Facebook 101 For Nonprofits
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Facebook 101 For Nonprofits

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Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.

Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.

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    Facebook 101 For Nonprofits Facebook 101 For Nonprofits Presentation Transcript

    • Facebook for Nonprofits
      By Frank Barry(Blackbaud) and Jeff Patrick (Common Knowledge)
      Facebook – The largest social networking platform in the world
    • Who’s Talking?
      Jeff Patrick
      President
      Common Knowledge
      @commonknow ^jp
      Frank Barry
      Managing Consultant
      Blackbaud
      @franswaa
    • In this session, using real-world case studies we'll cover the following:
      • What is Facebook?
      • How is Facebook useful for nonprofits?
      • How many nonprofits are using Facebook? (Benchmark results from recent nonprofit industry survey regarding social networking)
      • What is the difference between Facebook Pages, Groups, and Causes?
      • What is a Facebook Application and how can nonprofits use them effectively?
      • Tips for getting started quickly!
      Facebook for Nonprofits
    • What is Facebook?
    • What is Facebook?
      Facebook is a global social networking website that is operated and privately owned by Facebook, Inc.[1] Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region.
      The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students get to know each other better.
    • What is Facebook?
      It’s really all about the social graph of your supporters, volunteers, donors, staff and advocates.
      Source: http://www.flickr.com/photos/christopheducamp/693439830/sizes/m/
    • Why should I care about Facebook?
      The stats
      7
    • Why should I care about Facebook? The Stats
      300 million active users (September 15, 2009)
      50% of active users log in daily
      Fastest growing demographic is 35 and older
      6 billion minutes are spent on Facebook each day (worldwide)
      10 million users become fans of Pages each day
      65 million active users accessing Facebook through their mobile devices.
      More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
      Source: http://www.facebook.com/press/info.php?statistics
    • Why should I care about Facebook? The Stats
    • Why should I care about Facebook? The Stats
    • Why should I care about Facebook? The Stats
      Check out the entire report at: nonprofitsocialnetworksurvey.com
    • How Does Facebook Work?
      A few basics
    • Facebook Activity Feed
    • Facebook Profile
    • Facebook Friends
    • Distributing Messages Automatically via Social Map
      Jeff Patrick is doing his 3rd hike in preparation
      for the ALR San Francisco Walk on May 25th.
    • Online Ecosystem
      Equality California
    • Online Ecosystem
      EQCA.org
    • Online Ecosystem
      Twitter
      EQCA.org
    • Online Ecosystem
      Twitter
      EQCA.org
      Blog
    • Online Ecosystem
      Facebook
      Twitter
      EQCA.org
      Blog
    • MySpace
      Online Ecosystem
      Facebook
      Twitter
      EQCA.org
      Blog
    • MySpace
      Online Ecosystem
      Facebook
      Twitter
      EQCA.org
      Blog
      YouTube
      June 2008
    • Online Ecosystem at Equality California
    • Understanding Facebook
      So many choices: Groups, Pages, Applications, and Causes
    • Understanding Facebook
      March 2009
      Groups:A way to dip your toe or run a small campaign
      Pages:Improved communication with supporters, metrics, and control
      Causes:Facebook’s most popular application for fundraising and spreading awareness
      Applications:Improved communications, integration and customization capabilities, supporter activities, and control (both visual and functional)
    • Understanding Facebook - Groups
      Starter organization profile
      Typically used by smaller organizations or chapters of a larger nonprofit
      Easy to set up; good place to dabble with Facebook
      User actions display on their profile and in their friends’ news feeds
      Limitations
      Updating and notification capabilities restricted
      No applications
      March 2009
    • Understanding Facebook - Groups
    • Understanding Facebook - Pages
      March 2009
      Custom Vanity URL once you have 25 fans
