Top 10 Social Media Tactics for Schools
Upcoming SlideShare
Loading in...5
×
 

Top 10 Social Media Tactics for Schools

on

  • 2,111 views

Learn how to implement a social media strategy at your K-12 / Independent school The top social media for schools

Learn how to implement a social media strategy at your K-12 / Independent school The top social media for schools

Statistics

Views

Total Views
2,111
Views on SlideShare
1,883
Embed Views
228

Actions

Likes
3
Downloads
29
Comments
0

4 Embeds 228

http://frankbarry.me 187
http://www.blackbaudhq.com 24
http://franswaa.me 15
https://twitter.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Section header
  • No matter what you’re using social media for …You can focus in on 3 core platforms …
  • 42% of the American population is on Facebook17 Million are on TwitterThere is no one-size-fits-all approach, but … if you are looking for simplicity/efficiency … Blog/website, facebook, twitter …Your Blog is your home base. It’s where you publish all your great content. Tell your story. Guide people when making appeals.Spend time building a strong community/network of supporters on Facebook (and Twitter).Use YouTube and Flicker for publish/share media that you share on your website and via social media.
  • No matter what you’re using social media for …You can simplify it down to 2 tools …
  • Free Online ToolAccess anywhere you have internetYour one stop shot for managing your social presence ..Monitoring, publishing, engaging
  • Access from anywhere in the world at any time you’d like
  • You can publish, comment and like all from this location
  • You can publish, respond, RT and interact all from this location- Follow lists- Monitor saved searches- Follow hashtags

Top 10 Social Media Tactics for Schools Top 10 Social Media Tactics for Schools Presentation Transcript

