Professional Boundaries in a Social Media World<br />CHRISTUS Santa Rosa<br /> CME Sept. 27, 2011<br />Fran Stephenson <br...
How Does Social Media Impact Our Society?<br />http://www.socialnomics.net/2011/06/22/social-media-revolution-3-video-long...
Pull vs. Push  <br />Customer leads the negotiation<br />Companies must “be there” & respond<br />Think differently about ...
The days of the broadcast tower are gone!<br />
Welcome to the world of the community huddle!!<br />
New Community Model<br />
How will you reach them?<br /><ul><li>Radio
Traditional News Media
Print Media
TV Advertising
E-Mail Newsletters
Facebook/Twitter
Flickr ~ Picasa ~ Snapfish
YouTube
Podcasting
Foursquare/Gowalla
LinkedIn ~ SlideShare
Itunes
Wikis
Groupon
Digg ~ Delicious </li></li></ul><li>So Many Choices!<br />
You Need a Social Culture<br />“The Myths”<br />It’s not just for kids<br />Our stakeholders aren’t online<br />Face-to-fa...
How can you become a Social Culture? <br />Open Leadership (Charlene Li)<br />Transparency <br />Decentralization<br />Exp...
Network-Building <br />
Social Networks <br />Come in Many Sizes<br />Personal<br />Professional<br />Self-organized<br />Originate with the organ...
Community Thinking<br />
Adoption Tips<br />Personal Journey<br />Leadership Buy-In<br />Create a Sustainable Plan<br />Integrate<br />Socialize<br...
A Word about Tools<br />Many choices<br />Beware bright and shiny<br />Keep stakeholders top of mind<br />Free entry<br />...
Welcome to Health 2.0!<br />It’s a movement like Web 2.0<br />It’s also a series of conferences for tech, developers, comm...
Navigating HIPAA in Social Media<br />Make a Plan <br />Engage the Right Players<br />Create a policy or revise current co...
Tips from KevinMD<br />Don’t talk about patients, even in general terms<br />Do talk about conditions, treatment, research...
Don’t Forget….<br />You’re the expert and the world needs experts<br />Be yourself<br />Look for Best Practices and adopt/...
Some Case Studies <br />Advocacy<br />Education<br />Research<br />
Choose You<br />
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This presentation was given to the medical team at CHRISTUS Santa Rosa on professional boundaries in social media Sept. 2011

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  • Don’t abandon tradition, but let’s talk about integration
  • CSREthicspreso9272011

