Top 5 Social Media Tactics Every School Should Implement
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Top 5 Social Media Tactics Every School Should Implement

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Top 5 Social Media Tactics Every School Should Implement. If you're looking to start or improve your social media efforts at your schools then these 5 Social Media Tactics are for you. You'll walk......

Top 5 Social Media Tactics Every School Should Implement. If you're looking to start or improve your social media efforts at your schools then these 5 Social Media Tactics are for you. You'll walk away with great tips and tactics for effective social media use.

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  • Section header
  • No matter what you’re using social media for …You can focus in on 3 core platforms …
  • 42% of the American population is on Facebook17 Million are on TwitterThere is no one-size-fits-all approach, but … if you are looking for simplicity/efficiency … Blog/website, facebook, twitter …Your Blog is your home base. It’s where you publish all your great content. Tell your story. Guide people when making appeals.Spend time building a strong community/network of supporters on Facebook (and Twitter).Use YouTube and Flicker for publish/share media that you share on your website and via social media.
  • No matter what you’re using social media for …You can simplify it down to 2 tools …
  • Free Online ToolAccess anywhere you have internetYour one stop shot for managing your social presence ..Monitoring, publishing, engaging
  • Access from anywhere in the world at any time you’d like
  • You can publish, comment and like all from this location
  • You can publish, respond, RT and interact all from this location- Follow lists- Monitor saved searches- Follow hashtags

Transcript

  • 1. TOP 5 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT What one social media question T would you like answered today? Let us know here: http://bit.ly/schoolsOut7/3/2012 1
  • 2. YOUR HOST FOR TODAY Frank Barry Internet Strategy,Blackbaud @franswaa #BBSOCIAL7/3/2012 2
  • 3. SATE OF THE INDUSTRY: NONPROFIT SOCIAL MEDIA7/3/2012 3
  • 4. FACEBOOK UP 30% DOWNLOAD THE REPORT TODAY TWITTER UP 81% www.NonprofitSocialNetworkSurvey.com 9 OUT OF 10 NONPROFITS ARE ON FACEBOOK Get the INFOGRAPHIC also … http://bit.ly/npsocial7/3/2012 4
  • 5. STAFFING? STAFFING ON THE RISE 75% of nonprofit organizations have ¼ or less of an FTE. 75% OF NONPROFITS ALLOCATE ½ FTE7/3/2012 5
  • 6. FUNDING GROWS BUT 43% OF NONPROFITS ALLOCATE $0 TO SOCIAL7/3/2012 6
  • 7. FUNDRAISING STILL LACKINGNOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL7/3/2012 7
  • 8. TOP 3 FACTORS FOR SUCCESS Strategy. Priority. Staffing. Strategy Prioritization Staffing7/3/2012 8
  • 9. TOP 5 SOCIAL MEDIA TACTICS FOR INDEPENDENT SCHOOLS7/3/2012 9
  • 10. STICK TO 3 PLATFORMS BLOG / FACEBOOK / TWITTER7/3/2012 10
  • 11. WHICH SOCIAL NETWORKS? Focus time on Facebook and Twitter. Use Others to support efforts.7/3/2012 11
  • 12. NARROW IT DOWN TO 2 S E E S M I C / B I T. LY7/3/2012 12
  • 13. BIT.LY http://bit.ly7/3/2012 13
  • 14. BIT.LY :: SHORTEN7/3/2012 14
  • 15. BIT.LY :: TRACK7/3/2012 15
  • 16. SEESMIC http://seesmic.com7/3/2012 16
  • 17. SEESMIC :: MOBILE, DESKTOP, WEB7/3/2012 17
  • 18. SEESMIC :: BIT.LY INTEGRATION7/3/2012 18
  • 19. SEESMIC :: MANAGE EVERYTHING7/3/2012 19
  • 20. SEESMIC :: MANAGE FACEBOOK7/3/2012 20
  • 21. SEESMIC :: MANAGE TWITTER7/3/2012 21
  • 22. SEESMIC7/3/2012 22
  • 23. SEESMIC :: EASILY ADD A LINK7/3/2012 23
  • 24. SEESMIC :: EASILY ADD A PICTURE7/3/2012 24
  • 25. SEESMIC :: EASILY SCHEDULE UPDATES7/3/2012 25
  • 26. FOLLOW A 3 STEP PROCESS C R E AT E / S H O RT E N / S H A R E7/3/2012 26
  • 27. FOLLOW A 3 STEP PROCESS Create Shorten Share7/3/2012 27
  • 28. MEASURE AND ANALYZE U S I N G G O O G L E A N A LY T I C S7/3/2012 28
  • 29. SETUP http://gaconfig.com/google-analytics-url-builder/ • Campaign Landing Page >http://www.yourdomain.com/campaign • Email https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12- schoolsout&utm_content=Fundraising • Facebook https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Twitter https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Blog https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising • Website Home Page https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12- schoolsout&utm_content=Fundraising • Print Piece https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12- schoolsout&utm_content=Fundraising7/3/2012 29
  • 30. RESULTS7/3/2012 30
  • 31. RESULTS7/3/2012 31
  • 32. MONITOR THE SOCIAL WEB TURNING THE MEGAPHONE AROUND7/3/2012 32
  • 33. WHAT YOU SHOULD BE LISTENING FOR? • Organization Name • Events • Names of Key Staff • Keywords • Program Names • Local Content • Campaigns Names THE TOOLS YOU SHOULD BE USING • Search.twitter.com • BackTweets.com • SocialMention.com • Google Alerts • IceRocket.com • Social News Sites • BoardReader.com7/3/2012 33
  • 34. PULLING IT ALL TOGETHER IN IGOOGLE7/3/2012 34
  • 35. WORKSHOP: SOCIAL MEDIA LISTENING VIEW& DOWNLOAD Slideshare.net/ChadNorman7/3/2012 35
  • 36. CREATE ENGAGING CONTENT W I T H O U T G R E AT C O N T E N T SOCIAL MEDIA IS USELESS7/3/2012 36
  • 37. PHOTOS7/3/2012 37
  • 38. VIDEOS7/3/2012 38
  • 39. QUESTIONS7/3/2012 39
  • 40. MISSION7/3/2012 40
  • 41. TIMELY7/3/2012 41
  • 42. 10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING 1. Keep Your Posts Short 2. Post Photos, Videos and Quotes 3. Post Consistently 4. Ask for your Fans Opinions 5. Ask Questions (true/false, fill in the blank, yes/no, 6. Try Posting “Fill in the Blank” Posts 7. Give Fans Access to Exclusive Information 8. Reward your Fans with Deals and Perks 9. Be Timely 10.Localize your Posts if they are Relevant to a Specific Audience7/3/2012 42
  • 43. WE’VE GOT MORE SOCIAL GOODNESS FOR YOU!7/3/2012 43
  • 44. Thank you! Let’s keep the conversation going… frank.barry@blackbaud.com twitter.com/franswaa Social Influencers Whitepaper Social Network Benchmark bit.ly/npoSocialArchetype Report bit.ly/npsocial7/3/2012 44
  • 45. Questions? www.NetWitsThinkTank.com7/3/2012 45