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Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
Northside Education Foundation
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Northside Education Foundation

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A presentation given to the Northside Education Foundation Board Retreat, June 12, 2010

A presentation given to the Northside Education Foundation Board Retreat, June 12, 2010

Published in: Technology, Business
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Transcript

  • 1. Social Media and NEFEndless Possibilities
    Fran Stephenson
    Step In Communication
    Northside Parent
  • 2. Where is your Organization in Social Media?
  • 96 percent of teens use social networking tools. (NSBA, Aug 2007).
    Facebookis #2 most visited site on the Internet….after Google.
    44% of social sharing on Web is driven by Facebook
    Age groups 25-54 represent HALF of all new Facebook users in the past year.
    Who is using Social Media?
  • 11. Why Should Your Foundation Get Started In Social Media?
  • 12. Why…..
    Leverage goodwill
    Share knowledge base
    Thought leadership
    De-mystify processes
    Showcase a culture
    Engagement with new stakeholders
    Young donors!
    Create relationships with existing stakeholders
  • 13. More Reasons Why…
    • Resolve service issues
    • 14. Create awareness of new products/services
    • 15. Updated information on an issue
    • 16. Explain stuff
    • 17. Engage a community
    • 18. Share common interests
    • 19. Manage a crisis
    • 20. Sets the stage for new fundraising initiatives
  • More Reasons Why…
    • It’s not just for kids anymore
    • 21. The nature of the tech is changing way youth and teens communicate
    • 22. As technology becomes more sophisticated, your org will be current
  • The Issues…..
    Child Safety
    Privacy?
    The IT Department and “Cyber Security”
    Loss of Message Control
    Crisis Communications
    Staffing
    Training
    Sustainability
    ROI
    …..are there others?
  • 23. Some Examples From the World of Schools
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. What’s Next?
    Set objectives for your plan
    Create guardrails or guidelines
    Establish listening posts/monitoring
    Become an informed advocate
    Look for resources in unusual places
    Build your profile
    Create sustainability
    Create two-way conversations
    Analyze and measure against objectives
  • 29. The Conversation Prism
    Observe
    Listen
    Participate
    Engage
    Give/Get
    Evaluate
    Lather, Rinse, Repeat
    Source: http://www.briansolis.com/2009/03/conversation-prism-v20/
  • 30. Four Mistakes
    • Thinking that social media is something you can set up once and forget
    • 31. Expecting the results to be immediate
    • 32. Being too commercial, too cold, and too conservative
    • 33. Expecting too much from your followers
    Source: http://socialmediaschools.com/4-major-mistakes-your-school-might-be-making-with-social-media-and-what-you-can-do-about-it/2009/08/
  • 34. Other Pitfalls
    • Don’t expect overnight success
    • 35. Start-up costs = time investment
    • 36. Social Media is NOT a silver bullet
    • 37. Integrate, integrate, integrate
    • 38. Shifting sand technology
  • Some Tips
    • Don’t be afraid of negativity
    • 39. Start with the goal, not the tool
    • 40. Embrace niche communities
    • 41. Empower people to speak for school or organization
    • 42. Give to get.
    • 43. Listen
  • Some Tips
    • Share your expertise. Focused communities can get in-depth
    • 44. Share your opinion
    • 45. Communicate regularly
    • 46. Be brief
    • 47. Link to resources and other experts
    • 48. Respond to questions and comments
    • 49. Find a balance bet. Seeding conversations and letting the community lead.
  • Parting Thoughts
  • Cluetrain Manifesto
    www.cluetrain.com
    Naked Conversations
    Robert Scoble and Shel Israel
    New Rules of Marketing and PR
    David Meerman Scott
    • Twitter Power
    • 53. Joel Comm
    Things to Read
  • 54. Now is Gone
    Geoff Livingston
    Groundswell
    Charlene Li and Josh Bernoff
    Personality Not Included
    RohitBagarva
    • The Secrets of Social Media Marketing
    • 55. Paul Gillen
    Things to Read
  • 56. E-Mail:
    franstep09@gmail.com
    Twitter: fransteps
    Find me on:
    Facebook
    LinkedIn
    Foursquare
    Connect with Me!
  • 57. http://delicious.com/franstep
    Search for “schools” “nonprofit” “alumni”
    http://delicious.com/prsanantonio
    On Twitter: @prsa_sa
    Also:
    @vedo (Richie Escovedo, Mansfield ISD)
    @wfryer (OK Educator/Blogger)
    TSPRA new blog!
    Other Resources
  • 58. Questions?
  • 59. Thank you!

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