Tools and Techniques to Make Your Content More Interactive Frank Barry
Me … Frank Barry Blackbaud Managing Consultant @ franswaa  on Twitter
Why?
Why?
Content is social just like us … <ul><li>Content is … still KING </li></ul><ul><li>Web 1.0 is long gone </li></ul><ul><li>...
The Blog  Home base for social interaction and sharing
Blog  >  http://www.netwitsthinktank.com
DISQUS  Blog commenting made simple
DISQUS  >  http://www.disqus.com
DISQUS  >  http://www.disqus.com
DISQUS  >  http:// www.disqus.com
DISQUS  >  http:// www.disqus.com
FeedBurner  RSS and Email subscription
Feedburner  >  http://feedburner.google.com
Feedburner  >  http://feedburner.google.com
Feedburner  >  http://feedburner.google.com
<ul><li>RSS and eMail subscription </li></ul><ul><li>Stats on subscribers </li></ul><ul><li>Stats on engagement </li></ul>...
Bit.ly  URL shortening is all the rage, but let’s look past that
Bit.ly  >  http:// bit.ly
Bit.ly  >  http://bit.ly
Bit.ly  >  http:// bit.ly <ul><li>Short URL is key for services like Twitter, Facebook, etc… </li></ul>
Twitter  The tool we can’t live without in 2010
Twitter / Tweetmeme  >  http://www.tweetmeme.com
Twitter / Tweetmeme  >  http:// www.tweetmeme.com
AddThis  Quickly give your content legs
AddThis  >  http://www.addthis.com
AddThis  >  http://www.addthis.com
AddThis  >  http://www.addthis.com
AddThis  >  http://www.addthis.com
PostRank  Your contents social proof
PostRank  >  http://www.postrank.com
<ul><li>Let’s people quickly see popular posts – “social proof” </li></ul><ul><li>Analytics package gives you great engage...
PostRank  >  http://www.postrank.com
PostRank  >  http://www.postrank.com
PostRank  >  http://www.postrank.com   <ul><li>Social community built around it all </li></ul>
Lijit Google search for your site with a social spin
Lijit  >  http://www.lijit.com
Lijit  >  http://www.lijit.com
<ul><li>Stats on your searches as well as things like pageviews, location and Google search terms </li></ul>Lijit  >  http...
Lijit  >  http://www.lijit.com   <ul><li>Build your own social search engine </li></ul><ul><li>Include multiple sites from...
Google Analytics  These stats still matter, but check this out!
Google Analytics  >  http://www.google.com/analytics   <ul><li>All the normal stuff … and </li></ul><ul><li>Firefox plugin...
Wrap Up <ul><li>Leverage word of mouth online </li></ul><ul><li>Social proof is your friend </li></ul><ul><li>Put your sup...
Questions @ franswaa  on Twitter
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Tools and Techniques to Make Your Content More Interactive

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Learn more about the emerging tools, technologies and techniques being used on the social web to increase the interactivity and sharability of your content.

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Tools and Techniques to Make Your Content More Interactive

  1. 1. Tools and Techniques to Make Your Content More Interactive Frank Barry
  2. 2. Me … Frank Barry Blackbaud Managing Consultant @ franswaa on Twitter
  3. 3. Why?
  4. 4. Why?
  5. 5. Content is social just like us … <ul><li>Content is … still KING </li></ul><ul><li>Web 1.0 is long gone </li></ul><ul><li>People are social and so is the web </li></ul><ul><li>Reviews, ratings and social proof all matter now </li></ul>
  6. 6. The Blog Home base for social interaction and sharing
  7. 7. Blog > http://www.netwitsthinktank.com
  8. 8. DISQUS Blog commenting made simple
  9. 9. DISQUS > http://www.disqus.com
  10. 10. DISQUS > http://www.disqus.com
  11. 11. DISQUS > http:// www.disqus.com
  12. 12. DISQUS > http:// www.disqus.com
  13. 13. FeedBurner RSS and Email subscription
  14. 14. Feedburner > http://feedburner.google.com
  15. 15. Feedburner > http://feedburner.google.com
  16. 16. Feedburner > http://feedburner.google.com
  17. 17. <ul><li>RSS and eMail subscription </li></ul><ul><li>Stats on subscribers </li></ul><ul><li>Stats on engagement </li></ul>Feedburner > http://feedburner.google.com
  18. 18. Bit.ly URL shortening is all the rage, but let’s look past that
  19. 19. Bit.ly > http:// bit.ly
  20. 20. Bit.ly > http://bit.ly
  21. 21. Bit.ly > http:// bit.ly <ul><li>Short URL is key for services like Twitter, Facebook, etc… </li></ul>
  22. 22. Twitter The tool we can’t live without in 2010
  23. 23. Twitter / Tweetmeme > http://www.tweetmeme.com
  24. 24. Twitter / Tweetmeme > http:// www.tweetmeme.com
  25. 25. AddThis Quickly give your content legs
  26. 26. AddThis > http://www.addthis.com
  27. 27. AddThis > http://www.addthis.com
  28. 28. AddThis > http://www.addthis.com
  29. 29. AddThis > http://www.addthis.com
  30. 30. PostRank Your contents social proof
  31. 31. PostRank > http://www.postrank.com
  32. 32. <ul><li>Let’s people quickly see popular posts – “social proof” </li></ul><ul><li>Analytics package gives you great engagement stats </li></ul><ul><li>Google analytics tied in </li></ul>PostRank > http://www.postrank.com
  33. 33. PostRank > http://www.postrank.com
  34. 34. PostRank > http://www.postrank.com
  35. 35. PostRank > http://www.postrank.com <ul><li>Social community built around it all </li></ul>
  36. 36. Lijit Google search for your site with a social spin
  37. 37. Lijit > http://www.lijit.com
  38. 38. Lijit > http://www.lijit.com
  39. 39. <ul><li>Stats on your searches as well as things like pageviews, location and Google search terms </li></ul>Lijit > http://www.lijit.com
  40. 40. Lijit > http://www.lijit.com <ul><li>Build your own social search engine </li></ul><ul><li>Include multiple sites from around the web </li></ul><ul><li>Include all your social media outposts </li></ul><ul><li>Include content from other Lijit users </li></ul>
  41. 41. Google Analytics These stats still matter, but check this out!
  42. 42. Google Analytics > http://www.google.com/analytics <ul><li>All the normal stuff … and </li></ul><ul><li>Firefox plugin for that will give you Social Media Metrics </li></ul>
  43. 43. Wrap Up <ul><li>Leverage word of mouth online </li></ul><ul><li>Social proof is your friend </li></ul><ul><li>Put your supporters networks to work for you </li></ul>
  44. 44. Questions @ franswaa on Twitter
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