Northside Education Foundation

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A presentation given to the Northside Education Foundation Board Retreat, June 12, 2010

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Northside Education Foundation

  1. 1. Social Media and NEFEndless Possibilities<br />Fran Stephenson<br />Step In Communication<br />Northside Parent <br />
  2. 2. Where is your Organization in Social Media? <br /><ul><li>Facebook/Twitter
  3. 3. Flickr ~ Picasa ~ Snapfish
  4. 4. YouTube
  5. 5. Podcasting
  6. 6. Foursquare/Gowalla
  7. 7. LinkedIN ~ SlideShare
  8. 8. ITunes
  9. 9. Groupon
  10. 10. Digg ~ Delicious </li></li></ul><li>96 percent of teens use social networking tools. (NSBA, Aug 2007). <br />Facebookis #2 most visited site on the Internet….after Google. <br />44% of social sharing on Web is driven by Facebook<br />Age groups 25-54 represent HALF of all new Facebook users in the past year. <br />Who is using Social Media?<br />
  11. 11. Why Should Your Foundation Get Started In Social Media?<br />
  12. 12. Why…..<br />Leverage goodwill <br />Share knowledge base <br />Thought leadership<br />De-mystify processes<br />Showcase a culture <br />Engagement with new stakeholders<br />Young donors!<br />Create relationships with existing stakeholders<br />
  13. 13. More Reasons Why…<br /><ul><li>Resolve service issues
  14. 14. Create awareness of new products/services
  15. 15. Updated information on an issue
  16. 16. Explain stuff
  17. 17. Engage a community
  18. 18. Share common interests
  19. 19. Manage a crisis
  20. 20. Sets the stage for new fundraising initiatives</li></li></ul><li>More Reasons Why…<br /><ul><li>It’s not just for kids anymore
  21. 21. The nature of the tech is changing way youth and teens communicate
  22. 22. As technology becomes more sophisticated, your org will be current </li></li></ul><li>The Issues…..<br />Child Safety<br />Privacy?<br />The IT Department and “Cyber Security” <br />Loss of Message Control<br />Crisis Communications<br />Staffing<br />Training<br />Sustainability<br />ROI<br />…..are there others?<br />
  23. 23. Some Examples From the World of Schools<br />
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  28. 28. What’s Next? <br />Set objectives for your plan<br />Create guardrails or guidelines<br />Establish listening posts/monitoring <br />Become an informed advocate<br />Look for resources in unusual places<br />Build your profile<br />Create sustainability <br />Create two-way conversations<br />Analyze and measure against objectives<br />
  29. 29. The Conversation Prism<br />Observe<br />Listen<br />Participate<br />Engage<br />Give/Get<br />Evaluate<br />Lather, Rinse, Repeat<br />Source: http://www.briansolis.com/2009/03/conversation-prism-v20/<br />
  30. 30. Four Mistakes<br /><ul><li>Thinking that social media is something you can set up once and forget
  31. 31. Expecting the results to be immediate
  32. 32. Being too commercial, too cold, and too conservative
  33. 33. Expecting too much from your followers</li></ul>Source: http://socialmediaschools.com/4-major-mistakes-your-school-might-be-making-with-social-media-and-what-you-can-do-about-it/2009/08/<br />
  34. 34. Other Pitfalls<br /><ul><li>Don’t expect overnight success
  35. 35. Start-up costs = time investment
  36. 36. Social Media is NOT a silver bullet
  37. 37. Integrate, integrate, integrate
  38. 38. Shifting sand technology </li></li></ul><li>Some Tips <br /><ul><li>Don’t be afraid of negativity
  39. 39. Start with the goal, not the tool
  40. 40. Embrace niche communities
  41. 41. Empower people to speak for school or organization
  42. 42. Give to get.
  43. 43. Listen</li></li></ul><li>Some Tips <br /><ul><li>Share your expertise. Focused communities can get in-depth
  44. 44. Share your opinion
  45. 45. Communicate regularly
  46. 46. Be brief
  47. 47. Link to resources and other experts
  48. 48. Respond to questions and comments
  49. 49. Find a balance bet. Seeding conversations and letting the community lead. </li></li></ul><li>Parting Thoughts<br /><ul><li>Think Integration
  50. 50. Think Mobile
  51. 51. Think Niche
  52. 52. Envision Success</li></li></ul><li>Cluetrain Manifesto<br />www.cluetrain.com<br />Naked Conversations<br />Robert Scoble and Shel Israel<br />New Rules of Marketing and PR<br />David Meerman Scott<br /><ul><li>Twitter Power
  53. 53. Joel Comm</li></ul>Things to Read<br />
  54. 54. Now is Gone<br />Geoff Livingston<br />Groundswell<br />Charlene Li and Josh Bernoff<br />Personality Not Included<br />RohitBagarva<br /><ul><li>The Secrets of Social Media Marketing
  55. 55. Paul Gillen</li></ul>Things to Read<br />
  56. 56. E-Mail:<br />franstep09@gmail.com<br />Twitter: fransteps<br />Find me on: <br />Facebook<br />LinkedIn<br />Foursquare<br />Connect with Me!<br />
  57. 57. http://delicious.com/franstep<br />Search for “schools” “nonprofit” “alumni”<br />http://delicious.com/prsanantonio<br />On Twitter: @prsa_sa<br />Also:<br />@vedo (Richie Escovedo, Mansfield ISD)<br />@wfryer (OK Educator/Blogger)<br />TSPRA new blog!<br />Other Resources<br />
  58. 58. Questions?<br />
  59. 59. Thank you!<br />

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