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Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Facebook
 

Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Facebook

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Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Facebook. If you're looking to connect with your Schools Alumni on Facebook then you've found the right resources. Learn ...

Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Facebook. If you're looking to connect with your Schools Alumni on Facebook then you've found the right resources. Learn tactics that will help youget more likes, increase Facebook EdgeRank and create posts that go "viral".

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Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Facebook Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Facebook Presentation Transcript

  • CONNECT WITH ALUMNI ON FACEBOOK T What one social media question would you like answered today? Let us know here: http://bit.ly/schoolsOut7/10/2012 1
  • YOUR HOST FOR TODAY Frank Barry Internet Strategy,Blackbaud @franswaa #BBSOCIAL7/10/2012 2
  • SATE OF THE INDUSTRY: NONPROFIT SOCIAL MEDIA7/10/2012 3
  • FACEBOOK UP 30% DOWNLOAD THE REPORT TODAY TWITTER UP 81% www.NonprofitSocialNetworkSurvey.com 9 OUT OF 10 NONPROFITS ARE ON FACEBOOK Get the INFOGRAPHIC also … http://bit.ly/npsocial7/10/2012 4
  • STAFFING? STAFFING ON THE RISE 75% of nonprofit organizations have ¼ or less of an FTE. 75% OF NONPROFITS ALLOCATE ½ FTE7/10/2012 5
  • FUNDING GROWS BUT 43% OF NONPROFITS ALLOCATE $0 TO SOCIAL7/10/2012 6
  • TOP 3 FACTORS FOR SUCCESS Strategy. Priority. Staffing. Strategy Prioritization Staffing7/10/2012 7
  • USING FACEBOOK TO CONNECT WITH ALUMNI7/10/2012 8
  • GET “LIKES” FROM STUDENTS& FAMILIES Before you can engage alumni on Facebook you’ve got to build a relationship with them. The best time to do this is while they are a student.7/10/2012 9
  • INCENTIVES 1. Free exclusive video that can only be viewed if you like us. • Teachers doing something silly/funny/fun. • Past students sharing their stories. • Virtual campus tour. 2. Run a competition. Everyone likes a competition. • If you like the page you’ll be entered to win _____ !!! 3. Provide enticing high resolution photos. • Class photos. • Teacher photos (meet the faculty). 4. Offer “Special” including discounts to Facebook fans. • Get 10% off your books. • Get early registration for a semester. Advertise what your doing from the first time you interact with a prospective student all the way through their graduation.7/10/2012 10
  • BUILD YOUR EdgeRank Make sure your Facebook fans see you post and engage with you on a regular basis. If you don’t, the chances of you effectively reaching them once they’ve graduated is far less.7/10/2012 11
  • A FEW FACTS ABOUTEDGERANK • Most posts reach roughly 17% of your fans. • Post typically lives for about 3 hours..7/10/2012 12
  • BUILDING EDGERANK RELIES ON 3 THINGS • Increasing Affinity - Actions such as Commenting, Liking, Sharing, Clicking, and Viewing will increase a fan’s Affinity with your school. Focusing on increasing the number of interactions fans have with you. • Building Weight – Comments have a higher value than a Like. Likes have a higher value than a view. Focus on getting fans to take higher value actions. – Content type: Videos > Photos > Status Updates >Links – Engagement type: Shares > Comments > Likes >Clicks > Views • Optimize for Time Decay – The older the post the less valuable it is. Keep your schools page fresh with interesting new content, but don’t over do it. http://edgerankchecker.com | http://pagelever.com7/10/2012 13
  • WHEN SHOULD I POST? Fan engagement is 8% greater on Wednesday’s Research by: http://www.buddymedia.com/7/10/2012 14
