Before we get started, I must share with you that information in this presentation is covered by this guidance.
Slide Transition: The more complex the IT environment is, the less room there is for innovation, and the higher the costs. It’s no wonder I.T. has a hard time keeping up with changing business needs.
Slide Transition: Managing complex I.T. also consumes resources that otherwise could be used to exploit new technology trends. Mobile computing brings its own set of challenges to the enterprise. Everyone is accustomed to anytime, anywhere access to applications on their personal smart phones, PDAs, and tablets—and that means employees are demanding that I.T. support those devices. And by 2014, 90 percent of organizations will support corporate applications on personal devices. * (Notes: *Source: Gartner’s Top Predictions: 2011To compete in the new global economy, companies will need to empower people to drive innovation and change. This requires a strategy for innovation work that identifies the types of information employees need to do their jobs, as well as ways in which they engage with their peers.Research shows that innovation worker productivity can increase by 50% when companies apply technology more precisely, with solutions tailored to specific jobs or roles, such as technologies like portals and collaboration tools (Notes: “Rethinking knowledge work: A strategic approach”, McKinsey Quarterly, February 2011)The unintended consequences of recent technology advances can also exacerbate complexity. The Internet generates vast amounts of information every second, leading to Big Data.Big Data describes very large datasets that exceed an organization’s capacity – using conventional technology – to capture, store, search, share and analyze. Across all industries, the growth of data is outpacing storage capacity 2 to 1. (Notes: Exadata video)However, businesses that are able to manage big data effectively have the opportunity to boost efficiency, innovation and competitiveness. Finally, nicheSaaS solutions are recreating application silos, but this time in the cloud. Only four percent of organizations have fully integrated their SaaS silos, and 40 percent cite technology limitations as a reason for not integrating them. (Notes: “Appirio Shatters Cloud Silos With Cloud Broker Technology,” CRN, September 15, 2010)
Slide Transition: Oracle’s strategy is to SIMPLIFY I.T. so customers can use technology for business innovation, not just for business as usual.
Slide Transition: First, Oracle is simplifying I.T. by engineering hardware and software to work together, upending the longstanding industry practice of cobbling together different components.Oracle's strategy is based on these 4 elements:Best in class: We're innovating at every layer of the stack, and delivering best in class products – in servers, storage, Operating Systems, virtualization, enterprisemanagement, and in in databases, middleware and applications. We work in heterogeneous environments.Vertically integrate for extreme differentiation: We vertically integrate those pieces where we own the IP. Take those very same piece-part capabilities that I described and bring them together into vertically integrated systems for extreme improvement in performance and TCO for our customers.we do it as part of our R&D, not part of your IT budget. with things like integrated systems and engineered systems, where we bring the hardware and software and we engineer them together, is we actually engineer out services. We're in the services business in that we do it as a pre-provisioned product and a solution.Industry capabilities: solve our customers' problems that are unique by industry.Deployment choice: deliver with whatever architecture is best suited for the customer (ability to deliver all the capabilities I just described any way the customer wants to get them, through whatever delivery architectures are appropriate for them.
I mentioned how Oracle engineers the entire stack to work together, and that reduces complexity, drives better performance and better savings. If you look at what the alternative is, lets say you get the database from Oracle, but you run it on RedHat, using VMware for virtualization on HP gear running WebSphere. You could be using any number of different storage and networking vendors, might even have a few Windows Servers in the mix. Those disparate products were all designed and engineered by different teams around the world and it’s simply not possible for all of components to be designed and tested to work together with best practices that will yield anywhere near the same results. There is simply no single place where you can go to find out what to order with what, what works best with what, and then how get the most out of a particular set of technologies. So this means not only does the customer have to deal with all these different vendors and purchase orders, they also have to figure out how to put it together. That’s time and money that could be spend on either new solutions, or in transforming I.T.
There are many ways Oracle is optimizing and transforming existing data centers, including any or a mixture or the following:First of all, all of those best in class products are engineered to provide the best results in their respective categories.In addition, they are engineered to work together, and that alone simplifies a great deal for IT organizations. These become the building blocks that customers can build their solutions, but they have already been engineered to work together.» Or we can to all the way to the massively simplified, purpose-built Engineered Systems, such as Exadata, Exalogic and the new Exalytics, and the general purpose engineered system, the SPARC SuperCluster. » But since customers have a wide variety of needs, we take this even further with our Optimized Solutions, which provide flexible, predictable guided deployments that reduce risk, lower TCO and improve productivity that customer build on top of Best-in-Class products or the SPARC SuperCluster.With Oracle Optimized Solutions, you are able to select the best solution for a particular problem and then integrate the parts. In this case, you have a guided deployment, you know that all of the parts are designed to work together in an optimal fashion, you have the flexibility to change or substitute various components, but you know it’s going to work at the end and you purchased it all from one company so service is easier. A that’s a big win.Additional Information:In fact, this illustrates Oracle’s overall strategy for transforming the datacenter. Today’s IT infrastructure is massively customizedwith mix & match technologies that have led to this enormous IT complexity and rising costs.Duplicate systems, proliferating and inconsistent data about customers, employees, products and services, and makeshift integrations lead to longer times to market, poor customer service, inefficient processes and lost opportunities for achieving economies of scale. The complex web of systems and processes results in long lead-times for projects and increasing pressures on datacenter power and cooling. Systems are relatively fragile and risky to modify. Focused on components (perhaps pools of compute or storage components) Services/Labor intensive (internal or external resources): implementation, integration and ongoing maintenance Application / Services deployments are Unique drives up cost/time/fragility, slows down agility/speed of changesMost Vendors and Customers are focused on Infrastructure Building Blocks as the future directionIncremental Improvements via low-level building blocks (e.g. Server virtualization):Most companies and vendors are able to achieve incremental improvements and efficiencies through server virtualization, and moving towards virtualized pools of compute, storage & network resources. Typically low-level hardware and hypervisor/server building blocks, not application oriented Limited to incremental improvements Oracle offers this too because there is real value in standardizing even at the IaaS levelMassive simplification is Game changing We see an inflection point in the industry – an opportunity to move past the typical incremental improvements and fundamentally change the IT operating model. Oracle is focused on the game changing opportunities for how IT buys, deploys & runs services. Two key areas are elastic cloud services and pre-integrated, workload optimized systems. The goal is take out massive amounts of labor – not just upfront, but throughout the lifecycle of the services you deliver to the business.Oracle is uniquely positioned to deliver vertically integrated systems, delivering a transformation of how technology for the datacenter. Integration happens at multiple layers of the technology stack, starting with “best in class” component technology, database, middleware, and applications, and ultimately through tightly integrated, highly optimized, engineered systems for specific and general purpose workloads.
