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The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
 

The State of Online Engagement - Online Fundraising and Marketing for Nonprofits

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The State of Online Engagement explores media and giving habits of four different generations while also shedding light on how technology and communications are evolving. Gain valuable insights into ...

The State of Online Engagement explores media and giving habits of four different generations while also shedding light on how technology and communications are evolving. Gain valuable insights into connecting with your nonprofit supporters and engaging with them in meaningful ways that drive action.

by franswaa | Blackbaud

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    The State of Online Engagement - Online Fundraising and Marketing for Nonprofits The State of Online Engagement - Online Fundraising and Marketing for Nonprofits Presentation Transcript

    • The  State  of  Online  Engagement   Social,  mobile,  email  and  online  giving     h#p://www.blackbaud.com/nextgen  
    •  Gen  Y  and  Gen  X  are  the  Future  
    •    Not  Big  Givers  (31%)  
    •  Growth  Opportunity  
    • h#p://www.npengage.com/online-­‐fundraising/nonprofit-­‐online-­‐markeBng-­‐benchmarks/    
    •  World  Wide  Web   47%  /  40%  gave  through  the  world  wide  web.  
    • But  you’ve  got  to  get  people  there…   •  Search  Engine  OpBmizaBon   •  Social  sharing  (G+,  Authorship,  etc)   •  Google  Adwords  ($10k  grant)   •  RetargeBng  (*Facebook)   •  And  much  more  (social  ads,  display,  etc)    
    • Email  SCll  King   h#p://markeBngland.com/wp-­‐content/ml-­‐loads/2012/01/infographic_abs_final.png  
    • h#ps://www.blackbaud.com/nonprofit-­‐resources/onlinemarkeBngstudy    
    •  The  Welcome  Series  …  
    • 55%  of  Gen  Y  follow  chariBes  on  social  media;  with  29%  saying   that  social  media  is  an  extremely  important  way  to  stay  in  touch.        Socially  Connected  
    •  Mobile,  mobile,  mobile…   98%  /  86%  use  a  mobile  as  their  only  phone  and  62%  /  47%  would  give   a  donaBon  to  a  nonprofit  on  a  mobile  device.  
    •  Recurring  Giving   21%  of  Boomers  give  monthly.  
    •  Fundraising  on  behalf  of…   43%  /  46%  have  fundraised  on  behalf  of  a  nonprofit.  
    •  Results  MaJer  …  
    •   h#p://www.blackbaud.com/nextgen   h#p://www.blackbaud.com/nextgengraphic