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Tools and Techniques to Make Your Content More Interactive

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Learn more about the emerging tools, technologies and techniques being used on the social web to increase the interactivity and sharability of your content.

Learn more about the emerging tools, technologies and techniques being used on the social web to increase the interactivity and sharability of your content.

Published in: Technology, News & Politics

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  • 1. Tools and Techniques to Make Your Content More Interactive Frank Barry
  • 2. Me … Frank Barry Blackbaud Managing Consultant @ franswaa on Twitter
  • 3. Why?
  • 4. Why?
  • 5. Content is social just like us …
    • Content is … still KING
    • Web 1.0 is long gone
    • People are social and so is the web
    • Reviews, ratings and social proof all matter now
  • 6. The Blog Home base for social interaction and sharing
  • 7. Blog > http://www.netwitsthinktank.com
  • 8. DISQUS Blog commenting made simple
  • 9. DISQUS > http://www.disqus.com
  • 10. DISQUS > http://www.disqus.com
  • 11. DISQUS > http:// www.disqus.com
  • 12. DISQUS > http:// www.disqus.com
  • 13. FeedBurner RSS and Email subscription
  • 14. Feedburner > http://feedburner.google.com
  • 15. Feedburner > http://feedburner.google.com
  • 16. Feedburner > http://feedburner.google.com
  • 17.
    • RSS and eMail subscription
    • Stats on subscribers
    • Stats on engagement
    Feedburner > http://feedburner.google.com
  • 18. Bit.ly URL shortening is all the rage, but let’s look past that
  • 19. Bit.ly > http:// bit.ly
  • 20. Bit.ly > http://bit.ly
  • 21. Bit.ly > http:// bit.ly
    • Short URL is key for services like Twitter, Facebook, etc…
  • 22. Twitter The tool we can’t live without in 2010
  • 23. Twitter / Tweetmeme > http://www.tweetmeme.com
  • 24. Twitter / Tweetmeme > http:// www.tweetmeme.com
  • 25. AddThis Quickly give your content legs
  • 26. AddThis > http://www.addthis.com
  • 27. AddThis > http://www.addthis.com
  • 28. AddThis > http://www.addthis.com
  • 29. AddThis > http://www.addthis.com
  • 30. PostRank Your contents social proof
  • 31. PostRank > http://www.postrank.com
  • 32.
    • Let’s people quickly see popular posts – “social proof”
    • Analytics package gives you great engagement stats
    • Google analytics tied in
    PostRank > http://www.postrank.com
  • 33. PostRank > http://www.postrank.com
  • 34. PostRank > http://www.postrank.com
  • 35. PostRank > http://www.postrank.com
    • Social community built around it all
  • 36. Lijit Google search for your site with a social spin
  • 37. Lijit > http://www.lijit.com
  • 38. Lijit > http://www.lijit.com
  • 39.
    • Stats on your searches as well as things like pageviews, location and Google search terms
    Lijit > http://www.lijit.com
  • 40. Lijit > http://www.lijit.com
    • Build your own social search engine
    • Include multiple sites from around the web
    • Include all your social media outposts
    • Include content from other Lijit users
  • 41. Google Analytics These stats still matter, but check this out!
  • 42. Google Analytics > http://www.google.com/analytics
    • All the normal stuff … and
    • Firefox plugin for that will give you Social Media Metrics
  • 43. Wrap Up
    • Leverage word of mouth online
    • Social proof is your friend
    • Put your supporters networks to work for you
  • 44. Questions @ franswaa on Twitter