Nonprofit Fundraising Tips by Marc Pitman
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Nonprofit Fundraising Tips by Marc Pitman

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npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each......

npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live. Join us for as many live webinars as you have time to attend. We promise that you will not be disappointed!

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  • 1. DONORS DON’T LIVE IN ONE PLACE SO WHY DO YOUR COMMUNICATIONS? Practical ways to connect with supporters, activate donors, and raise money online. www.bit.ly/npEXPERTS4/15/2013 Footer 1
  • 2. ASK MARC ONE QUESTION! Head over to Facebook and ask your question in the comments. We’ll make sure Marc answers on today’s webinar. http://bit.ly/BB-MarcPitman4/15/2013 Footer 2
  • 3. MARC A. PITMAN, CFCC Marc A. Pitman is the author of Ask Without Fear!® & founder of FundraisingCoach.com and the weekly email service “Fundraising Kick.” Marc’s expertise and enthusiasm engages audiences around the world and has caught the attention of media organizations as diverse as Al Jazeera and Fox News. www.FundraisingCoach.com4/15/2013 Marc A. Pitman www.FundraisingCoach.com 3
  • 4. DIGITAL COMMUNICATIONS: PROMISE & PERIL – TWO STORIES FROM 2000 1. $100,000 by email in 7 weeks • Email mimicked snail mail • Finishing $7 million campaign • Efficient and effective4/15/2013 Marc A. Pitman www.FundraisingCoach.com 4
  • 5. DIGITAL COMMUNICATIONS: PROMISE & PERIL – TWO STORIES FROM 2000 1. $100,000 by email in 7 weeks • Email mimicked snail mail • Finishing $7 million campaign • Efficient and effective 2. Final nail in the coffin of a 60+ year old national organization • Trying to be economical (and sell it as ―green‖) • But people didn’t pay online—we’d trained them to respond to invoicing in the mail!4/15/2013 Marc A. Pitman www.FundraisingCoach.com 5
  • 6. BUILD YOUR EMAIL LIST BEFORE YOU NEED IT 1. Keep it simple • Less is more • Name & email • But experiment with this4/15/2013 Marc A. Pitman www.FundraisingCoach.com 6
  • 7. BUILD YOUR EMAIL LIST BEFORE YOU NEED IT 1. Keep it simple • Less is more • Name & email • But experiment with this 2. “Ethical Bribe” • Must be something of value TO THEM, not something of value to you • Digital (ie. PDF) easiest • Physical allows you to collect address information4/15/2013 Marc A. Pitman www.FundraisingCoach.com 7
  • 8. USE APPS LIKE CONNECTED HQ 1. Pull contacts out of silos • A DIY way to round out your donor database information 2. ConnectedHQ.com • Now owned by LinkedIn, still free • Let’s you see who you email and is on LinkedIn • Daily agenda with recent social media posts, job changes, etc4/15/2013 Marc A. Pitman www.FundraisingCoach.com 8
  • 9. USE APPS LIKE CONNECTED HQ 1. Pull contacts out of silos • A DIY way to round out your donor database information 2. ConnectedHQ.com • Now owned by LinkedIn, still free • Let’s you see who you email and is on LinkedIn • Daily agenda with recent social media posts, job changes, etc 3. Scubly.com • ―Scrubs‖ your contacts • Does cost for more than 250 contacts4/15/2013 Marc A. Pitman www.FundraisingCoach.com 9
  • 10. DIRECT MAIL YOUR ONLINE DONORS 1. Clearly state your donation link for donors • More and more credit card gifts are given online, not by writing out numbers4/15/2013 Marc A. Pitman www.FundraisingCoach.com 10
  • 11. DIRECT MAIL YOUR ONLINE DONORS 1. Clearly state your donation link for donors • More and more credit card gifts are given online, not by writing out numbers 2. Make URL “clean” • www.yournonprofit.com/donate/ is much better than https://www.egsnetwork.com/gift/gift.ph p?giftid=D860CB27-BE6A-4EE3- AB44-F066C0C979144/15/2013 Marc A. Pitman www.FundraisingCoach.com 11
  • 12. DIRECT MAIL YOUR ONLINE DONORS 1. Clearly state your donation link for donors • More and more credit card gifts are given online, not by writing out numbers 2. Make URL “clean” • www.yournonprofit.com/donate/ is much better than https://www.egsnetwork.com/gift/gift.ph p?giftid=D860CB27-BE6A-4EE3- http://fundraisingcoach.com/201 AB44-F066C0C97914 2/09/25/want-to-drive-online- giving-send-a-letter/ 3. Keep credit card form 1 to 2 clicks away • Best if page has credit card information4/15/2013 Marc A. Pitman www.FundraisingCoach.com 12
  • 13. TRY USING HASHTAGS 1. Hashtags organize posts • Mostly on Twitter but Google+ too • Possibly still on Facebook4/15/2013 Marc A. Pitman www.FundraisingCoach.com 13
  • 14. TRY USING HASHTAGS 1. Hashtags organize posts • Mostly on Twitter but Google+ too • Possibly still on Facebook 2. Hashtags add humor • Rich Brooks, Flyte New Media called hashtags ―the rimshot‖ of tweets • #whatever #wheresthecoffee4/15/2013 Marc A. Pitman www.FundraisingCoach.com 14
  • 15. TRY USING HASHTAGS 1. Twestival • Raised over $1.75 million in four years • Global hashtag & local event hashtags • http://www.twestival.com/4/15/2013 Marc A. Pitman www.FundraisingCoach.com 15
  • 16. TRY USING HASHTAGS 1. Twestival • Raised over $1.75 million in four years • Global hashtag & local event hashtags • http://www.twestival.com/ 2. EpicChange • #tweetsgiving – over $100,000 • $30,000 around Mother’s Day in 2011 • Even #loveapocalypse on 12.21.12 • http://epicchange.org/4/15/2013 Marc A. Pitman www.FundraisingCoach.com 16
  • 17. YOUR DONORS DON’T LIVE ONLINE: WHY DO YOUR NONPROFIT’S COMMUNICATIONS? In summary: • Build e-mail list • Use apps to fill out database • Send direct mail to online donors • Experiment with hashtags Special offer for npEXPERT webinar attendees • Free copy of my e-mail solicitation guide • Free chapter from my Google+ for Nonprofits • Free sign up for my bi-weekly “Ask Without Fear!” email newsletter Download the bonuses at the super secret npEXPERT page www.FundRaisingCoach.com/npEXPERTS4/15/2013 Marc A. Pitman www.FundraisingCoach.com 17
  • 18. NPEXPERTS > DOWNLOAD THE FREE EBOOK Connect with supporters, activate donors, and raise money online. Nonprofit experts share their extensive knowledge and expertise in: - Online marketing and fundraising - Email communication - Social media - Mobile engagement Download the npEXPERTS eBook and register for free webinars at www.blackbaud.com/npEXPERTS4/15/2013 Marc A. Pitman www.FundraisingCoach.com 18
  • 19. Luminate™ Online helps you understand your online supporters and improveonline fundraising performance. Youll have everything you need to acquire moreconstituents, build online fundraising campaigns and nurture sustainable donorrelationships.http://bit.ly/LuminateOnline4/15/2013 Marc A. Pitman www.FundraisingCoach.com 19