Girl is getting ready for a party,and she grabs a bottle of WTR as she walks out the door
Girl is seen approaching the VIP door of a club. She walks through without question, taking a sip of WTR as she walks in.
A celebrity DJ is playing at the club and drinking WTR
People are dancing and having fun at the club. Obvious is thepresence of many WTR bottles.
A recycling bin full of empty WTR bottles is seen in the club.
A couple are seen holding hands at the end of their night. Shot cuts toAnother night....another day..... half empty WTR another WTR bottle – then slogan appears.
Bainbridge, J., Goc, N. And Tynan, L. (eds.).2011.Media and Journalism: New Approaches to Theory and Practice (2nd ed.), Melbourne: Oxford University Press.Gripsrud,J. 2006. Chapter 1: ‘Semiotics: Signs, Codes and Cultures’,in Analysing Media Texts, M.Gillespie and J. Toynbee (eds.), Berkshire, UK: Open University PressThwaites, T.,Davis, L. And Mules, W. 1994. Tools for Cultural Studies: An Introduction, Melbourne: MacMillanGobe, M. 2009. Emotional Branding: Fuel for Success in the Twenty-First Century, New York: Allworth PressVaid, H. 2003. Branding, New York: Watson-Buptill PublicationsHarrington, S. 2012. KCB101 Lecture 3. Accessed May 5, 2012. http://blackboard.qut.edu.au/webapps/portal/frameset.jsp?tab_tab_group_id=_2_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher% 3Ftype%3DCourse%26id%3D_82398_1%26url%3D