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www.npENGAGE.com11/15/2012   Hot or Not: Fundraising in 2012 | @franswaa   1
Frank Barry                                                           Digital Marketing Director                          ...
IF YOU’RE TWEETING:                                    #HOTORNOT11/15/2012   Hot or Not: Fundraising in 2012 | @franswaa   3
AGENDA• What’s Hot or Not in Online Giving & Multi-Channel  Communication• What’s Hot or Not in Social Media & Peer-to-Pee...
ONLINE   FUND-   RAISING   IS HOT!     #HotOrNot11/15/2012   Hot or Not: Fundraising in 2012 | @franswaa   5
ONLINE GIFTS ACCOUNT FOR 6%                                                           Source: 2011 Online Giving Report, B...
ONLINE GIVING UP 13% Y0Y                                                           Source: 2011 Online Giving Report, Blac...
INT’L AFFAIRS TAKES A HIT, BUT …11/15/2012   Hot or Not: Fundraising in 2012 | @franswaa   8
MOST GIVING HAPPENS IN Q4       End-of-year giving accounts for 34.8% of online giving (Q4) and        December represente...
PEOPLE ARE GETTING MORE COMFORTABLE       87% of nonprofits had at least one online gift of $1,000 or more                ...
MOST SECTORS ARE SEEING GREAT GROWTH       • We have seen double-         digit growth across the         board since 2009...
NOT: THINKING MOST WON’T GIVE ONLINE                                            Source: 2011 Multichannel Giving Report, B...
NOT: THINKING ONLINE DONORS WON’T GIVE OFFLINE                                            Source: 2011 Multichannel Giving...
#HotOrNot   SINGLE   CHANNEL   FUND-   RAISING   IS NOT!11/15/2012   Hot or Not: Fundraising in 2012 | @franswaa   14
ONLINE ACQUIRED DONORS ARE NOT AS LOYAL AS       THOSE WHO GIVE THROUGH MANY CHANNELS.                                    ...
ONLINE ACQUIRED DONORS ARE WORTH MORE, BUT       ONLY IF YOU CAN MOVE THEM OFFLINE.                                       ...
MOBILE FUNDRAISING   IS HOT, BUT …     #HotOrNot11/15/2012   Hot or Not: Fundraising in 2012 | @franswaa   17
MOBILE GIVING IS HOT … BUT …             What’s Hot: Text-to-Web                              What’s Not: Text-to-Give11/1...
SOCIAL MEDIAIS HOT. WHY?#HotOrNot  11/15/2012   Footer   19
% of people in     America use     Facebook11/15/2012   Hot or Not: Fundraising in 2012 | @franswaa   20
people on the     planet use     Facebook today                                                                in11/15/201...
Hours of video is     uploaded to     YouTube every     single minute11/15/2012   Hot or Not: Fundraising in 2012 | @frans...
Million people     around the world     use Twitter11/15/2012   Hot or Not: Fundraising in 2012 | @franswaa   23
BUT, … IS SOCIAL [FUNDRAISING] HOT?                                                                Source: http://bit.ly/g...
H O T: U S I N G I N D I V I D U A L S O C I A L S I T E S       #HotOrNot11/15/2012   Hot or Not: Fundraising in 2012 | @...
HOT: FACEBOOK                26
HOT: FACEBOOK                27
HOT: HOT: TWITTER     TWITTER                    28
HOT: HOT: YOUTUBE     YOUTUBE                    29
30
31
N O T: M Y S PA C E , C L A S S M AT E S , E T C                               32
H O T: I N T E G R AT I N G S O C I A L       FUNDRAISING       #HotOrNot11/15/2012   Hot or Not: Fundraising in 2012 | @f...
HOT: INTEGRATING SOCIAL FUNDRAISING                      34
NOT: BROCHURE-WARE                     35
H O T: A M P L I F Y I N G S U P P O R T E R N E T W O R K S       #HotOrNot11/15/2012   Hot or Not: Fundraising in 2012 |...
