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2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
2011 Online Giving Trends by Blackbaud
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2011 Online Giving Trends by Blackbaud

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  • Section header
  • Up 13% year-over-year.54% of the organizations experienced results at or above this growth rate.
  • Haiti in 2010*Excluding large International Affairs organizations.
  • End-of-year giving accounts for 34.8% of online giving (Q4). December represented 20.3% of this total.
  • Distribution of $1k online gifts87% of organizations had at least one online gift of $1,000+.The largest online gift made in 2011 was $260,000.
  • Section header
  • Donor acquisition tool
  • Younger crowd
  • More individual monetary worth
  • Bigger gifts
  • More lifetime value
  • Section header
  • Most of online giving happens in December.In fact, a lot happens in the final few days of the year.But there is risk in relying too much on year end giving because the inbox keeps getting more and more crowded.
  • Humane societyRecurring giving focus
  • Charity:WaterClean websiteClear call to actionSimple, focused giving formGreat reason for giving% of gift that goes to the misionWhere the money goes
  • HOPE Worldwide retain 15% of their new Haiti-related donors in the first yearImplemented a year-long multichannel campaign to keep new donors informed on progress.Tell people what you’ve doneUse email effectively
  • Transcript

    • 1. 2011 ONLINE GIVING#onlinegiving3/22/2012 Putting the Puzzle Pieces Together 1
    • 2. Frank Barry Digital Marketing Director Blackbaud @franswaa www.netwitsthinktank.com3/22/2012 Putting the Puzzle Pieces Together 2
    • 3. ONLINE GIFTS ACCOUNT FOR 6%3/22/2012 Putting the Puzzle Pieces Together 3
    • 4. ONLINE GIVING UP 13% Y0Y3/22/2012 Putting the Puzzle Pieces Together 4
    • 5. INT’L AFFAIRS TAKES A HIT, BUT …3/22/2012 Putting the Puzzle Pieces Together 5
    • 6. MOST GIVING HAPPENS IN Q4 End-of-year giving accounts for 34.8% of online giving (Q4) and December represented 20.3% of the total.3/22/2012 Putting the Puzzle Pieces Together 6
    • 7. PEOPLE ARE GETTING MORE COMFORTABLE 87% of nonprofits had at least one online gift of $1,000 or more Distribution of online gifts of $1,000+3/22/2012 Putting the Puzzle Pieces Together 7
    • 8. MOST SECTORS ARE SEEING GREAT GROWTH • We have seen double- digit growth across the board since 2009. • Even with a significant drop in online giving to International Affairs groups in 2011, they are still up over 75% since 2009. • Online giving to the Education sector is up 40% since 2009.3/22/2012 Putting the Puzzle Pieces Together 8
    • 9. WHY DOES ALL THE DATA MATTER?3/22/2012 Putting the Puzzle Pieces Together 9
    • 10. 3/22/2012 Putting the Puzzle Pieces Together 10
    • 11. 3/22/2012 Putting the Puzzle Pieces Together 11
    • 12. 3/22/2012 Putting the Puzzle Pieces Together 12
    • 13. 3/22/2012 Putting the Puzzle Pieces Together 13
    • 14. 3/22/2012 Putting the Puzzle Pieces Together 14
    • 15. WHAT TO DO ABOUT IT? 5 Things Your Nonprofit Can Do Today3/22/2012 Putting the Puzzle Pieces Together 15
    • 16. HAVE PEOPLE OVER YEAR ROUND • Partner up with like minded organizations. • Content marketing (i.e. blogging) • Search Engine Optimization • Paid Search (i.e. Google Adwords) • Social Media Engagement • Email Communication (i.e. eNewsletter) • Paid advertising (Facebook, Twitter, Google display network, etc)3/22/2012 Putting the Puzzle Pieces Together 16
    • 17. PUT YOUR BEST FOOT FORWARD3/22/2012 Putting the Puzzle Pieces Together 17
    • 18. CLEAN UP YOUR HOUSE3/22/2012 Putting the Puzzle Pieces Together 18
    • 19. KEEP IN TOUCH (RETENTION)3/22/2012 Putting the Puzzle Pieces Together 19
    • 20. MAKE PEOPLE WANT TO TELL OTHERS • ToMamaWithLove • EpicThanks • Charity:Water • Puzzle Builder3/22/2012 Putting the Puzzle Pieces Together 20
    • 21. Photo credit: http://www.gapingvoid.com3/22/2012 Putting the Puzzle Pieces Together 21
    • 22. GRAB THE REPORT 2011 Online Giving by Blackbaud3/22/2012 Putting the Puzzle Pieces Together 22

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