Fran Stephenson
Step In Communication
@fransteps
210-557-8207
Scary isn’t it?
Old Community Model
“THE PUBLIC”
MEDIA/INFLUENCERS
ORGANIZATION
The days of the
broadcast tower
are gone!
New Community Model
ORGANIZATION
Media
Government
Donors
Community
Clients
Customers
Competitors
Activists
Welcome to
the world of
the
community
huddle!!
Let’s Identify Key Stakeholders in An Organization
Social Networks
 Two Components make up a Social Network
 People
 Can be in clusters or on the edge
 Connections
 Hub...
Who are you reaching and how?
• Radio
• Print Media
• TV Advertising
• Facebook/Twitter
• Flickr ~ Picasa ~ Snapfish
• You...
Community Thinking
Exploration
Selection
Integration
Comfort
Level
Capability
Best Practices
 Personal Journey
 Leadership Buy-In
 Create a Sustainable Plan
 Integrate
 Socialize
 Move from Inte...
A Word about Integration
It’s Really Important!
And Random Thoughts
American Red Cross
 Emergency Social Data Summit, August 2010
Tyson Foods & Hunger Relief
KLRN Blazing Gavels Auction
Refine
 Train
 Empower
 Organize
 STOP Experimenting
Blur
 Select
 Integrate
 Plan
 Work toward being a “Social Organization”
 (Kanter and Fine)
Niche
 Select Conversation points
 Look beyond Facebook and Twitter
Portable
 Mobile
 Feedback
Things to Read
Cluetrain Manifesto
 www.cluetrain.com
Naked Conversations
 Robert Scoble and Shel Israel
Things to Read
Now is Gone
 Geoff Livingston
Groundswell
 Charlene Li and Josh Bernoff
The Networked Nonprofit
 Beth...
Other Resources
 http://delicious.com/franstep
 Search for “nonprofit”
 Social media groups in San Antonio
 Social Med...
Connect with Me!
 My company= Step In Communication
 E-Mail:
 franstep09@gmail.com
 Twitter: @fransteps
 Find me on:
...
Questions?
Thank you!
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The Ties that Bind: Thinking Differently about Community

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  • Don’t abandon tradition, but let’s talk about integration
  • ActionCamp2010

    1. 1. Fran Stephenson Step In Communication @fransteps 210-557-8207
    2. 2. Scary isn’t it?
    3. 3. Old Community Model “THE PUBLIC” MEDIA/INFLUENCERS ORGANIZATION
    4. 4. The days of the broadcast tower are gone!
    5. 5. New Community Model ORGANIZATION Media Government Donors Community Clients Customers Competitors Activists
    6. 6. Welcome to the world of the community huddle!!
    7. 7. Let’s Identify Key Stakeholders in An Organization
    8. 8. Social Networks  Two Components make up a Social Network  People  Can be in clusters or on the edge  Connections  Hubs have multiple connections  Social Capital makes a relationship sing! Source: The Networked Nonprofit by Beth Kanter and Allison Fine
    9. 9. Who are you reaching and how? • Radio • Print Media • TV Advertising • Facebook/Twitter • Flickr ~ Picasa ~ Snapfish • YouTube • Podcasting • Foursquare/Gowalla • LinkedIN ~ SlideShare • ITunes • Groupon • Digg ~ Delicious
    10. 10. Community Thinking Exploration Selection Integration Comfort Level Capability
    11. 11. Best Practices  Personal Journey  Leadership Buy-In  Create a Sustainable Plan  Integrate  Socialize  Move from Internal Practice to External Inclusion
    12. 12. A Word about Integration It’s Really Important!
    13. 13. And Random Thoughts
    14. 14. American Red Cross  Emergency Social Data Summit, August 2010
    15. 15. Tyson Foods & Hunger Relief
    16. 16. KLRN Blazing Gavels Auction
    17. 17. Refine  Train  Empower  Organize  STOP Experimenting
    18. 18. Blur  Select  Integrate  Plan  Work toward being a “Social Organization”  (Kanter and Fine)
    19. 19. Niche  Select Conversation points  Look beyond Facebook and Twitter
    20. 20. Portable  Mobile  Feedback
    21. 21. Things to Read Cluetrain Manifesto  www.cluetrain.com Naked Conversations  Robert Scoble and Shel Israel
    22. 22. Things to Read Now is Gone  Geoff Livingston Groundswell  Charlene Li and Josh Bernoff The Networked Nonprofit  Beth Kanter &Allison Fine
    23. 23. Other Resources  http://delicious.com/franstep  Search for “nonprofit”  Social media groups in San Antonio  Social Media Breakfast  BMPR  Social Media Club  SmoochSA  Action Camp SA
    24. 24. Connect with Me!  My company= Step In Communication  E-Mail:  franstep09@gmail.com  Twitter: @fransteps  Find me on:  Facebook  LinkedIn  Foursquare
    25. 25. Questions?
    26. 26. Thank you!
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