    1. 1. Professional Boundaries in a Social Media World<br />CHRISTUS Santa Rosa<br /> CME Sept. 27, 2011<br />Fran Stephenson <br />Step In Communication<br />
    2. 2. How Does Social Media Impact Our Society?<br />http://www.socialnomics.net/2011/06/22/social-media-revolution-3-video-long-version/<br />
    3. 3. Pull vs. Push <br />Customer leads the negotiation<br />Companies must “be there” & respond<br />Think differently about “who” is your customer<br />
    4. 4. The days of the broadcast tower are gone!<br />
    5. 5. Welcome to the world of the community huddle!!<br />
    6. 6. New Community Model<br />
    7. 7. How will you reach them?<br /><ul><li>Radio
    8. 8. Traditional News Media
    9. 9. Print Media
    10. 10. TV Advertising
    11. 11. E-Mail Newsletters
    12. 12. Facebook/Twitter
    13. 13. Flickr ~ Picasa ~ Snapfish
    14. 14. YouTube
    15. 15. Podcasting
    16. 16. Foursquare/Gowalla
    17. 17. LinkedIn ~ SlideShare
    18. 18. Itunes
    19. 19. Wikis
    20. 20. Groupon
    21. 21. Digg ~ Delicious </li></li></ul><li>So Many Choices!<br />
    22. 22. You Need a Social Culture<br />“The Myths”<br />It’s not just for kids<br />Our stakeholders aren’t online<br />Face-to-face isn’t important<br />Social media isn’t “core” to our work<br />Using social media is hard<br />Using social media is time-c0nsuming<br />“The Networked Nonprofit,” Kanter and Fine<br />
    23. 23. How can you become a Social Culture? <br />Open Leadership (Charlene Li)<br />Transparency <br />Decentralization<br />Exploration <br />Commitment<br />See: “Open Leadership” by Charlene Li<br />And “The Networked Nonprofit” by Kanter and Fine<br />
    24. 24. Network-Building <br />
    25. 25. Social Networks <br />Come in Many Sizes<br />Personal<br />Professional<br />Self-organized<br />Originate with the organizationor by outsiders<br />
    26. 26. Community Thinking<br />
    27. 27. Adoption Tips<br />Personal Journey<br />Leadership Buy-In<br />Create a Sustainable Plan<br />Integrate<br />Socialize<br />Move from Internal Practice to External Inclusion <br />
    28. 28. A Word about Tools<br />Many choices<br />Beware bright and shiny<br />Keep stakeholders top of mind<br />Free entry<br />Time commitment is key<br />Tools may change, but a sound strategy will prevail. <br />
    29. 29. Welcome to Health 2.0!<br />It’s a movement like Web 2.0<br />It’s also a series of conferences for tech, developers, communicators <br />
    30. 30. Navigating HIPAA in Social Media<br />Make a Plan <br />Engage the Right Players<br />Create a policy or revise current communication policy<br />Coach, train, educate<br />Meet, collaborate, evaluate<br />
    31. 31. Tips from KevinMD<br />Don’t talk about patients, even in general terms<br />Do talk about conditions, treatment, research<br />Don’t be anonymous<br />If you wouldn’t say it in the elevator, don’t put it online<br />Check the tone of your soc med presence<br />http://www.kevinmd.com/blog/2011/06/7-tips-avoid-hipaa-violations-social-media.html<br />
    32. 32. Don’t Forget….<br />You’re the expert and the world needs experts<br />Be yourself<br />Look for Best Practices and adopt/adapt them <br />
    33. 33. Some Case Studies <br />Advocacy<br />Education<br />Research<br />
    34. 34. Choose You<br />
    35. 35. Blame Drew’s Cancer<br />
    36. 36. Started out small<br />Enter the Champion<br />Expand, grow, evaluate<br />
    37. 37. Spontaneous coronary artery dissection (SCAD)<br />No clinical studies on which to base treatment<br />“Switched-on” SCAD survivor recruits subjects through social media channels<br />First-ever pilot study features 12/18 candidates identified by social media outreach <br />
    38. 38. Best Practices<br />Sound Policy<br />Creating Excellence<br />
    39. 39. Baylor Health Care unlocks social media for employees;<br />Creates online training/policy program<br />Empowers community with blog, facebook, Twitter and YouTube. <br />
    40. 40. resources<br />
    41. 41. Things to Read<br />Cluetrain Manifesto<br />www.cluetrain.com<br />Naked Conversations<br />Robert Scoble and Shel Israel<br />
    42. 42. Things to Read<br />Now is Gone<br />Geoff Livingston<br />Groundswell<br />Charlene Li and Josh Bernoff<br />The Networked Nonprofit<br />Beth Kanter &Allison Fine <br />
    43. 43. Things to Read<br />I Love You More Than My Dog<br />Jeanne Bliss<br />Open Leadership <br />Charlene Li <br />The New Rules of Marketing and PR<br />David Meerman Scott<br />
    44. 44. Other Resources<br />Visit my social bookmarking page: <br />Delicious.com/franstep/medical<br />Review the most recent articles on the subject<br />
    45. 45. Connect with Me!<br />E-Mailto:franstep09@gmail.com<br />Phone: 210-557-8207<br />Twitter: @fransteps<br />Find me on: <br />Facebook<br />LinkedIn<br />Foursquare<br />Scribd, SlideShare, etc. <br />Visit my website: stepincomm.com<br />
    46. 46. Questions?<br />
    47. 47. Thank you!<br />

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