Twitter for Nonprofits<br />By Frank Barry(Blackbaud) and Jeff Patrick (Common Knowledge)<br /> Twitter – Fastest growing ...
Twitter for Nonprofits<br />Using real-world case studies drawn from the nonprofit and<br />commercial sectors, we&apos;ll...
How does Twitter work?
How big is the Twitter base?
How are nonprofits and commercial groups using Twitter?
Is Twitter really valuable?
Does it really work for online community building, advocacy, and fundraising?
What's the future of Twitter? </li></li></ul><li>Who’s Talking?<br />Jeff Patrick<br />President<br />Common Knowledge<br ...
What is Twitter?<br />4<br />
My 1st Tweet<br />http://myfirsttweet.com/1st/franswaa<br />
What is Twitter?<br />Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay ...
How does Twitter work?<br />7<br />
How does Twitter work?: The Basics …<br />Source: http://commoncraft.com/twitter<br />
How does Twitter work?: Anatomy …<br /># of people you are following<br /># of people following you<br /># of tweets you’v...
How does Twitter work?: Terms to know …<br />
How does Twitter work?: Terms to know …<br />Tweet <br />Message “@”<br />ReTweet “RT” <br />Hashtag “#”<br />
How does Twitter work?: Search …<br />Resource: http://commoncraft.com/twitter-search<br />
How does Twitter work?: Conversation …<br />Follow interesting and conversational people<br />Share “what you’re intereste...
How big is the Twitter base? Show me the stats<br />14<br />
How big is the Twitter base?: By the Numbers …  <br /><ul><li>In January 2009, Twitter.com clocked in with 4.5 million uni...
More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www...
The service grew 1,382% year-over-year in February 2009
  21 mil US visitors in July 09
  27 fold growth in one (1) yr
  35-54 is largest segment
  12-17 & 18-24 segments growing</li></ul>Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html<b...
How big is the Twitter base?: By the Numbers …  <br />Source: Social Networking Survey for Nonprofits by NTEN, The Port an...
How big is the Twitter base?: By the Numbers …  <br />Source: Social Networking Survey for Nonprofits by NTEN, The Port an...
How big is the Twitter base?: CNN vs. Ashton …<br />Source: http://blog.comscore.com/2009/09/changing_demographics_of_twit...
Commercial Names on Twitter …<br />19<br />
CNN<br />20<br />
Ashton Kutcher<br />21<br />
Oprah<br />22<br />
Adventure Girl<br />23<br />
Starbucks<br />
Starbucks<br />
Dell<br />
Comcast Cable<br />
Nonprofits Doing it Right …<br />28<br />
Nonprofits Doing it Right …<br />Resource: http://mashable.com/2009/03/19/twitter-nonprofits/<br />
American Red Cross<br />30<br />
American Civil Liberties Union (ACLU)<br />31<br />
The American Cancer Society<br />32<br />
Greenpeace<br />33<br />
The Humane Society<br />34<br />
The Leukemia & Lymphoma Society (LLS) <br />35<br />
Lance Armstrong Foundation (LIVESTRONG)<br />36<br />
Lance Armstrong<br />37<br />
National Wildlife Foundation<br />38<br />
ChildFund<br />
Athletes for a Cure<br />
Twitter Fundraising …Some real life examples<br />41<br />
Christmas Future<br />Campaign:<br />  Tweetmas Future<br />Fundraising Goal:<br />   $20,000<br />Actual:<br />   $17,535...
Epic Change<br />Campaign:<br />   Tweetsgiving<br />Fundraising Goal:<br />   $10,000<br />Actual:<br />   $11,131<br />3...
12for12k<br />Campaign:<br />   Tweet-a-Thon<br />Fundraising Goal:<br />   $12,000<br />Actual:<br />   $15,549.69<br />T...
Charity : Water<br />Campaign:<br />   Twestival<br />Actual:<br />   $250+k<br />
Operation Smile<br />Campaign:<br />  140Smiles<br />Fundraising Goal:<br />   $33,000<br />Actual:<br />   $9,120<br />In...
Operation Smile<br />September 09<br />47<br />
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Twitter 101 For Nonprofits

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Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.