  • HOW OFTEN SHOULD I POST? Posting 1-2 times per day produces 40% higher engagement. Research by: http://www.buddymedia.com/7/10/2012 15
  • HOW LONG SHOULD MY POSTS BE? Posts with80 characters or less receive 66% higher engagement. Research by: http://www.buddymedia.com/7/10/2012 16
  • WHAT TYPES OF POSTS PERFORM BEST?[VIDS]7/10/2012 17
  • WHAT TYPES OF POSTS PERFORM BEST? [PICS]7/10/2012 18
  • WHAT TYPES OF POSTS PERFORM BEST? [QUESTIONS] • Fill in the blank (I graduated from ___ in ___) • Yes or no (Have you ever taken English with Mrs. Smith: Yes or No) • True of false (True of False: I secretly love Chemistry) • Questions about where alumni have gone? - Where are you working now? - What College are you attending?7/10/2012 19
  • WHAT TYPES OF POSTS PERFORM BEST? [ASKS] • Like this if you… • Comment if you… • Give us your suggestion/opinion on… • Tell us how much you loved the… Pro Tip: Use the status tagging feature as much as possible.7/10/2012 20
  • WHAT TYPES OF POSTS PERFORM BEST?[MISSION]7/10/2012 21
  • WHAT TYPES OF POSTS PERFORM BEST?[TIMELY]7/10/2012 22
  • CREATE VIRAL STATUS UPDATES Everyone wants to “go viral”, but it’s a very difficult thing to do.7/10/2012 23
  • CLASS PHOTOS / TAGGING Pro Tip: Tag every person in the photo.7/10/2012 24
  • MEMES A meme is an idea or behavior that spreads through a culture by imitation. Internet memes follow this principle, humorous images are copied and re-captioned, concisely describing or satirizing the activity of an individual or group. http://mashable.com/2012/02/17/college-memes-humor/7/10/2012 25
  • MEMES http://mashable.com/2012/02/17/college-memes-humor/7/10/2012 26
  • MEMES http://mashable.com/2012/02/17/college-memes-humor/7/10/2012 27
  • FOCUS ON USER GENERATED CONTENT Facebook is a great way for students and alumni to stay connected. Do everything you can to foster those connections on your fan page.7/10/2012 28
  • GET YOUR STUDENTS, ALUMI AND FAMILIES SHARING • Pictures (the key is to have them tag friends/family): - Of them selves in their school apparel. - With classmates. - Interesting/unique/famous spots on campus (with them in it). - Working on projects. - On class trips. • Videos: - From graduation. - Sharing what they loved about going to school at your institution. • Polls: - Ask poll questions using the poll features. - Gather the results and share with the group. Pro Tip: Make sure to respond, engage, and treat those interactions as if someone approaching you on campus.7/10/2012 29
  • LEVERAGE EVENTS Class reunions, local meetups, networking events and more are all opportunities for you to engage your students, families and alumni.7/10/2012 30
  • REUNIONS, LOCAL MEETUPS, NETWORKING, ETC… • Engage current fans (students/alum) • Spread through the network • Provide updates • Share photo’s, videos, stories, etc ** all this activity shows up in fans timelines improving edgerank.7/10/2012 31
  • 10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING 1. Keep Your Posts Short 2. Post Photos, Videos and Quotes 3. Post Consistently 4. Ask for your Fans Opinions 5. Ask Questions (true/false, fill in the blank, yes/no, 6. Try Posting “Fill in the Blank” Posts 7. Give Fans Access to Exclusive Information 8. Reward your Fans with Deals and Perks 9. Be Timely 10.Localize your Posts if they are Relevant to a Specific Audience7/10/2012 32
  • WE’VE GOT MORE SOCIAL GOODNESS FOR YOU!7/10/2012 33
  • Thank you! Let’s keep the conversation going… frank.barry@blackbaud.com twitter.com/franswaa Social Influencers Whitepaper Social Network Benchmark bit.ly/npoSocialArchetype Report bit.ly/npsocial7/10/2012 34
  • Questions? NetWitsThinkTank.com | Blackbaud.com/k127/10/2012 35