96 percent of teens use social networking tools. (NSBA, Aug 2007). Facebookis #2 most visited site on the Internet….after Google. 44% of social sharing on Web is driven by Facebook Age groups 25-54 represent HALF of all new Facebook users in the past year. Who is using Social Media?
Why Should Your Foundation Get Started In Social Media?
Why….. Leverage goodwill Share knowledge base Thought leadership De-mystify processes Showcase a culture Engagement with new stakeholders Young donors! Create relationships with existing stakeholders
What’s Next? Set objectives for your plan Create guardrails or guidelines Establish listening posts/monitoring Become an informed advocate Look for resources in unusual places Build your profile Create sustainability Create two-way conversations Analyze and measure against objectives