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Twitter 101 For Nonprofits

  1. 1. Twitter for Nonprofits<br />By Frank Barry(Blackbaud) and Jeff Patrick (Common Knowledge)<br /> Twitter – Fastest growing social media platform in the world<br />
  2. 2. Twitter for Nonprofits<br />Using real-world case studies drawn from the nonprofit and<br />commercial sectors, we&apos;ll answer the following questions:<br /><ul><li>What is Twitter and where did it come from?
  3. 3. How does Twitter work?
  4. 4. How big is the Twitter base?
  5. 5. How are nonprofits and commercial groups using Twitter?
  6. 6. Is Twitter really valuable?
  7. 7. Does it really work for online community building, advocacy, and fundraising?
  8. 8. What's the future of Twitter? </li></li></ul><li>Who’s Talking?<br />Jeff Patrick<br />President<br />Common Knowledge<br />@commonknow ^jp<br />Frank Barry<br />Managing Consultant<br />Blackbaud<br />@franswaa<br />
  9. 9. What is Twitter?<br />4<br />
  10. 10. My 1st Tweet<br />http://myfirsttweet.com/1st/franswaa<br />
  11. 11. What is Twitter?<br />Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”<br />Microblogging (huh?)<br />Outbound Communication<br />Listening/research<br />Conversation<br />Community building<br />Sales<br />Customer Service<br />Marketing<br />And more …<br />Source: http://commoncraft.com/twitter<br />
  12. 12. How does Twitter work?<br />7<br />
  13. 13. How does Twitter work?: The Basics …<br />Source: http://commoncraft.com/twitter<br />
  14. 14. How does Twitter work?: Anatomy …<br /># of people you are following<br /># of people following you<br /># of tweets you’ve sent<br />Where you add your “tweet”<br />@ messages sent to you<br />The timeline to view what you and your followers are saying<br />Direct (private) messages sent to you<br />Tweets marked favorite<br />Search<br />Top trending topics<br />
  15. 15. How does Twitter work?: Terms to know …<br />
  16. 16. How does Twitter work?: Terms to know …<br />Tweet <br />Message “@”<br />ReTweet “RT” <br />Hashtag “#”<br />
  17. 17. How does Twitter work?: Search …<br />Resource: http://commoncraft.com/twitter-search<br />
  18. 18. How does Twitter work?: Conversation …<br />Follow interesting and conversational people<br />Share “what you’re interested in” or “what has your attention”<br />Ask and answer questions<br />Participate in conversations<br />Be …<br />Human<br />Interesting<br />Helpful<br />Newsworthy<br />Conversational<br />Source: http://www.flickr.com/photos/dominicspics/1135876473/sizes/l/<br />
  19. 19. How big is the Twitter base? Show me the stats<br />14<br />
  20. 20. How big is the Twitter base?: By the Numbers … <br /><ul><li>In January 2009, Twitter.com clocked in with 4.5 million unique visitors in the US.
  21. 21. More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www.Twitter.com and does not include API or mobile Twitter usage)
  22. 22. The service grew 1,382% year-over-year in February 2009
  23. 23. 21 mil US visitors in July 09
  24. 24. 27 fold growth in one (1) yr
  25. 25. 35-54 is largest segment
  26. 26. 12-17 & 18-24 segments growing</li></ul>Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html<br />
  27. 27. How big is the Twitter base?: By the Numbers … <br />Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge<br />
  28. 28. How big is the Twitter base?: By the Numbers … <br />Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge<br />
  29. 29. How big is the Twitter base?: CNN vs. Ashton …<br />Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html<br />
  30. 30. Commercial Names on Twitter …<br />19<br />
  31. 31. CNN<br />20<br />
  32. 32. Ashton Kutcher<br />21<br />
  33. 33. Oprah<br />22<br />
  34. 34. Adventure Girl<br />23<br />
  35. 35. Starbucks<br />
  36. 36. Starbucks<br />
  37. 37. Dell<br />
  38. 38. Comcast Cable<br />
  39. 39. Nonprofits Doing it Right …<br />28<br />
  40. 40. Nonprofits Doing it Right …<br />Resource: http://mashable.com/2009/03/19/twitter-nonprofits/<br />
