5 Keys to Integrated Marketing Success for Nonprofits by Roger Craver

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npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.

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5 Keys to Integrated Marketing Success for Nonprofits by Roger Craver

  1. 1. 9/12/2013 Footer 1 5 KEYS TO INTEGRATED MARKETING SUCCESS Practical ways to connect with supporters, activate donors, and raise money online. www.bit.ly/npEXPERTS #npEXPERTS | @franswaa
  2. 2. 9/12/2013 Roger Craver | #npEXPERTS 2 NPEXPERTS > DOWNLOAD THE FREE EBOOK Connect with supporters, activate donors, and raise money online. Nonprofit experts share their extensive knowledge and expertise in: - Online marketing and fundraising - Email communication - Social media - Mobile engagement Download the npEXPERTS eBook and register for free webinars at www.blackbaud.com/npEXPERTS
  3. 3. 9/12/2013 Roger Craver | #npEXPERTS 3 www.blackbaud.com/npEXPERTS
  4. 4. 9/12/2013 Roger Craver | #npEXPERTS 4 TODAY’S npEXPERT Roger Craver http://www.theagitator.net
  5. 5. 9/12/2013 Roger Craver | #npEXPERTS 5 Or … 5 Keys to Integrated Marketing Failure 5 KEYS TO INTEGRATED MARKETING SUCCESS
  6. 6. 9/12/2013 Roger Craver | #npEXPERTS 6 KEY #1: CONSISTENCY
  7. 7. 9/12/2013 Roger Craver | #npEXPERTS 7 KEY #2: BREAKDOWN THE SILOS Not in my budget Sorry, don’t really have time. I should be getting the credit You really don’t understand. This is SUCH a different medium.
  8. 8. 9/12/2013 Roger Craver | #npEXPERTS 8 KEY #3: BECOME BORING
  9. 9. 9/12/2013 Roger Craver | #npEXPERTS 9 KEY #4: CAPTURE THE POWER OF REINFORCEMENT
  10. 10. 9/12/2013 Roger Craver | #npEXPERTS 10 KEY #5: CATCH THE CAR
  11. 11. 9/12/2013 Roger Craver | #npEXPERTS 11 TAKE THE QUICK SURVEY …
  12. 12. 9/12/2013 Roger Craver | #npEXPERTS 12 NPEXPERTS > DOWNLOAD THE FREE EBOOK Connect with supporters, activate donors, and raise money online. Nonprofit experts share their extensive knowledge and expertise in: - Online marketing and fundraising - Email communication - Social media - Mobile engagement Download the npEXPERTS eBook and register for free webinars at www.blackbaud.com/npEXPERTS
  13. 13. 9/12/2013 Roger Craver | #npEXPERTS 13 Luminate™ Online helps you understand your online supporters and improve online fundraising performance. You'll have everything you need to acquire more constituents, build online fundraising campaigns and nurture sustainable donor relationships. http://bit.ly/LuminateOnline

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