3. This magazine has very bold boyish colours and
mainly includes male artists on the front page
therefore generating a male Target Audience. The
only woman present on this cover is Rihanna. When
applying Gauntlett’s theory of empowering female
we can see that she is present to contribute to the
edgy theme of the magazine, when also applying
Mulvey’s Male Gaze which objectifies her which
implies that she is there to sexualise the magazine
and entice males. The coverline ‘Perfect Playlist for
every occasion’ shows this magazine understands
the wants of the audience and can show relation
between them through different types of music
which provides a mass target audience lots of
recommendations and also recognition of a variety
of Indie artists. The house style is dominantly
red, black and white which is very
masculine, however the corner coverline is pink
when talking about Rihanna which could connote a
femininity inside this magazine. In the middle of the
page there are four medium closeups of four artists
which connotes the importance is equal between
them all.

4. The contents page is divided, one half includes a lot of pictures
which reflects what is going to be featured throughout the magazine
in a visual way rather than through text and a standard contents
page which is more informative, this provides the reader with a less
boring page to look at and gives an insight on what the magazine will
be like throughout which is a god way to structure the contents. The
title of the page is quite small and plain in the corner which is
effective as there is a lot more going on throughout these pages,
there is also a ‘SUBSCRIBE’ box which is bold compared to the rest of
the page which attracts the reader’s eye and allows information
about the subscription to be read, this is an effective marketing
technique. The mise-en-scene in the Nirvana advert consists of a
guitar being played by the man which connotes a rocky theme
corresponding to the genre of the band. The monochrome colour
scheme of the image also connotes a dark edge to the band which
fits in with the connotations of the rocky theme.

5. This two page spread shows the
house of Paloma Faith which
contradicts the idea of the target
audience from the front page.
Not only does the woman
feminise the magazine, the
domesticity of her house being
featured in the magazine tries to
encourage females to read it. The
layout of
this article is very effective and
allows sufficient space for both
text and pictures. The text is very
small in order to get as much
writing in as possible and allows
the
picture to be bigger. The text is in
numbered boxes as a
border around the image
allowing each point to be
clearly shown and makes space
for the picture. The mise-enscene connotes a very quirky and
girly female living there through
the use of the colour pink and the
animal figure next to Paloma.

6. With other genres such as Pop
targeting their market for
teenaged girls this magazine is
more alternative and is aiming at
the opposite side of the spectrum;
older teenaged boys. This
magazine has a lot of coverlines
that take up the majority of the
page so the main image has to
cover the masthead and then
allowing the head to be the main
attraction. The model is looking
straight into the camera lense
making the magazine more
eyecatching, this is reinforced
through the camera being in the
mise-en-scene. Although the
masthead is being covered by Oli
Sykes’ head, the magazine has
enough popularity for the people
who look at it to know what
magazine it is.

7. This information of contents is only actually small, it takes up a third of the page and includes the name
of the article and little or no information on it. This therefore leaves plenty of room for other
information, in this case there is a competition which allows the magazine to use Web 2.0 to allow
people to enter and allows readers the opportunity to win something whilst the magazine makes
money. There is also a subscription information box in the bottom right hand corner, which is the exact
same as the other magazine, and is also eyecatching. At the bottom left of the page there is an editorial
comment which is friendly towards the reader and offers an insight into the world of the editor.

8. This two page spread is looking into the following year and why its going to be really
good. It will include information such as concert dates or music releases which makes the
year ‘rock’ through a music way and allows readers to know what’s going on when. The
coverline talks in a conversational way allowing a casual read instead of heavy reading
which is what other articles in this magazine are like.

9. NME is a very popular magazine that only
focuses on alternative music which allows
more bands to be spotted by the public
even when they are not very famous.
Magazines like these will include
upcoming artists which helps them gain
popularity and be backed by a high end
music magazine. Top 40 music is
dominated by POP music and these
alternative music magazines allow less
known artists to spread through shops.
The main picture covers the whole page
and includes coverlines that are relevant
to the picture and correspond to the
colour scheme of the tshirt and
instruments present in the picture and
the colour of the masthead. The man’s
hair connotes a grunge trend which is a
common trend through this genre. The
dateline is on this page and includes
information including date, price, website
and the barcode which every magazine
needs to have.

10. The contents page is much more creative than the majority
of mainstream magazine’s adding an individuality to the
structure. This contents page has taken up the majority of
the page, unlike the other magazines and also has a main
picture that covers three quarters of the page. The colours
are very girly and includes females in the picture which could
expand the target audience to girls as well as boys. At the
bottom of the page there is a point-of-sale where you can get
money off the magazine if the reader has a ‘Virgin Addict
Loyalty Card’, this also shows album covers of various bands
letting the audience know what they can get money off.
Throughout this magazine there is a page dedicated to
Gorillaz’s new album ‘Demon Days’ which is an effective
marketing technique.

11. This two page spread is dedicated to the then
upcoming band Arctic Monkeys, there is a picture
of them on the left allowing readers to know
what the band look like which makes them easily
recognisable in the future. The pink text goes
across the picture and overlaps the text in an
original font and attracts a female fan base. The
heading at the side ‘Meet the arctic Monkeys
army’ shows that the band have a growing fan
base, the quote ‘they’re the best band since the
Libertines’ expresses their talent and entices
readers into looking them up on YouTube which
generates popularity. The structure of the page is
very effective and I really like it.

12. These pictures summarise the ideas that I
would like to incorporate in my magazine:
- A competition to win something on
the contents page
- A headline that overlaps the main
image of the two page spread
- A creative contents page following the
house colours
- A corner of a page which is dedicated
to subscribing to the magazine
- Numbered boxes on the two page
spread
- A dateline box on the front page must
be included.