  41. 41. American Red Cross<br />30<br />
  42. 42. American Civil Liberties Union (ACLU)<br />31<br />
  43. 43. The American Cancer Society<br />32<br />
  44. 44. Greenpeace<br />33<br />
  45. 45. The Humane Society<br />34<br />
  46. 46. The Leukemia & Lymphoma Society (LLS) <br />35<br />
  47. 47. Lance Armstrong Foundation (LIVESTRONG)<br />36<br />
  48. 48. Lance Armstrong<br />37<br />
  49. 49. National Wildlife Foundation<br />38<br />
  50. 50. ChildFund<br />
  51. 51. Athletes for a Cure<br />
  52. 52. Twitter Fundraising …Some real life examples<br />41<br />
  53. 53. Christmas Future<br />Campaign:<br /> Tweetmas Future<br />Fundraising Goal:<br /> $20,000<br />Actual:<br /> $17,535<br />Time Period:<br /> Dec 16 – 25 2008<br />
  54. 54. Epic Change<br />Campaign:<br /> Tweetsgiving<br />Fundraising Goal:<br /> $10,000<br />Actual:<br /> $11,131<br />372 contributors<br /> $29.92 avg gift<br />Time Period:<br /> Nov 25 – 27 2008<br />
  55. 55. 12for12k<br />Campaign:<br /> Tweet-a-Thon<br />Fundraising Goal:<br /> $12,000<br />Actual:<br /> $15,549.69<br />Time Period:<br /> Dec 1 – 31 2008<br />Source: http://12for12k.org/2009/03/19/the-12for12k-twitter-tweet-a-thon-for-share-our-strength/<br />
  56. 56. Charity : Water<br />Campaign:<br /> Twestival<br />Actual:<br /> $250+k<br />
  57. 57. Operation Smile<br />Campaign:<br /> 140Smiles<br />Fundraising Goal:<br /> $33,000<br />Actual:<br /> $9,120<br />In-Process<br />Time Period:<br /> May 31 -- ?<br />
  58. 58. Operation Smile<br />September 09<br />47<br />
  59. 59. Operation Smile<br />September 09<br />48<br />
  60. 60. Operation Smile<br />September 09<br />49<br />
  61. 61. 140 Characters for 140 Smiles Campaign<br />September 09<br />50<br />
  62. 62. Twitter Tips …<br />51<br />
  63. 63. It’s not just another megaphone to yell at people with<br />Twitter Tips – STOP!<br />Source: http://www.flickr.com/photos/william-hamon/1658466013/sizes/o/<br />
  64. 64. Twitter Tips - 101<br />There are some basics you need to know to get started<br />Answer the question “Why am I on Twitter?”<br />Think about how Twitter fits into your overall online/offline strategy<br />Identify staff participants<br />Identify your audience<br />Find people to follow<br />Determine how often you will participate<br />Know your tone, identity, language, interests, relationship<br />Source: http://www.flickr.com/photos/ekinarabaci/2858427273/sizes/l/<br />
  65. 65. Being human is key to succeeding in Twitterville<br />Fill out your entire profile<br />Use a human picture<br />Speak in a human voice<br />Be a person and an organization<br />Present the personal angle to org. issues<br />Sincerity, transparency, and democracy<br />Twitter Tips – Humanize it!<br />Source: http://www.flickr.com/photos/kk/14450415/sizes/l/in/set-514662/<br />
  66. 66. It’s about the people, relationships and community<br />Listen<br />Participate regularly<br />Engage with your followers & fellow tweeters<br />Be ready to learn from your followers<br />Retweet, respond, ask, and follow<br />Twitter Tips – Participate!<br />Source: http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/<br />
  67. 67. Questions?<br />Source: http://www.flickr.com/photos/-bast-/349497988/sizes/l/<br />56<br />
  68. 68. How does Twitter work?: Resources …<br />Twitter Help<br />Twitter’s Getting Started Guide<br />Twitter’s How-To Guides<br />Twitter’s Troubleshooting Guides<br />Twitter in plain English<br />Twitter search in plain English<br />
  69. 69. The End … We appreciate your time!<br />Frank Barry<br />Managing Consultant<br />Blackbaud<br />www.blackbaud.com<br />frank.barry@blackbaud.com<br />@franswaa (http://twitter.com/franswaa) <br />Jeff Patrick<br />President & Founder<br />Common Knowledge<br />www.commonknow.com<br />jpatrick@commonknow.com<br />Ph: 415.543.7600<br />@commonknow (http://twitter.com/commonknow) <br />58<br />
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