TOP 10 SOCIAL MEDIA TACTICS             EVERY SCHOOL SHOULD IMPLEMENT10/11/2012                 1
YOUR HOST FOR TODAY                       Frank Barry             Rachel Welsh             Director, Digital Marketing    ...
SATE OF THE INDUSTRY:       NONPROFIT SOCIAL MEDIA10/11/2012             3
FACEBOOK UP 30%       DOWNLOAD THE REPORT TODAY                               TWITTER UP 81%             www.NonprofitSoci...
STAFFING?                 STAFFING ON THE RISE       75% of nonprofit organizations have ¼ or less of an FTE.             ...
FUNDING GROWS BUT              43% OF NONPROFITS ALLOCATE $0 TO SOCIAL10/11/2012            6
FUNDRAISING STILL LACKINGNOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL10/11/2012                   7
TOP 3 FACTORS FOR SUCCESS       Strategy. Priority. Staffing.                         Strategy      Prioritization   Staff...
TOP 10 SOCIAL MEDIA       TACTICS EVERY SCHOOL       SHOULD IMPLEMENT!10/11/2012        9
# 1 0 : C R E AT E P R O F E S S I O N A L A C C O U N T S#10: CREATE PROFESSIONAL ACCOUNTS 10/11/2012                    ...
10/11/2012   11
10/11/2012   12
10/11/2012   13
#9: LEARN FROM THE BEST10/11/2012     14
RESOURCES       • Hubspot: www.hubspot.com       • Social Media Examiner: www.socialmediaexaminer.com       • Inbound Zomb...
#8: PAY ATTENTION TO YOUR COMPETITION 10/11/2012        16
10/11/2012   17
#7: MONITOR THE SOCIAL WEB 10/11/2012        18
WHAT YOU SHOULD BE LISTENING FOR?             • Organization Name      • Events             • Names of Key Staff     • Key...
PULLING IT ALL TOGETHER IN IGOOGLE10/11/2012                   20
WORKSHOP: SOCIAL MEDIA LISTENING                                          VIEW& DOWNLOAD                                  ...
#7B: LEVERAGE LOCAL SITES 10/11/2012         22
10/11/2012   23
#6: STICK TO 3 PLATFORMS 10/11/2012        24
WHICH SOCIAL NETWORKS?       Focus time on Facebook and Twitter. Use Others to support efforts.10/11/2012                 ...
#5: NARROW IT DOWN TO 2 10/11/2012       26
BIT.LY        http://bit.ly10/11/2012      27
BIT.LY :: SHORTEN10/11/2012                 28
BIT.LY :: TRACK10/11/2012               29
SEESMIC        http://seesmic.com10/11/2012       30
SEESMIC :: MOBILE, DESKTOP, WEB10/11/2012                    31
SEESMIC :: BIT.LY INTEGRATION10/11/2012                     32
SEESMIC :: MANAGE EVERYTHING10/11/2012                  33
SEESMIC :: MANAGE FACEBOOK10/11/2012                  34
SEESMIC :: MANAGE TWITTER10/11/2012                   35
SEESMIC10/11/2012       36
SEESMIC :: EASILY ADD A LINK10/11/2012                     37
SEESMIC :: EASILY ADD A PICTURE10/11/2012                    38
SEESMIC :: EASILY SCHEDULE UPDATES10/11/2012                   39
#4: FOLLOW A 3 STEP PROCESS 10/11/2012        40
FOLLOW A 3 STEP PROCESS             Create     Shorten   Share10/11/2012                41
#3: MEASURE AND ANALYZE10/11/2012      42
SETUP                          http://gaconfig.com/google-analytics-url-builder/ • Campaign Landing Page >http://www.yourd...
RESULTS10/11/2012       44
RESULTS10/11/2012       45
#2: CREATE GREAT CONTENT 10/11/2012        46
PHOTOS10/11/2012      47
VIDEOS10/11/2012      48
QUESTIONS10/11/2012         49
MISSION10/11/2012       50
TIMELY10/11/2012      51
10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING       1. Keep Your Posts Short       2. Post Photos, Videos and Quotes      ...
#2B: INVOLVE OTHERS. IT’S “SOCIAL”. 10/11/2012          53
INVOLVE OTHERS… IT’S “SOCIAL”       •     Parents       •     Teachers       •     Kids       •     Events team       •   ...