LIVESTRONG: FATCYCLIST135K IN 7 DAYS                   37
Source: http://www.blackbaud.com/faf38
NOT: PAPER PLEDGE FORMSpic by Chris Campbell   39
WHAT TO DO ABOUT IT?5 Things Your Nonprofit Can Do Today                             40
HAVE PEOPLE OVER YEAR ROUND• Partner up with like minded  organizations.• Content marketing (i.e. blogging)• Search Engine...
PUT YOUR BEST FOOT FORWARD                    42
CLEAN UP YOUR HOUSE                      43
KEEP IN TOUCH (RETENTION)                      44
MAKE PEOPLE WANT TO TELL OTHERS•   ToMamaWithLove•   EpicThanks•   Charity:Water•   Puzzle Builder                     45
Questions?11/15/2012   Footer       46
Thank                   you!                                                         Keep up the conversation ….          ...
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Hot or Not? Fundraising in 2012

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Fundraising in 2012. Half of the American population is active on Facebook, but is that the right channel to promote your nonprofit? Twitter has over 145 million users, but what type of content should you be posting? With so many new fundraising channels, how do you combine the old with the new? Join industry Internet thought leader, Frank Barry, to find out what is REALLY HOT and REALLY NOT when it comes to fundraising.

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  • TITLE SLIDE.
  • TITLE SLIDE.
  • Up 13% year-over-year.54% of the organizations experienced results at or above this growth rate.
  • Haiti in 2010*Excluding large International Affairs organizations.
  • End-of-year giving accounts for 34.8% of online giving (Q4). December represented 20.3% of this total.
  • Distribution of $1k online gifts - The largest online gift made in 2011 was $260,00087% of organizations had at least one online gift of $1,000+.The largest online gift made in 2011 was $260,000.
  • Less than 3% have raised over $10k
  • Fatcyclist135k in 7 daysBlogTwitterFacebookFAF
  • 1.5 Million raised through Facebook and Twitter last yearGive supporters simple to use online fundraising toolsMake it simple for supporters to leverage their networks (and track the success)Show impact
  • Section header
  • Most of online giving happens in December.In fact, a lot happens in the final few days of the year.But there is risk in relying too much on year end giving because the inbox keeps getting more and more crowded.
  • Humane societyRecurring giving focus
  • Charity:WaterClean websiteClear call to actionSimple, focused giving formGreat reason for giving% of gift that goes to the misionWhere the money goes
  • HOPE Worldwide retain 15% of their new Haiti-related donors in the first yearImplemented a year-long multichannel campaign to keep new donors informed on progress.Tell people what you’ve doneUse email effectively
  • Transcript of "Hot or Not? Fundraising in 2012"

    1. 1. www.npENGAGE.com11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 1
    2. 2. Frank Barry Digital Marketing Director Blackbaud @franswaa www.npENGAGE.com11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 2
    3. 3. IF YOU’RE TWEETING: #HOTORNOT11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 3
    4. 4. AGENDA• What’s Hot or Not in Online Giving & Multi-Channel Communication• What’s Hot or Not in Social Media & Peer-to-Peer Fundraising• Questions & Answers #HOTORNOT 4
    5. 5. ONLINE FUND- RAISING IS HOT! #HotOrNot11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 5
    6. 6. ONLINE GIFTS ACCOUNT FOR 6% Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 6
    7. 7. ONLINE GIVING UP 13% Y0Y Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 7
    8. 8. INT’L AFFAIRS TAKES A HIT, BUT …11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 8
    9. 9. MOST GIVING HAPPENS IN Q4 End-of-year giving accounts for 34.8% of online giving (Q4) and December represented 20.3% of the total. Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 9
