Twitter 101 For Nonprofits
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Twitter 101 For Nonprofits

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Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise ...

Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.

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  • Excellent presentation Jeff and Frank. I'll be teaching a community college course 'Social Media for Non-Profits.' Thank you for providing a great framework on the Twitter piece!

    Carrie Hebert
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Twitter 101 For Nonprofits Twitter 101 For Nonprofits Presentation Transcript

  • Twitter for Nonprofits
    By Frank Barry(Blackbaud) and Jeff Patrick (Common Knowledge)
    Twitter – Fastest growing social media platform in the world
  • Twitter for Nonprofits
    Using real-world case studies drawn from the nonprofit and
    commercial sectors, we'll answer the following questions:
    • What is Twitter and where did it come from?
    • How does Twitter work?
    • How big is the Twitter base?
    • How are nonprofits and commercial groups using Twitter?
    • Is Twitter really valuable?
    • Does it really work for online community building, advocacy, and fundraising?
    • What's the future of Twitter?
  • Who’s Talking?
    Jeff Patrick
    President
    Common Knowledge
    @commonknow ^jp
    Frank Barry
    Managing Consultant
    Blackbaud
    @franswaa
  • What is Twitter?
    4
  • My 1st Tweet
    http://myfirsttweet.com/1st/franswaa
  • What is Twitter?
    Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
    Microblogging (huh?)
    Outbound Communication
    Listening/research
    Conversation
    Community building
    Sales
    Customer Service
    Marketing
    And more …
    Source: http://commoncraft.com/twitter
  • How does Twitter work?
    7
  • How does Twitter work?: The Basics …
    Source: http://commoncraft.com/twitter
  • How does Twitter work?: Anatomy …
    # of people you are following
    # of people following you
    # of tweets you’ve sent
    Where you add your “tweet”
    @ messages sent to you
    The timeline to view what you and your followers are saying
    Direct (private) messages sent to you
    Tweets marked favorite
    Search
    Top trending topics
  • How does Twitter work?: Terms to know …
  • How does Twitter work?: Terms to know …
    Tweet
    Message “@”
    ReTweet “RT”
    Hashtag “#”
  • How does Twitter work?: Search …
    Resource: http://commoncraft.com/twitter-search
  • How does Twitter work?: Conversation …
    Follow interesting and conversational people
    Share “what you’re interested in” or “what has your attention”
    Ask and answer questions
    Participate in conversations
    Be …
    Human
    Interesting
    Helpful
    Newsworthy
    Conversational
    Source: http://www.flickr.com/photos/dominicspics/1135876473/sizes/l/
  • How big is the Twitter base? Show me the stats
    14
  • How big is the Twitter base?: By the Numbers …
    • In January 2009, Twitter.com clocked in with 4.5 million unique visitors in the US.
    • More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www.Twitter.com and does not include API or mobile Twitter usage)
    • The service grew 1,382% year-over-year in February 2009
    • 21 mil US visitors in July 09
    • 27 fold growth in one (1) yr
    • 35-54 is largest segment
    • 12-17 & 18-24 segments growing
    Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html
  • How big is the Twitter base?: By the Numbers …
    Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge
  • How big is the Twitter base?: By the Numbers …
    Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge
  • How big is the Twitter base?: CNN vs. Ashton …
    Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html
  • Commercial Names on Twitter …
    19
  • CNN
    20
  • Ashton Kutcher
    21
  • Oprah
    22
  • Adventure Girl
    23
  • Starbucks
  • Starbucks
  • Dell
  • Comcast Cable
  • Nonprofits Doing it Right …
    28
  • Nonprofits Doing it Right …
    Resource: http://mashable.com/2009/03/19/twitter-nonprofits/
  • American Red Cross
    30
  • American Civil Liberties Union (ACLU)
    31
  • The American Cancer Society
    32
  • Greenpeace
    33
  • The Humane Society
    34
  • The Leukemia & Lymphoma Society (LLS)
    35
  • Lance Armstrong Foundation (LIVESTRONG)
    36
  • Lance Armstrong
    37
  • National Wildlife Foundation
    38
  • ChildFund
  • Athletes for a Cure
  • Twitter Fundraising …Some real life examples
    41
  • Christmas Future
    Campaign:
    Tweetmas Future
    Fundraising Goal:
    $20,000
    Actual:
    $17,535
    Time Period:
    Dec 16 – 25 2008
  • Epic Change
    Campaign:
    Tweetsgiving
    Fundraising Goal:
    $10,000
    Actual:
    $11,131
    372 contributors
    $29.92 avg gift
    Time Period:
    Nov 25 – 27 2008
  • 12for12k
    Campaign:
    Tweet-a-Thon
    Fundraising Goal:
    $12,000
    Actual:
    $15,549.69
    Time Period:
    Dec 1 – 31 2008
    Source: http://12for12k.org/2009/03/19/the-12for12k-twitter-tweet-a-thon-for-share-our-strength/
  • Charity : Water
    Campaign:
    Twestival
    Actual:
    $250+k
  • Operation Smile
    Campaign:
    140Smiles
    Fundraising Goal:
    $33,000
    Actual:
    $9,120
    In-Process
    Time Period:
    May 31 -- ?
  • Operation Smile
    September 09
    47
  • Operation Smile
    September 09
    48
  • Operation Smile
    September 09
    49
  • 140 Characters for 140 Smiles Campaign
    September 09
    50
  • Twitter Tips …
    51
  • It’s not just another megaphone to yell at people with
    Twitter Tips – STOP!
    Source: http://www.flickr.com/photos/william-hamon/1658466013/sizes/o/
  • Twitter Tips - 101
    There are some basics you need to know to get started
    Answer the question “Why am I on Twitter?”
    Think about how Twitter fits into your overall online/offline strategy
    Identify staff participants
    Identify your audience
    Find people to follow
    Determine how often you will participate
    Know your tone, identity, language, interests, relationship
    Source: http://www.flickr.com/photos/ekinarabaci/2858427273/sizes/l/
  • Being human is key to succeeding in Twitterville
    Fill out your entire profile
    Use a human picture
    Speak in a human voice
    Be a person and an organization
    Present the personal angle to org. issues
    Sincerity, transparency, and democracy
    Twitter Tips – Humanize it!
    Source: http://www.flickr.com/photos/kk/14450415/sizes/l/in/set-514662/
  • It’s about the people, relationships and community
    Listen
    Participate regularly
    Engage with your followers & fellow tweeters
    Be ready to learn from your followers
    Retweet, respond, ask, and follow
    Twitter Tips – Participate!
    Source: http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/
  • Questions?
    Source: http://www.flickr.com/photos/-bast-/349497988/sizes/l/
    56
  • How does Twitter work?: Resources …
    Twitter Help
    Twitter’s Getting Started Guide
    Twitter’s How-To Guides
    Twitter’s Troubleshooting Guides
    Twitter in plain English
    Twitter search in plain English
  • The End … We appreciate your time!
    Frank Barry
    Managing Consultant
    Blackbaud
    www.blackbaud.com
    frank.barry@blackbaud.com
    @franswaa (http://twitter.com/franswaa)
    Jeff Patrick
    President & Founder
    Common Knowledge
    www.commonknow.com
    jpatrick@commonknow.com
    Ph: 415.543.7600
    @commonknow (http://twitter.com/commonknow)
    58