Facebook for NonprofitsBy Frank Barry(Blackbaud) and Jeff Patrick (Common Knowledge) Facebook – The largest social networking platform in the world

Who’s Talking?Jeff PatrickPresidentCommon Knowledge@commonknow ^jpFrank BarryManaging ConsultantBlackbaud@franswaa

In this session, using real-world case studies we'll cover the following:What is Facebook?How is Facebook useful for nonprofits?How many nonprofits are using Facebook? (Benchmark results from recent nonprofit industry survey regarding social networking)What is the difference between Facebook Pages, Groups, and Causes?What is a Facebook Application and how can nonprofits use them effectively?Tips for getting started quickly!Facebook for Nonprofits

What is Facebook?

How is Facebook useful for nonprofits?

How many nonprofits are using Facebook? (Benchmark results from recent nonprofit industry survey regarding social networking)

What is the difference between Facebook Pages, Groups, and Causes?

What is a Facebook Application and how can nonprofits use them effectively?

Tips for getting started quickly!

What is Facebook?

What is Facebook?Facebook is a global social networking website that is operated and privately owned by Facebook, Inc.[1] Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students get to know each other better.

What is Facebook?It’s really all about the social graph of your supporters, volunteers, donors, staff and advocates.Source: http://www.flickr.com/photos/christopheducamp/693439830/sizes/m/

Why should I care about Facebook?The stats7

Why should I care about Facebook? The Stats300 million active users (September 15, 2009)50% of active users log in dailyFastest growing demographic is 35 and older 6 billion minutes are spent on Facebook each day (worldwide) 10 million users become fans of Pages each day65 million active users accessing Facebook through their mobile devices. More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week Source: http://www.facebook.com/press/info.php?statistics

Why should I care about Facebook? The Stats

Why should I care about Facebook? The Stats

Why should I care about Facebook? The StatsCheck out the entire report at: nonprofitsocialnetworksurvey.com

How Does Facebook Work?A few basics

Facebook Activity Feed

Facebook Profile

Facebook Friends

Distributing Messages Automatically via Social MapJeff Patrick is doing his 3rd hike in preparation for the ALR San Francisco Walk on May 25th.

Online EcosystemEquality California

Online EcosystemEQCA.org

Online EcosystemTwitterEQCA.org

Online EcosystemTwitterEQCA.orgBlog

Online EcosystemFacebookTwitterEQCA.orgBlog

MySpaceOnline EcosystemFacebookTwitterEQCA.orgBlog

MySpaceOnline EcosystemFacebookTwitterEQCA.orgBlogYouTubeJune 2008

Online Ecosystem at Equality California

Understanding FacebookSo many choices: Groups, Pages, Applications, and Causes

Understanding FacebookMarch 2009Groups:A way to dip your toe or run a small campaignPages:Improved communication with supporters, metrics, and controlCauses:Facebook’s most popular application for fundraising and spreading awarenessApplications:Improved communications, integration and customization capabilities, supporter activities, and control (both visual and functional)

Understanding Facebook - GroupsStarter organization profileTypically used by smaller organizations or chapters of a larger nonprofitEasy to set up; good place to dabble with FacebookUser actions display on their profile and in their friends’ news feedsLimitationsUpdating and notification capabilities restrictedNo applicationsMarch 2009

Understanding Facebook - Groups

Understanding Facebook - PagesMarch 2009Custom Vanity URL once you have 25 fansFacebook’s preferred location for big organizations, brands, and public entitiesYou can message entire “Fan” base“Status update” updates every fans profile and displays in their friends’ newsfeedsPages can use applications**Advanced Reporting** (Facebook Insights)Real time feedback from supporters (or critics)

Understanding Facebook - PagesFriendly URLLogoOutpostsInfoFansYouTubeEventsPhotosCommunityRelationshipsJune 2008

Page vs. Group in FacebookPageGroups

March 2009Understanding Facebook - CausesVery popular application on FacebookUsers create “Causes” to support “Beneficiaries” (nonprofits)Allows supporters to raise money, recruit additional supporters, and advocate on behalf of the organizationDonations processed through Network for Good

Understanding Facebook - Causes

Understanding Facebook - ApplicationsMarch 2009Applications provide the ability for people on Facebook to deepen their relationship with your organization using tools that Facebook does not provideAllows people to publicly identify with your organization and take action on your organization’s behalfMessage users who have added the application to their profilesIntegrate with your existing CRM and websiteImproved ability to use supporters social graphsIncreases opportunities to build house file

Don't just send friends any gift, send a gift that makes a difference. 50% of all proceeds go to animal charities you choose. Adopting pets from Pets Cybershelter helps REAL animals! Send friends a facebook family member or adopt pets for your page Fundraising Application

Acquisition PathOrganization WebsiteExternal NetworksFaceBookOrg’s SocialNetworkOrganizationOnline FundraisingEmail Marketing/Direct Mail Solicitations

Sierra Club on Facebook

Sierra Club Website

Sierra Club Petition

Event Fundraising

Event FundraisingEvent SiteRegistrant PageRegistrant Giving FormRegistrant Email ToolsTeam ToolsPromotional ToolsDonor RecognitionGift ThermometerOffline Giving OptionsPhone Support

Event Site

Registrant Page

Registrant Giving Form

Registrant Email Tools

Team Tools

Promotional Tools

Donor Recognition

Gift Thermometer

Offline Giving Options

Phone Support

Event Fundraising with Facebookhttp://www.facebook.com/StartWalkingNowDisplays on personal profileOrg/Event brandedFundraising focusedPersonalized giving resultsPersonalized donation linkProgress meterWall and news feed updates

Displays on personal profile

Org/Event branded

Fundraising focused

Personalized giving results

Personalized donation link

Progress meter

Wall and news feed updates

Keys to Facebook Success …Quick tips to get your started today

http://www.facebook.com/livestrongAllow Fans to post on wallUse video and other mediaEngage with peopleShare content from Blog

Tell people what’s going onUse 3rd party fundraising apps

Custom Logo setupUse built in Photo sharingUse built in Events tool

Use 3rd party applications(FB)

Use Custom TabsCreate a call to action

Integrate your Blog content

Questions?Source: http://www.flickr.com/photos/-bast-/349497988/sizes/l/

The End … We appreciate your time!Frank BarryManaging ConsultantBlackbaud858.795.8947www.blackbaud.comfrank.barry@blackbaud.com@franswaa (http://twitter.com/franswaa) Jeff PatrickPresident & FounderCommon Knowledgewww.commonknow.comjpatrick@commonknow.com@commonknow (http://twitter.com/commonknow)

A few resources for you to get started …4 Facebook Tips for Nonprofit Success – See What Others are Doing by BlackbaudSo you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop! by Beth KanterNonprofit Directory on Facebook by FacebookFacebook Best Practices for Nonprofit Organizations by DIOSA Communications5 Creative Ways to Hack Your Facebook Profile Photo by All FacebookHow To Develop A Facebook Page That Attracts Millions of Fans by All FacebookFacebook for Business Super Guide by Interactive Insights GroupHOW TO: Set Up a Winning Facebook Fan Page by MashableFacebook Groups and Pages – Features, Benefits And Killer Tips by John HaydonA beginner's guide to Facebook for non-profits by Wild Apricot