2011 Online Giving Trends by Blackbaud

2011 ONLINE GIVING#onlinegiving3/22/2012 Putting the Puzzle Pieces Together 1

Frank Barry Digital Marketing Director Blackbaud @franswaa www.netwitsthinktank.com3/22/2012 Putting the Puzzle Pieces Together 2

ONLINE GIFTS ACCOUNT FOR 6%3/22/2012 Putting the Puzzle Pieces Together 3

ONLINE GIVING UP 13% Y0Y3/22/2012 Putting the Puzzle Pieces Together 4

INT’L AFFAIRS TAKES A HIT, BUT …3/22/2012 Putting the Puzzle Pieces Together 5

MOST GIVING HAPPENS IN Q4 End-of-year giving accounts for 34.8% of online giving (Q4) and December represented 20.3% of the total.3/22/2012 Putting the Puzzle Pieces Together 6

PEOPLE ARE GETTING MORE COMFORTABLE 87% of nonprofits had at least one online gift of $1,000 or more Distribution of online gifts of $1,000+3/22/2012 Putting the Puzzle Pieces Together 7

MOST SECTORS ARE SEEING GREAT GROWTH • We have seen double- digit growth across the board since 2009. • Even with a significant drop in online giving to International Affairs groups in 2011, they are still up over 75% since 2009. • Online giving to the Education sector is up 40% since 2009.3/22/2012 Putting the Puzzle Pieces Together 8

WHY DOES ALL THE DATA MATTER?3/22/2012 Putting the Puzzle Pieces Together 9

3/22/2012 Putting the Puzzle Pieces Together 10

WHAT TO DO ABOUT IT? 5 Things Your Nonprofit Can Do Today3/22/2012 Putting the Puzzle Pieces Together 15

HAVE PEOPLE OVER YEAR ROUND • Partner up with like minded organizations. • Content marketing (i.e. blogging) • Search Engine Optimization • Paid Search (i.e. Google Adwords) • Social Media Engagement • Email Communication (i.e. eNewsletter) • Paid advertising (Facebook, Twitter, Google display network, etc)3/22/2012 Putting the Puzzle Pieces Together 16

PUT YOUR BEST FOOT FORWARD3/22/2012 Putting the Puzzle Pieces Together 17

CLEAN UP YOUR HOUSE3/22/2012 Putting the Puzzle Pieces Together 18

KEEP IN TOUCH (RETENTION)3/22/2012 Putting the Puzzle Pieces Together 19

MAKE PEOPLE WANT TO TELL OTHERS • ToMamaWithLove • EpicThanks • Charity:Water • Puzzle Builder3/22/2012 Putting the Puzzle Pieces Together 20

Photo credit: http://www.gapingvoid.com3/22/2012 Putting the Puzzle Pieces Together 21

GRAB THE REPORT 2011 Online Giving by Blackbaud3/22/2012 Putting the Puzzle Pieces Together 22

http://www.netwitsthinktank.com	2397
http://www.npengage.com	252
http://feeds2.feedburner.com	56
http://feeds.feedburner.com	10
http://translate.googleusercontent.com	4
http://socialenterprise.collected.info	3
http://core.traackr.com	3
http://www.printwhatyoulike.com	2
http://dom1.covenanthouse.org	1
http://tweets.constantcontact.com	1

2011 Online Giving Trends by Blackbaud

by frank barry

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