    10. 10. PEOPLE ARE GETTING MORE COMFORTABLE 87% of nonprofits had at least one online gift of $1,000 or more Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 10
    11. 11. MOST SECTORS ARE SEEING GREAT GROWTH • We have seen double- digit growth across the board since 2009. • Even with a significant drop in online giving to International Affairs groups in 2011, they are still up over 75% since 2009. • Online giving to the Education sector is up 40% since 2009. Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 11
    12. 12. NOT: THINKING MOST WON’T GIVE ONLINE Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 12
    13. 13. NOT: THINKING ONLINE DONORS WON’T GIVE OFFLINE Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 13
    14. 14. #HotOrNot SINGLE CHANNEL FUND- RAISING IS NOT!11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 14
    15. 15. ONLINE ACQUIRED DONORS ARE NOT AS LOYAL AS THOSE WHO GIVE THROUGH MANY CHANNELS. Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 15
    16. 16. ONLINE ACQUIRED DONORS ARE WORTH MORE, BUT ONLY IF YOU CAN MOVE THEM OFFLINE. Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 16
    17. 17. MOBILE FUNDRAISING IS HOT, BUT … #HotOrNot11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 17
    18. 18. MOBILE GIVING IS HOT … BUT … What’s Hot: Text-to-Web What’s Not: Text-to-Give11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 18
    19. 19. SOCIAL MEDIAIS HOT. WHY?#HotOrNot 11/15/2012 Footer 19
    20. 20. % of people in America use Facebook11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 20
    21. 21. people on the planet use Facebook today in11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 21
    22. 22. Hours of video is uploaded to YouTube every single minute11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 22
    23. 23. Million people around the world use Twitter11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 23
    24. 24. BUT, … IS SOCIAL [FUNDRAISING] HOT? Source: http://bit.ly/gvvyNz11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 24
    25. 25. H O T: U S I N G I N D I V I D U A L S O C I A L S I T E S #HotOrNot11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 25
    26. 26. HOT: FACEBOOK 26
    27. 27. HOT: FACEBOOK 27
    28. 28. HOT: HOT: TWITTER TWITTER 28
    29. 29. HOT: HOT: YOUTUBE YOUTUBE 29
    30. 30. 30
    31. 31. 31
    32. 32. N O T: M Y S PA C E , C L A S S M AT E S , E T C 32
    33. 33. H O T: I N T E G R AT I N G S O C I A L FUNDRAISING #HotOrNot11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 33
    34. 34. HOT: INTEGRATING SOCIAL FUNDRAISING 34
    35. 35. NOT: BROCHURE-WARE 35
    36. 36. H O T: A M P L I F Y I N G S U P P O R T E R N E T W O R K S #HotOrNot11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 36
    37. 37. LIVESTRONG: FATCYCLIST135K IN 7 DAYS 37
    38. 38. Source: http://www.blackbaud.com/faf38
    39. 39. NOT: PAPER PLEDGE FORMSpic by Chris Campbell 39
    40. 40. WHAT TO DO ABOUT IT?5 Things Your Nonprofit Can Do Today 40
    41. 41. HAVE PEOPLE OVER YEAR ROUND• Partner up with like minded organizations.• Content marketing (i.e. blogging)• Search Engine Optimization• Paid Search (i.e. Google Adwords)• Social Media Engagement• Email Communication (i.e. eNewsletter)• Paid advertising (Facebook, Twitter, Google display network, etc) 41
    42. 42. PUT YOUR BEST FOOT FORWARD 42
    43. 43. CLEAN UP YOUR HOUSE 43
    44. 44. KEEP IN TOUCH (RETENTION) 44
    45. 45. MAKE PEOPLE WANT TO TELL OTHERS• ToMamaWithLove• EpicThanks• Charity:Water• Puzzle Builder 45
    46. 46. Questions?11/15/2012 Footer 46
    47. 47. Thank you! Keep up the conversation …. @franswaa on Twitter www.npENGAGE.com http://bit.ly/2011OnlineGiving http://www.npengage.com/online-fundraising/2011-online-giving-5-nonprofit-tactics/11/15/2012 Footer 47
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