      Facebook’s preferred location for big organizations, brands, and public entities
      You can message entire “Fan” base
      “Status update” updates every fans profile and displays in their friends’ newsfeeds
      Pages can use applications
      **Advanced Reporting** (Facebook Insights)
      Real time feedback from supporters (or critics)
    • Understanding Facebook - Pages
      Friendly URL
      Logo
      Outposts
      Info
      Fans
      YouTube
      Events
      Photos
      Community
      Relationships
      June 2008
    • Page vs. Group in Facebook
      Page
      Groups
    • March 2009
      Understanding Facebook - Causes
      Very popular application on Facebook
      Users create “Causes” to support “Beneficiaries” (nonprofits)
      Allows supporters to raise money, recruit additional supporters, and advocate on behalf of the organization
      Donations processed through Network for Good
    • Understanding Facebook - Causes
    • Understanding Facebook - Applications
      March 2009
      Applications provide the ability for people on Facebook to deepen their relationship with your organization using tools that Facebook does not provide
      Allows people to publicly identify with your organization and take action on your organization’s behalf
      Message users who have added the application to their profiles
      Integrate with your existing CRM and website
      Improved ability to use supporters social graphs
      Increases opportunities to build house file
    • Don't just send friends any gift, send a gift that makes a difference. 50% of all proceeds go to animal charities you choose. Adopting pets from Pets Cybershelter helps REAL animals! Send friends a facebook family member or adopt pets for your page
      Fundraising Application
    • Acquisition Path
      Organization Website
      External Networks
      FaceBook
      Org’s Social
      Network
      Organization
      Online Fundraising
      Email Marketing/Direct Mail Solicitations
    • Sierra Club on Facebook
    • Sierra Club Website
    • Sierra Club Petition
    • Event Fundraising
    • Event Fundraising
      • Event Site
      • Registrant Page
      • Registrant Giving Form
      • Registrant Email Tools
      • Team Tools
      • Promotional Tools
      • Donor Recognition
      • Gift Thermometer
      • Offline Giving Options
      • Phone Support
    • Event Fundraising with Facebook
      http://www.facebook.com/StartWalkingNow
      • Displays on personal profile
      • Org/Event branded
      • Fundraising focused
      • Personalized giving results
      • Personalized donation link
      • Progress meter
      • Wall and news feed updates
    • Keys to Facebook Success …
      Quick tips to get your started today
    • http://www.facebook.com/livestrong
      Allow Fans to post on wall
      Use video and other media
      Engage with people
      Share content from Blog
    • Tell people what’s going on
      Use 3rd party fundraising apps
    • Custom Logo setup
      Use built in Photo sharing
      Use built in Events tool
    • Use 3rd party applications
      (FB)
    • Use Custom Tabs
      Create a call to action
    • Integrate your Blog content
    • Questions?
      Source: http://www.flickr.com/photos/-bast-/349497988/sizes/l/
    • The End … We appreciate your time!
      Frank Barry
      Managing Consultant
      Blackbaud
      858.795.8947
      www.blackbaud.com
      frank.barry@blackbaud.com
      @franswaa (http://twitter.com/franswaa)
      Jeff Patrick
      President & Founder
      Common Knowledge
      www.commonknow.com
      jpatrick@commonknow.com
      @commonknow (http://twitter.com/commonknow)
    • A few resources for you to get started …
      4 Facebook Tips for Nonprofit Success – See What Others are Doing by Blackbaud
      So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop! by Beth Kanter
      Nonprofit Directory on Facebook by Facebook
      Facebook Best Practices for Nonprofit Organizations by DIOSA Communications
      5 Creative Ways to Hack Your Facebook Profile Photo by All Facebook
      How To Develop A Facebook Page That Attracts Millions of Fans by All Facebook
      Facebook for Business Super Guide by Interactive Insights Group
      HOW TO: Set Up a Winning Facebook Fan Page by Mashable
      Facebook Groups and Pages – Features, Benefits And Killer Tips by John Haydon
      A beginner's guide to Facebook for non-profits by Wild Apricot