  • TOP 10 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT10/11/2012 1
  • YOUR HOST FOR TODAY Frank Barry Rachel Welsh Director, Digital Marketing Director, Data Opps& Web Blackbaud Shipley School10/11/2012 2
  • SATE OF THE INDUSTRY: NONPROFIT SOCIAL MEDIA10/11/2012 3
  • FACEBOOK UP 30% DOWNLOAD THE REPORT TODAY TWITTER UP 81% www.NonprofitSocialNetworkSurvey.com 9 OUT OF 10 NONPROFITS ARE ON FACEBOOK Get the INFOGRAPHIC also … http://bit.ly/npsocial10/11/2012 4
  • STAFFING? STAFFING ON THE RISE 75% of nonprofit organizations have ¼ or less of an FTE. 75% OF NONPROFITS ALLOCATE ½ FTE10/11/2012 5
  • FUNDING GROWS BUT 43% OF NONPROFITS ALLOCATE $0 TO SOCIAL10/11/2012 6
  • FUNDRAISING STILL LACKINGNOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL10/11/2012 7
  • TOP 3 FACTORS FOR SUCCESS Strategy. Priority. Staffing. Strategy Prioritization Staffing10/11/2012 8
  • TOP 10 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT!10/11/2012 9
  • # 1 0 : C R E AT E P R O F E S S I O N A L A C C O U N T S#10: CREATE PROFESSIONAL ACCOUNTS 10/11/2012 10
  • 10/11/2012 11
  • 10/11/2012 12
  • 10/11/2012 13
  • #9: LEARN FROM THE BEST10/11/2012 14
  • RESOURCES • Hubspot: www.hubspot.com • Social Media Examiner: www.socialmediaexaminer.com • Inbound Zombie: www.johnhaydon.com • Mashsble: www.mashable.com • Social media today: www.socialmediatoday.com • npENGAGE: www.npENGAGE.com10/11/2012 15
  • #8: PAY ATTENTION TO YOUR COMPETITION 10/11/2012 16
  • 10/11/2012 17
  • #7: MONITOR THE SOCIAL WEB 10/11/2012 18
  • WHAT YOU SHOULD BE LISTENING FOR? • Organization Name • Events • Names of Key Staff • Keywords • Program Names • Local Content • Campaigns Names THE TOOLS YOU SHOULD BE USING • Search.twitter.com • BackTweets.com • SocialMention.com • Google Alerts • IceRocket.com • Social News Sites • BoardReader.com10/11/2012 19
  • PULLING IT ALL TOGETHER IN IGOOGLE10/11/2012 20
  • WORKSHOP: SOCIAL MEDIA LISTENING VIEW& DOWNLOAD Slideshare.net/ChadNorman10/11/2012 21
  • #7B: LEVERAGE LOCAL SITES 10/11/2012 22
  • 10/11/2012 23
  • #6: STICK TO 3 PLATFORMS 10/11/2012 24
  • WHICH SOCIAL NETWORKS? Focus time on Facebook and Twitter. Use Others to support efforts.10/11/2012 25
  • #5: NARROW IT DOWN TO 2 10/11/2012 26
  • BIT.LY http://bit.ly10/11/2012 27
  • BIT.LY :: SHORTEN10/11/2012 28
  • BIT.LY :: TRACK10/11/2012 29
  • SEESMIC http://seesmic.com10/11/2012 30
  • SEESMIC :: MOBILE, DESKTOP, WEB10/11/2012 31
  • SEESMIC :: BIT.LY INTEGRATION10/11/2012 32
  • SEESMIC :: MANAGE EVERYTHING10/11/2012 33
  • SEESMIC :: MANAGE FACEBOOK10/11/2012 34
  • SEESMIC :: MANAGE TWITTER10/11/2012 35
  • SEESMIC10/11/2012 36
  • SEESMIC :: EASILY ADD A LINK10/11/2012 37
  • SEESMIC :: EASILY ADD A PICTURE10/11/2012 38
  • SEESMIC :: EASILY SCHEDULE UPDATES10/11/2012 39
  • #4: FOLLOW A 3 STEP PROCESS 10/11/2012 40
  • FOLLOW A 3 STEP PROCESS Create Shorten Share10/11/2012 41
  • #3: MEASURE AND ANALYZE10/11/2012 42
  • SETUP http://gaconfig.com/google-analytics-url-builder/ • Campaign Landing Page >http://www.yourdomain.com/campaign • Email https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12- schoolsout&utm_content=Fundraising • Facebook https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Twitter https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Blog https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising • Website Home Page https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12- schoolsout&utm_content=Fundraising • Print Piece https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12- schoolsout&utm_content=Fundraising10/11/2012 43
  • RESULTS10/11/2012 44
  • RESULTS10/11/2012 45
  • #2: CREATE GREAT CONTENT 10/11/2012 46
  • PHOTOS10/11/2012 47
  • VIDEOS10/11/2012 48
  • QUESTIONS10/11/2012 49
  • MISSION10/11/2012 50
  • TIMELY10/11/2012 51
  • 10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING 1. Keep Your Posts Short 2. Post Photos, Videos and Quotes 3. Post Consistently 4. Ask for your Fans Opinions 5. Ask Questions (true/false, fill in the blank, yes/no, 6. Try Posting “Fill in the Blank” Posts 7. Give Fans Access to Exclusive Information 8. Reward your Fans with Deals and Perks 9. Be Timely 10.Localize your Posts if they are Relevant to a Specific Audience http://www.npengage.com/social-media/6-step-facebook-plan/10/11/2012 52
  • #2B: INVOLVE OTHERS. IT’S “SOCIAL”. 10/11/2012 53
  • INVOLVE OTHERS… IT’S “SOCIAL” • Parents • Teachers • Kids • Events team • etc10/11/2012 54
  • 10/11/2012 55
  • 10/11/2012 56
  • #1: LIVE BY YOUR EDITORIAL CALENDAR 10/11/2012 57
  • 10/11/2012 58
  • 10/11/2012 59
  • JUST DO IT!10/11/2012 60
  • Questions? www.npENGAGE.com10/11/2012 61
  • www.blackbaud.com/TechSavvySchools10/11/2012 62
  • Thank you! Let’s keep the conversation going… www.npENGAGE.com Social Influencers Whitepaper Social Network Benchmark bit.ly/npoSocialArchetype Report bit.ly/npsocial10/11/2012 63