10/11/2012   55
10/11/2012   56
#1: LIVE BY YOUR EDITORIAL CALENDAR 10/11/2012         57
10/11/2012   58
10/11/2012   59
JUST DO IT!10/11/2012    60
Questions?              www.npENGAGE.com10/11/2012    61
www.blackbaud.com/TechSavvySchools10/11/2012             62
Thank you!        Let’s keep the conversation going…                                www.npENGAGE.com             Social In...
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Top 10 Social Media Tactics for Schools

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Learn how to implement a social media strategy at your K-12 / Independent school The top social media for schools

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  • Section header
  • No matter what you’re using social media for …You can focus in on 3 core platforms …
  • 42% of the American population is on Facebook17 Million are on TwitterThere is no one-size-fits-all approach, but … if you are looking for simplicity/efficiency … Blog/website, facebook, twitter …Your Blog is your home base. It’s where you publish all your great content. Tell your story. Guide people when making appeals.Spend time building a strong community/network of supporters on Facebook (and Twitter).Use YouTube and Flicker for publish/share media that you share on your website and via social media.
  • No matter what you’re using social media for …You can simplify it down to 2 tools …
  • Free Online ToolAccess anywhere you have internetYour one stop shot for managing your social presence ..Monitoring, publishing, engaging
  • Access from anywhere in the world at any time you’d like
  • You can publish, comment and like all from this location
  • You can publish, respond, RT and interact all from this location- Follow lists- Monitor saved searches- Follow hashtags
  • Top 10 Social Media Tactics for Schools

    1. 1. TOP 10 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT10/11/2012 1
    2. 2. YOUR HOST FOR TODAY Frank Barry Rachel Welsh Director, Digital Marketing Director, Data Opps& Web Blackbaud Shipley School10/11/2012 2
    3. 3. SATE OF THE INDUSTRY: NONPROFIT SOCIAL MEDIA10/11/2012 3
    4. 4. FACEBOOK UP 30% DOWNLOAD THE REPORT TODAY TWITTER UP 81% www.NonprofitSocialNetworkSurvey.com 9 OUT OF 10 NONPROFITS ARE ON FACEBOOK Get the INFOGRAPHIC also … http://bit.ly/npsocial10/11/2012 4
    5. 5. STAFFING? STAFFING ON THE RISE 75% of nonprofit organizations have ¼ or less of an FTE. 75% OF NONPROFITS ALLOCATE ½ FTE10/11/2012 5
    6. 6. FUNDING GROWS BUT 43% OF NONPROFITS ALLOCATE $0 TO SOCIAL10/11/2012 6
    7. 7. FUNDRAISING STILL LACKINGNOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL10/11/2012 7
    8. 8. TOP 3 FACTORS FOR SUCCESS Strategy. Priority. Staffing. Strategy Prioritization Staffing10/11/2012 8
    9. 9. TOP 10 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT!10/11/2012 9
    10. 10. # 1 0 : C R E AT E P R O F E S S I O N A L A C C O U N T S#10: CREATE PROFESSIONAL ACCOUNTS 10/11/2012 10
    11. 11. 10/11/2012 11
    12. 12. 10/11/2012 12
    13. 13. 10/11/2012 13
    14. 14. #9: LEARN FROM THE BEST10/11/2012 14
    15. 15. RESOURCES • Hubspot: www.hubspot.com • Social Media Examiner: www.socialmediaexaminer.com • Inbound Zombie: www.johnhaydon.com • Mashsble: www.mashable.com • Social media today: www.socialmediatoday.com • npENGAGE: www.npENGAGE.com10/11/2012 15
    16. 16. #8: PAY ATTENTION TO YOUR COMPETITION 10/11/2012 16
    17. 17. 10/11/2012 17
    18. 18. #7: MONITOR THE SOCIAL WEB 10/11/2012 18
