TOP 5 SOCIAL MEDIA TACTICS           EVERY SCHOOL SHOULD IMPLEMENT           What one social media question       T   woul...
YOUR HOST FOR TODAY                       Frank Barry                       Internet Strategy,Blackbaud                   ...
SATE OF THE INDUSTRY:       NONPROFIT SOCIAL MEDIA7/3/2012               3
FACEBOOK UP 30%       DOWNLOAD THE REPORT TODAY                              TWITTER UP 81%            www.NonprofitSocial...
STAFFING?                 STAFFING ON THE RISE       75% of nonprofit organizations have ¼ or less of an FTE.             ...
FUNDING GROWS BUT            43% OF NONPROFITS ALLOCATE $0 TO SOCIAL7/3/2012            6
FUNDRAISING STILL LACKINGNOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL7/3/2012                     7
TOP 3 FACTORS FOR SUCCESS       Strategy. Priority. Staffing.                         Strategy      Prioritization   Staff...
TOP 5 SOCIAL MEDIA TACTICS       FOR INDEPENDENT SCHOOLS7/3/2012               9
STICK TO 3                PLATFORMS                BLOG / FACEBOOK / TWITTER7/3/2012   10
WHICH SOCIAL NETWORKS?       Focus time on Facebook and Twitter. Use Others to support efforts.7/3/2012                   ...
NARROW IT                DOWN TO 2                   S E E S M I C / B I T. LY7/3/2012   12
BIT.LY        http://bit.ly7/3/2012        13
BIT.LY :: SHORTEN7/3/2012                   14
BIT.LY :: TRACK7/3/2012                 15
SEESMIC        http://seesmic.com7/3/2012         16
SEESMIC :: MOBILE, DESKTOP, WEB7/3/2012                      17
SEESMIC :: BIT.LY INTEGRATION7/3/2012                       18
SEESMIC :: MANAGE EVERYTHING7/3/2012                    19
SEESMIC :: MANAGE FACEBOOK7/3/2012                    20
SEESMIC :: MANAGE TWITTER7/3/2012                     21
SEESMIC7/3/2012         22
SEESMIC :: EASILY ADD A LINK7/3/2012                       23
SEESMIC :: EASILY ADD A PICTURE7/3/2012                      24
SEESMIC :: EASILY SCHEDULE UPDATES7/3/2012                     25
FOLLOW A                     3 STEP                   PROCESS                C R E AT E / S H O RT E N / S H A R E7/3/2012...
FOLLOW A 3 STEP PROCESS           Create       Shorten   Share7/3/2012                  27
MEASURE AND                    ANALYZE                   U S I N G G O O G L E A N A LY T I C S7/3/2012   28
SETUP                             http://gaconfig.com/google-analytics-url-builder/ • Campaign Landing Page >http://www.yo...
RESULTS7/3/2012         30
RESULTS7/3/2012         31
MONITOR THE                   SOCIAL WEB                TURNING THE MEGAPHONE AROUND7/3/2012   32
WHAT YOU SHOULD BE LISTENING FOR?           • Organization Name      • Events           • Names of Key Staff     • Keyword...
PULLING IT ALL TOGETHER IN IGOOGLE7/3/2012                     34
WORKSHOP: SOCIAL MEDIA LISTENING                                          VIEW& DOWNLOAD                                  ...
CREATE ENGAGING CONTENT W I T H O U T G R E AT C O N T E N T SOCIAL MEDIA IS USELESS7/3/2012                              ...
PHOTOS7/3/2012        37
VIDEOS7/3/2012        38
QUESTIONS7/3/2012           39
MISSION7/3/2012         40
TIMELY7/3/2012        41
10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING       1. Keep Your Posts Short       2. Post Photos, Videos and Quotes      ...
WE’VE GOT MORE SOCIAL GOODNESS FOR YOU!7/3/2012                    43
Thank you!           Let’s keep the conversation going…                          frank.barry@blackbaud.com                ...
Questions?            www.NetWitsThinkTank.com7/3/2012    45
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Top 5 Social Media Tactics Every School Should Implement

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Top 5 Social Media Tactics Every School Should Implement. If you're looking to start or improve your social media efforts at your schools then these 5 Social Media Tactics are for you. You'll walk away with great tips and tactics for effective social media use.

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  • Section header
  • No matter what you’re using social media for …You can focus in on 3 core platforms …
  • 42% of the American population is on Facebook17 Million are on TwitterThere is no one-size-fits-all approach, but … if you are looking for simplicity/efficiency … Blog/website, facebook, twitter …Your Blog is your home base. It’s where you publish all your great content. Tell your story. Guide people when making appeals.Spend time building a strong community/network of supporters on Facebook (and Twitter).Use YouTube and Flicker for publish/share media that you share on your website and via social media.
  • No matter what you’re using social media for …You can simplify it down to 2 tools …
  • Free Online ToolAccess anywhere you have internetYour one stop shot for managing your social presence ..Monitoring, publishing, engaging
  • Access from anywhere in the world at any time you’d like
  • You can publish, comment and like all from this location
  • You can publish, respond, RT and interact all from this location- Follow lists- Monitor saved searches- Follow hashtags
  • Transcript of "Top 5 Social Media Tactics Every School Should Implement"

