The	
  State	
  of	
  Online	
  Engagement	
  
Social,	
  mobile,	
  email	
  and	
  online	
  giving	
  
	
  
h#p://www.b...
 Gen	
  Y	
  and	
  Gen	
  X	
  are	
  the	
  Future	
  
 	
  Not	
  Big	
  Givers	
  (31%)	
  
 Growth	
  Opportunity	
  
h#p://www.npengage.com/online-­‐fundraising/nonprofit-­‐online-­‐markeBng-­‐benchmarks/	
  	
  
 World	
  Wide	
  Web	
  
47%	
  /	
  40%	
  gave	
  through	
  the	
  world	
  wide	
  web.	
  
But	
  you’ve	
  got	
  to	
  get	
  people	
  there…	
  
•  Search	
  Engine	
  OpBmizaBon	
  
•  Social	
  sharing	
  (G...
Email	
  SCll	
  King	
  
h#p://markeBngland.com/wp-­‐content/ml-­‐loads/2012/01/infographic_abs_final.png	
  
h#ps://www.blackbaud.com/nonprofit-­‐resources/onlinemarkeBngstudy	
  	
  
 The	
  Welcome	
  Series	
  …	
  
55%	
  of	
  Gen	
  Y	
  follow	
  chariBes	
  on	
  social	
  media;	
  with	
  29%	
  saying	
  
that	
  social	
  media...
 Mobile,	
  mobile,	
  mobile…	
  
98%	
  /	
  86%	
  use	
  a	
  mobile	
  as	
  their	
  only	
  phone	
  and	
  62%	
  ...
 Recurring	
  Giving	
  
21%	
  of	
  Boomers	
  give	
  monthly.	
  
 Fundraising	
  on	
  behalf	
  of…	
  
43%	
  /	
  46%	
  have	
  fundraised	
  on	
  behalf	
  of	
  a	
  nonprofit.	
  
 Results	
  MaJer	
  …	
  
 
h#p://www.blackbaud.com/nextgen	
  
h#p://www.blackbaud.com/nextgengraphic	
  	
  
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
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The State of Online Engagement - Online Fundraising and Marketing for Nonprofits

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The State of Online Engagement explores media and giving habits of four different generations while also shedding light on how technology and communications are evolving. Gain valuable insights into connecting with your nonprofit supporters and engaging with them in meaningful ways that drive action.

by franswaa | Blackbaud

Published in: Technology, Business
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The State of Online Engagement - Online Fundraising and Marketing for Nonprofits

  1. 1. The  State  of  Online  Engagement   Social,  mobile,  email  and  online  giving     h#p://www.blackbaud.com/nextgen  
  2. 2.  Gen  Y  and  Gen  X  are  the  Future  
  3. 3.    Not  Big  Givers  (31%)  
  4. 4.  Growth  Opportunity  
  5. 5. h#p://www.npengage.com/online-­‐fundraising/nonprofit-­‐online-­‐markeBng-­‐benchmarks/    
  6. 6.  World  Wide  Web   47%  /  40%  gave  through  the  world  wide  web.  
  7. 7. But  you’ve  got  to  get  people  there…   •  Search  Engine  OpBmizaBon   •  Social  sharing  (G+,  Authorship,  etc)   •  Google  Adwords  ($10k  grant)   •  RetargeBng  (*Facebook)   •  And  much  more  (social  ads,  display,  etc)    
  8. 8. Email  SCll  King   h#p://markeBngland.com/wp-­‐content/ml-­‐loads/2012/01/infographic_abs_final.png  
  9. 9. h#ps://www.blackbaud.com/nonprofit-­‐resources/onlinemarkeBngstudy    
  10. 10.  The  Welcome  Series  …  
  11. 11. 55%  of  Gen  Y  follow  chariBes  on  social  media;  with  29%  saying   that  social  media  is  an  extremely  important  way  to  stay  in  touch.        Socially  Connected  
  12. 12.  Mobile,  mobile,  mobile…   98%  /  86%  use  a  mobile  as  their  only  phone  and  62%  /  47%  would  give   a  donaBon  to  a  nonprofit  on  a  mobile  device.  
  13. 13.  Recurring  Giving   21%  of  Boomers  give  monthly.  
  14. 14.  Fundraising  on  behalf  of…   43%  /  46%  have  fundraised  on  behalf  of  a  nonprofit.  
  15. 15.  Results  MaJer  …  
  16. 16.   h#p://www.blackbaud.com/nextgen   h#p://www.blackbaud.com/nextgengraphic    
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