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Donor engagement through social media! [v2]

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How ‘Going Social’ Can Unlock the Door to Greater Nonprofit Fundraising Potential. …

How ‘Going Social’ Can Unlock the Door to Greater Nonprofit Fundraising Potential.

Does your organization’s current fundraising plan include cultivating supporter relationships, building cause awareness, boosting online fundraising, or connecting with new supporters? Social media can help support all of those objectives.

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  • Print - | Radio - | TV - | Internet - | Social web -

    It’s evolution ... think direct mail ==> eMail
  • Print - | Radio - | TV - | Internet - | Social web -

    It’s evolution ... think direct mail ==> eMail
  • Print - | Radio - | TV - | Internet - | Social web -

    It’s evolution ... think direct mail ==> eMail
  • Print - | Radio - | TV - | Internet - | Social web -

    It’s evolution ... think direct mail ==> eMail
  • Print - | Radio - | TV - | Internet - | Social web -

    It’s evolution ... think direct mail ==> eMail




  • Your volunteers, donors and advocates are getting younger

    They expect something different

    Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!

  • Your volunteers, donors and advocates are getting younger

    They expect something different

    Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!

  • Your volunteers, donors and advocates are getting younger

    They expect something different

    Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!

  • Your volunteers, donors and advocates are getting younger

    They expect something different

    Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!

  • Your volunteers, donors and advocates are getting younger

    They expect something different

    Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!

  • Do you want to
    - Build cause awareness
    - Connect with new supporters
    - Cultivate supporter relationships
    - Build a private space on the web for your community
    - Raise more money to further your mission

    How are you doing these things today?

    How can you integrate social media into your current strategy?

  • Raising awareness about cancer, survivors, research, etc by building community



















  • If you were listening how could you use the information?





  • Story of blogger taking local Red Cross class - the individual had a bad experience

  • They called the local chapter and got them in touch with the blogger.






















  • If you were listening how could you use the information?

  • There are hundreds of social networking sites and ways to use social media.

    You can’t/shouldn’t use them all.

    Any full time “social media” people in the room? Any “1/2 time”? Other?

    Where will you choose to participate?

  • What would your map look like and why?




  • Once you have figured out your objective, learned to listen and picked the social places you’ll participate it’s time to ENGAGE ...

  • Mothers day project by Epic Change

    (btw, they have 2 fte and a few volunteers, but they are VERY active on the social web)

    Project focused on showing mama’s around the world how much they are loved

    Goal to raise money for Mama Lucy’s project in Tazaneya

  • Their site is build with “social” in mind

  • Twitter, Facebook, Share with a friend

  • What do you see from this or the LAF initiative that you could put into practice now?