Donor engagement through social media! [v2]
by frank barry on Aug 24, 2010
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How ‘Going Social’ Can Unlock the Door to Greater Nonprofit Fundraising Potential. ...
How ‘Going Social’ Can Unlock the Door to Greater Nonprofit Fundraising Potential.
Does your organization’s current fundraising plan include cultivating supporter relationships, building cause awareness, boosting online fundraising, or connecting with new supporters? Social media can help support all of those objectives.
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Maurice Dixon
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It’s evolution ... think direct mail ==> eMail
It’s evolution ... think direct mail ==> eMail
It’s evolution ... think direct mail ==> eMail
It’s evolution ... think direct mail ==> eMail
It’s evolution ... think direct mail ==> eMail
Your volunteers, donors and advocates are getting younger
They expect something different
Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
Your volunteers, donors and advocates are getting younger
They expect something different
Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
Your volunteers, donors and advocates are getting younger
They expect something different
Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
Your volunteers, donors and advocates are getting younger
They expect something different
Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
Your volunteers, donors and advocates are getting younger
They expect something different
Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
- Build cause awareness
- Connect with new supporters
- Cultivate supporter relationships
- Build a private space on the web for your community
- Raise more money to further your mission
How are you doing these things today?
How can you integrate social media into your current strategy?
Raising awareness about cancer, survivors, research, etc by building community
If you were listening how could you use the information?
Story of blogger taking local Red Cross class - the individual had a bad experience
They called the local chapter and got them in touch with the blogger.
If you were listening how could you use the information?
There are hundreds of social networking sites and ways to use social media.
You can’t/shouldn’t use them all.
Any full time “social media” people in the room? Any “1/2 time”? Other?
Where will you choose to participate?
What would your map look like and why?
Once you have figured out your objective, learned to listen and picked the social places you’ll participate it’s time to ENGAGE ...
Mothers day project by Epic Change
(btw, they have 2 fte and a few volunteers, but they are VERY active on the social web)
Project focused on showing mama’s around the world how much they are loved
Goal to raise money for Mama Lucy’s project in Tazaneya
Their site is build with “social” in mind
Twitter, Facebook, Share with a friend
What do you see from this or the LAF initiative that you could put into practice now?