”ReTweet “RT” Hashtag “#”

How does Twitter work?: Search …Resource: http://commoncraft.com/twitter-search

How does Twitter work?: Conversation …Follow interesting and conversational peopleShare “what you’re interested in” or “what has your attention”Ask and answer questionsParticipate in conversationsBe …HumanInterestingHelpfulNewsworthyConversationalSource: http://www.flickr.com/photos/dominicspics/1135876473/sizes/l/

How big is the Twitter base? Show me the stats14

How big is the Twitter base?: By the Numbers … In January 2009, Twitter.com clocked in with 4.5 million unique visitors in the US.More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www.Twitter.com and does not include API or mobile Twitter usage)The service grew 1,382% year-over-year in February 2009 21 mil US visitors in July 09 27 fold growth in one (1) yr 35-54 is largest segment 12-17 & 18-24 segments growingSource: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html

In January 2009, Twitter.com clocked in with 4.5 million unique visitors in the US.

More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www.Twitter.com and does not include API or mobile Twitter usage)

The service grew 1,382% year-over-year in February 2009

21 mil US visitors in July 09

27 fold growth in one (1) yr

35-54 is largest segment

12-17 & 18-24 segments growing

How big is the Twitter base?: By the Numbers … Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge

How big is the Twitter base?: By the Numbers … Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge

How big is the Twitter base?: CNN vs. Ashton …Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html

Commercial Names on Twitter …19

CNN20

Ashton Kutcher21

Oprah22

Adventure Girl23

Starbucks

Starbucks

Dell

Comcast Cable

Nonprofits Doing it Right …28

Nonprofits Doing it Right …Resource: http://mashable.com/2009/03/19/twitter-nonprofits/

American Red Cross30

American Civil Liberties Union (ACLU)31

The American Cancer Society32

Greenpeace33

The Humane Society34

The Leukemia & Lymphoma Society (LLS) 35

Lance Armstrong Foundation (LIVESTRONG)36

Lance Armstrong37

National Wildlife Foundation38

ChildFund

Athletes for a Cure

Twitter Fundraising …Some real life examples41

Christmas FutureCampaign: Tweetmas FutureFundraising Goal: $20,000Actual: $17,535Time Period: Dec 16 – 25 2008

Epic ChangeCampaign: TweetsgivingFundraising Goal: $10,000Actual: $11,131372 contributors $29.92 avg giftTime Period: Nov 25 – 27 2008

12for12kCampaign: Tweet-a-ThonFundraising Goal: $12,000Actual: $15,549.69Time Period: Dec 1 – 31 2008Source: http://12for12k.org/2009/03/19/the-12for12k-twitter-tweet-a-thon-for-share-our-strength/

Charity : WaterCampaign: TwestivalActual: $250+k

Operation SmileCampaign: 140SmilesFundraising Goal: $33,000Actual: $9,120In-ProcessTime Period: May 31 -- ?

Operation SmileSeptember 0947

Operation SmileSeptember 0948

Operation SmileSeptember 0949

140 Characters for 140 Smiles CampaignSeptember 0950

Twitter Tips …51

It’s not just another megaphone to yell at people withTwitter Tips – STOP!Source: http://www.flickr.com/photos/william-hamon/1658466013/sizes/o/

Twitter Tips - 101There are some basics you need to know to get startedAnswer the question “Why am I on Twitter?”Think about how Twitter fits into your overall online/offline strategyIdentify staff participantsIdentify your audienceFind people to followDetermine how often you will participateKnow your tone, identity, language, interests, relationshipSource: http://www.flickr.com/photos/ekinarabaci/2858427273/sizes/l/

Being human is key to succeeding in TwittervilleFill out your entire profileUse a human pictureSpeak in a human voiceBe a person and an organizationPresent the personal angle to org. issuesSincerity, transparency, and democracyTwitter Tips – Humanize it!Source: http://www.flickr.com/photos/kk/14450415/sizes/l/in/set-514662/

It’s about the people, relationships and communityListenParticipate regularlyEngage with your followers & fellow tweetersBe ready to learn from your followersRetweet, respond, ask, and followTwitter Tips – Participate!Source: http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/

Questions?Source: http://www.flickr.com/photos/-bast-/349497988/sizes/l/56

How does Twitter work?: Resources …Twitter HelpTwitter’s Getting Started GuideTwitter’s How-To GuidesTwitter’s Troubleshooting GuidesTwitter in plain EnglishTwitter search in plain English

The End … We appreciate your time!Frank BarryManaging ConsultantBlackbaudwww.blackbaud.comfrank.barry@blackbaud.com@franswaa (http://twitter.com/franswaa) Jeff PatrickPresident & FounderCommon Knowledgewww.commonknow.comjpatrick@commonknow.comPh: 415.543.7600@commonknow (http://twitter.com/commonknow) 58