Nonprofits + Internet = People Inspiring People


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Nonprofits + Internet = People Inspiring People

  1. 1. 6/4/2013 Footer 1NONPROFITS +INTERNET = PEOPLEINSPIRING PEOPLE!Practical ways to connect with supporters, activatedonors, and raise money Use #npEXPERTS …
  2. 2. 6/4/2013 Ted Hart | 2Ted is considered one of the foremostexperts in both online and traditionalfundraising around the world. He is soughtafter internationally as an inspirational andpractical speaker and consultant.• CEO at Charities Aid Foundation of America• &• Founder and CEO at• Radio Host- Nonprofit Coach@tedhart | @cafamerica HART, ACFRE
  3. 3. ©2013 Ted Hart @tedhartYour Seven Year Plan?• By 2020 -- 40% of current industrializedpopulations will come of age notknowing a time without social networksor mobile/text communications/ giving. Intuit 2020 Report
  4. 4. …nottechnologyConcentrating onthe needs, wants,and satisfaction ofyour donors.It’s All About Relationships©2013 Ted Hart @tedhart
  5. 5. ePhilanthropy – The use of the Internet and digitaltechnology in support of philanthropic efforts.Social Networking/ Web 2.0 Sites –Interactive sites where both the site owner and the site visitorscreate the content.People to People (P2P) Fundraising– Fundraising that is inspired by charities but is initiated oruntaken by people connecting with their family, friends andcolleagues to raise money for the causes they support.©2013 Ted Hart @tedhart
  6. 6. Fundraising©2013 Ted Hart @tedhart
  7. 7. StartInspiringAction©2013 Ted Hart @tedhart
  8. 8. The greater universe ofpotential lies in thevast number ofsupporters who can beinspired and referredby current donors. – Ted Hart©2013 Ted Hart @tedhart
  9. 9. ©2013 Ted Hart @tedhart1. Well Designed Website2. Guidestar Strategy3. LinkedIn Strategy4. Twitter Strategy5. Facebook Strategy6. YouTube/Google/ Mobile================INTEGRATION 9Six Pillars For Online Success
  10. 10. DirectInfluencing+ + +=+10©2013 Ted Hart @tedhart
  11. 11. Cygnus Donor Surveyfinds a definitive shift to onlinegiving and electroniccommunication, even amongdonors over the age of 65All Ages Giving Online"Online giving has surpassedthe tipping point”Penelope Burk www.cygresearch.comListen to Free Podcasts at : Ages Give Online©2013 Ted Hart @tedhart
  12. 12. •Integration•Balance•Success•10-15% of budget•10-15% of timeInvesting Time and Money©2013 Ted Hart @tedhart
  13. 13. •Social Media’s Share of OnlineBudget(sample)See GoogleGrants asAlternativeYour CharityMay QualifyAllocating Your Budget©2013 Ted Hart @tedhart
  14. 14. NonprofitWorldof GoogleNonprofit programs & benefitsExclusive nonprofit products, which include:Google Grants: Free AdWords advertising to promote yourwebsite on Google through keyword targeting.YouTube for Nonprofits: Premium branding capabilities onYouTube channels, increased uploading capacity, the abilityto select custom thumbnail images, and Call-to-actionoverlay on your videos.Google Earth Outreach Grants: Free licensing for GoogleEarth Pro, Google SketchUp Pro and Maps API Premier.Google Apps for Nonprofits: Free version of Google Appsfor Nonprofits with fewer than 3,000 users, or a 40%discount ($30/user/year) on Google Apps for Business fororganizations which have over 3,000 users.Nonprofits Also Receive :Monthly Google for Nonprofits newsletterAccess to Google for Nonprofits onlineresourcesSpecial offers and eventsAccess to online training material targetedtowards nonprofits©2013 Ted Hart @tedhart
  15. 15. ©2013 Ted Hart @tedhartA GuidestarStrategy Is MoreImportant todaythan is a FacebookStrategy to thefundraising successof your organization.What is Guidestar?
  16. 16. ©2013 Ted Hart @tedhartProvide required information required you will receiveGuideStar Premium free for one year (a $1,500 value). You willcontinue to receive this benefit at free as long as you updateannually. In addition, the GuideStar Exchange seal (seen to theleft) is displayed on all Exchange members report pages.Requirements below:
  17. 17. SummaryMissions &ProgramsGoals &ResultsFinancialsLeadersNeeds &OpportunitiesNewsletterReleasesFull ReportComplete The Templates©2013 Ted Hart @tedhart
  18. 18. Less than 10% ofnonprofits have completedthe full reportGuidestar Powers:•Fidelity Charitable Gift Fund•Philotic, Inc. (Facebook)•Schwab Charitable Gift Fund•T. Rowe Price Fund for Giving•NetworkforGood•JustGive•Dozens of givingsitesYour Guidestar Report©2013 Ted Hart @tedhart
  19. 19. 1. Create Your Own Profile2. “Claim” Your Company Page Get All Your Colleagues to Link to Your Company Page4. Make recommendations5. Post Updates often6. Monitor Links trending via Be Active In Groups8. Use LinkedIn to Enhance Major Gift Research©2013 Ted Hart @tedhart
  20. 20. ©2013 Ted Hart @tedhartorganizationExistingSupportersPeersPeersPeersPeersPeersPeersWhere FundraisingandSocial NetworkingMeetIts All About People to People
  21. 21. The Aunt MableEffect©2013 Ted Hart @tedhart
  22. 22. Merci à Bryan Miller15-16% of onlinenonprofit socialmedia contacts are“mass influencers”,they leverage 80%of nonprofitcontacts in socialmedia-cygnus donor researchMass Influencers = Aunt Mables©2013 Ted Hart @tedhart
  23. 23. Offer special promotions, thank her for herinfluence, and reward her for loyalty, she will bemotivated to share early and share often.1. Help her be an “inside source” for information2. Mine the blogs and forums: To find and activatethe people who are truly passionate about yourorganization, related services, or sector,you’ve got to carefully monitor the blogosphere,message boards, and forums.3. Interact Face to Face with “Aunt Mabels”Get Your Aunt Mable Cooking©2013 Ted Hart @tedhart
  24. 24. •Executives Guide To Twitter:•5 Essential Tips for Promoting Your Charity Using Social Media•Social Media Marketing Free e-Book and Free Guides©2013 Ted Hart @tedhart
  25. 25. 25THANK YOU!Ted Hart, ACFRECEOCharities Aid Foundation of Americav 703-549-8931Facebook: tedhartusaEmail: tedhart@cafamerica.orgTwitter: @tedhart
  26. 26. 6/4/2013 Ted Hart | 26NPEXPERTS > DOWNLOAD THE FREE EBOOKConnect with supporters, activate donors,and raise money online.Nonprofit experts share their extensiveknowledge and expertise in:- Online marketing and fundraising- Email communication- Social media- Mobile engagementDownload the npEXPERTS eBook andregister for free webinars
  27. 27. 6/4/2013 Ted Hart | 27Luminate™ Online helps you understand your online supporters and improveonline fundraising performance. Youll have everything you need to acquire moreconstituents, build online fundraising campaigns and nurture sustainable donorrelationships.