    1. 1. TOP 5 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT What one social media question T would you like answered today? Let us know here: http://bit.ly/schoolsOut7/3/2012 1
    2. 2. YOUR HOST FOR TODAY Frank Barry Internet Strategy,Blackbaud @franswaa #BBSOCIAL7/3/2012 2
    3. 3. SATE OF THE INDUSTRY: NONPROFIT SOCIAL MEDIA7/3/2012 3
    4. 4. FACEBOOK UP 30% DOWNLOAD THE REPORT TODAY TWITTER UP 81% www.NonprofitSocialNetworkSurvey.com 9 OUT OF 10 NONPROFITS ARE ON FACEBOOK Get the INFOGRAPHIC also … http://bit.ly/npsocial7/3/2012 4
    5. 5. STAFFING? STAFFING ON THE RISE 75% of nonprofit organizations have ¼ or less of an FTE. 75% OF NONPROFITS ALLOCATE ½ FTE7/3/2012 5
    6. 6. FUNDING GROWS BUT 43% OF NONPROFITS ALLOCATE $0 TO SOCIAL7/3/2012 6
    7. 7. FUNDRAISING STILL LACKINGNOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL7/3/2012 7
    8. 8. TOP 3 FACTORS FOR SUCCESS Strategy. Priority. Staffing. Strategy Prioritization Staffing7/3/2012 8
    9. 9. TOP 5 SOCIAL MEDIA TACTICS FOR INDEPENDENT SCHOOLS7/3/2012 9
    10. 10. STICK TO 3 PLATFORMS BLOG / FACEBOOK / TWITTER7/3/2012 10
    11. 11. WHICH SOCIAL NETWORKS? Focus time on Facebook and Twitter. Use Others to support efforts.7/3/2012 11
    12. 12. NARROW IT DOWN TO 2 S E E S M I C / B I T. LY7/3/2012 12
    13. 13. BIT.LY http://bit.ly7/3/2012 13
    14. 14. BIT.LY :: SHORTEN7/3/2012 14
    15. 15. BIT.LY :: TRACK7/3/2012 15
    16. 16. SEESMIC http://seesmic.com7/3/2012 16
    17. 17. SEESMIC :: MOBILE, DESKTOP, WEB7/3/2012 17
    18. 18. SEESMIC :: BIT.LY INTEGRATION7/3/2012 18
    19. 19. SEESMIC :: MANAGE EVERYTHING7/3/2012 19
    20. 20. SEESMIC :: MANAGE FACEBOOK7/3/2012 20
    21. 21. SEESMIC :: MANAGE TWITTER7/3/2012 21
    22. 22. SEESMIC7/3/2012 22
    23. 23. SEESMIC :: EASILY ADD A LINK7/3/2012 23
    24. 24. SEESMIC :: EASILY ADD A PICTURE7/3/2012 24
    25. 25. SEESMIC :: EASILY SCHEDULE UPDATES7/3/2012 25
    26. 26. FOLLOW A 3 STEP PROCESS C R E AT E / S H O RT E N / S H A R E7/3/2012 26
    27. 27. FOLLOW A 3 STEP PROCESS Create Shorten Share7/3/2012 27
    28. 28. MEASURE AND ANALYZE U S I N G G O O G L E A N A LY T I C S7/3/2012 28
    29. 29. SETUP http://gaconfig.com/google-analytics-url-builder/ • Campaign Landing Page >http://www.yourdomain.com/campaign • Email https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12- schoolsout&utm_content=Fundraising • Facebook https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Twitter https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Blog https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising • Website Home Page https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12- schoolsout&utm_content=Fundraising • Print Piece https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12- schoolsout&utm_content=Fundraising7/3/2012 29
    30. 30. RESULTS7/3/2012 30
    31. 31. RESULTS7/3/2012 31
    32. 32. MONITOR THE SOCIAL WEB TURNING THE MEGAPHONE AROUND7/3/2012 32
    33. 33. WHAT YOU SHOULD BE LISTENING FOR? • Organization Name • Events • Names of Key Staff • Keywords • Program Names • Local Content • Campaigns Names THE TOOLS YOU SHOULD BE USING • Search.twitter.com • BackTweets.com • SocialMention.com • Google Alerts • IceRocket.com • Social News Sites • BoardReader.com7/3/2012 33
    34. 34. PULLING IT ALL TOGETHER IN IGOOGLE7/3/2012 34
    35. 35. WORKSHOP: SOCIAL MEDIA LISTENING VIEW& DOWNLOAD Slideshare.net/ChadNorman7/3/2012 35
    36. 36. CREATE ENGAGING CONTENT W I T H O U T G R E AT C O N T E N T SOCIAL MEDIA IS USELESS7/3/2012 36
    37. 37. PHOTOS7/3/2012 37
    38. 38. VIDEOS7/3/2012 38
    39. 39. QUESTIONS7/3/2012 39
    40. 40. MISSION7/3/2012 40
    41. 41. TIMELY7/3/2012 41
    42. 42. 10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING 1. Keep Your Posts Short 2. Post Photos, Videos and Quotes 3. Post Consistently 4. Ask for your Fans Opinions 5. Ask Questions (true/false, fill in the blank, yes/no, 6. Try Posting “Fill in the Blank” Posts 7. Give Fans Access to Exclusive Information 8. Reward your Fans with Deals and Perks 9. Be Timely 10.Localize your Posts if they are Relevant to a Specific Audience7/3/2012 42
    43. 43. WE’VE GOT MORE SOCIAL GOODNESS FOR YOU!7/3/2012 43
    44. 44. Thank you! Let’s keep the conversation going… frank.barry@blackbaud.com twitter.com/franswaa Social Influencers Whitepaper Social Network Benchmark bit.ly/npoSocialArchetype Report bit.ly/npsocial7/3/2012 44
    45. 45. Questions? www.NetWitsThinkTank.com7/3/2012 45
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