    19. 19. WHAT YOU SHOULD BE LISTENING FOR? • Organization Name • Events • Names of Key Staff • Keywords • Program Names • Local Content • Campaigns Names THE TOOLS YOU SHOULD BE USING • Search.twitter.com • BackTweets.com • SocialMention.com • Google Alerts • IceRocket.com • Social News Sites • BoardReader.com10/11/2012 19
    20. 20. PULLING IT ALL TOGETHER IN IGOOGLE10/11/2012 20
    21. 21. WORKSHOP: SOCIAL MEDIA LISTENING VIEW& DOWNLOAD Slideshare.net/ChadNorman10/11/2012 21
    22. 22. #7B: LEVERAGE LOCAL SITES 10/11/2012 22
    23. 23. 10/11/2012 23
    24. 24. #6: STICK TO 3 PLATFORMS 10/11/2012 24
    25. 25. WHICH SOCIAL NETWORKS? Focus time on Facebook and Twitter. Use Others to support efforts.10/11/2012 25
    26. 26. #5: NARROW IT DOWN TO 2 10/11/2012 26
    27. 27. BIT.LY http://bit.ly10/11/2012 27
    28. 28. BIT.LY :: SHORTEN10/11/2012 28
    29. 29. BIT.LY :: TRACK10/11/2012 29
    30. 30. SEESMIC http://seesmic.com10/11/2012 30
    31. 31. SEESMIC :: MOBILE, DESKTOP, WEB10/11/2012 31
    32. 32. SEESMIC :: BIT.LY INTEGRATION10/11/2012 32
    33. 33. SEESMIC :: MANAGE EVERYTHING10/11/2012 33
    34. 34. SEESMIC :: MANAGE FACEBOOK10/11/2012 34
    35. 35. SEESMIC :: MANAGE TWITTER10/11/2012 35
    36. 36. SEESMIC10/11/2012 36
    37. 37. SEESMIC :: EASILY ADD A LINK10/11/2012 37
    38. 38. SEESMIC :: EASILY ADD A PICTURE10/11/2012 38
    39. 39. SEESMIC :: EASILY SCHEDULE UPDATES10/11/2012 39
    40. 40. #4: FOLLOW A 3 STEP PROCESS 10/11/2012 40
    41. 41. FOLLOW A 3 STEP PROCESS Create Shorten Share10/11/2012 41
    42. 42. #3: MEASURE AND ANALYZE10/11/2012 42
    43. 43. SETUP http://gaconfig.com/google-analytics-url-builder/ • Campaign Landing Page >http://www.yourdomain.com/campaign • Email https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12- schoolsout&utm_content=Fundraising • Facebook https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Twitter https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Blog https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising • Website Home Page https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12- schoolsout&utm_content=Fundraising • Print Piece https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12- schoolsout&utm_content=Fundraising10/11/2012 43
    44. 44. RESULTS10/11/2012 44
    45. 45. RESULTS10/11/2012 45
    46. 46. #2: CREATE GREAT CONTENT 10/11/2012 46
    47. 47. PHOTOS10/11/2012 47
    48. 48. VIDEOS10/11/2012 48
    49. 49. QUESTIONS10/11/2012 49
    50. 50. MISSION10/11/2012 50
    51. 51. TIMELY10/11/2012 51
    52. 52. 10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING 1. Keep Your Posts Short 2. Post Photos, Videos and Quotes 3. Post Consistently 4. Ask for your Fans Opinions 5. Ask Questions (true/false, fill in the blank, yes/no, 6. Try Posting “Fill in the Blank” Posts 7. Give Fans Access to Exclusive Information 8. Reward your Fans with Deals and Perks 9. Be Timely 10.Localize your Posts if they are Relevant to a Specific Audience http://www.npengage.com/social-media/6-step-facebook-plan/10/11/2012 52
    53. 53. #2B: INVOLVE OTHERS. IT’S “SOCIAL”. 10/11/2012 53
    54. 54. INVOLVE OTHERS… IT’S “SOCIAL” • Parents • Teachers • Kids • Events team • etc10/11/2012 54
    55. 55. 10/11/2012 55
    56. 56. 10/11/2012 56
    57. 57. #1: LIVE BY YOUR EDITORIAL CALENDAR 10/11/2012 57
    58. 58. 10/11/2012 58
    59. 59. 10/11/2012 59
    60. 60. JUST DO IT!10/11/2012 60
    61. 61. Questions? www.npENGAGE.com10/11/2012 61
    62. 62. www.blackbaud.com/TechSavvySchools10/11/2012 62
    63. 63. Thank you! Let’s keep the conversation going… www.npENGAGE.com Social Influencers Whitepaper Social Network Benchmark bit.ly/npoSocialArchetype Report bit.ly/npsocial10/11/2012 63
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