For each enterprise application environment, our engineering teams identify the best environment for running those applications – in some cases, that’s based on our Engineered Systems, in others we’re picking individual best-in-class server and storage components (SPARC, x86 or combinations). The engineering teams across the software and hardware products work together to identify, integrate and conduct full stack testing – resulting in documented best practices for deployment, tuning and getting the most out of your IT investments.
Through Oracle’s unique capabilities to co-engineer Hardware and Software to deliver greater run time attributes around performance, availability, security, and management combined with TCO advantages, Oracle delivers 15 different Optimized Solutions that deliver significant differentiation and value over the competition. These astounding results are the proof that Oracle is uniquely positioned to deliver unparalleled customer benefits like no one else. No other competitor is capable of engineering optimizations into a single vendor solution like Oracle by applying engineering enhancements to specific areas of the stack where the results are greatest from firmware to application code.All claims used on this slide have substantiations coming from respective Solutions.See Substantiations slides at the end of this presentation. Per Oracle Legal you MUST include those slides for ANY public presentation
The systems is fully integrated – which means all hardware and software components are:(see slide)
Industry analysts agree that the integrated systems trend is really catching on.According to Gartner… (read from slide)
So now we’re in a new era where a single integrated system delivers on all the needs of business application users.With Oracle Exalogic & Exadata.
4 new products have joined Exadata and Exalogic in the Engineered Systems family. These new products adhere to the same technology principles as Exadata and Exalogic, and extend the Engineered Systems’ value proposition. We have been in this business delivering Engineered Systems since 2008 with the introduction of Exadata followed closely by Exalogic. The success of these products has been trulyamazing – outpacing even our goals for adoption. We have over 1200 systems sold to date and expect that number to be 4000 later this year. Exalogic has already surpassed Exadata as the fastest growing product in Oracle’s history and the demand for our new products leads us to believe we will see even greater adoption of our products as they were designed to be “Better Together”.With all of our products the deployment time is minimized, manageability is maximized, the lowest total cost of ownership in comparison to our competitors is delivered to you, implementation risk is minimized, and as always you have one single point of contact for support. These core principles apply to our existing products, our new products, and will certainly apply to the innovation we continue to deliver.
This is clearly a big vision. What were our design goals?We set out to deliver on 4 key goals… (see slide)
Dong: the change the graph using Tuxedo data
Here we see every x86 offering from Oracle, clearly demonstrating the company-wide commitment to x86. For Exa* systems, x86 is used extensively and provides the fundamental horsepower for those systems. By integrating and customizing, Oracle has achieved a 10x performance gain (in Exadata) using x86 architecture.Even our SPARC SuperCluster, as well as our storage offerings, uses Sun x86 as its storage node.Finally, we see how even the x86 component systems come with a long list of free Oracle software for use in enterprise data centers. 1. Oracle system management, including Oracle Enterprise Manager Ops Center and Oracle ILOM components. 2. Oracle Virtualization with NO limits on sockets, cores, or RAM 3. Oracle OS (choice of Linux or Oracle Solaris)We also certify usage with other 3rd party software for mixed environments; such as Windows, VMware, Red Hat Linux, SUSE Linux. Additionally, our x86 products can be used with 3rd party data center management tools that support industry standard x86 interfaces.
In addition to the SPARC entry, mid-range, and high-end best-of-breed servers, Oracle has built an engineered system based on SPARC T4-4 Compute Nodes running the Solaris Operating System.Starting with the SPARC SuperCluster, the most important point to think about is it’s best for Oracle applications. Exadata purpose built for the database runs that extraordinarily well, and Exalogic runs middleware, Java middleware, WebLogic and those applications extraordinarily well. But what we wanted to do here is to bring those pieces of technology together with any other stuff you have running in your enterprise. So, we have many customers that have hundreds or thousands of applications, whether they’re packaged applications or written in traditional languages, running many parts of their enterprise. And we bring together these core technologies into a platform that lets you run those applications, but also have the best of the best from Oracle so you can run side-by-side with database 11, you can run side-by-side with WebLogic, and so on.Performance substantiation:1M IOPS: Based on internal measurement of Exadata Storage cells10x Java performance: Based on internal measurement of Exalogic ZFS 2x faster, ½ the price of NetApp: Demonstrates the performance of ZFS Storage via the Oracle Sun ZFS Storage 7420 appliance which delivered outstanding performance and price/performance on the SPC Benchmark 1, beating results published on the NetApp FAS3270A.The Sun ZFS Storage 7420 appliance delivered 137,066.20 SPC-1 IOPS at $2.99 $/SPC-1 IOPS on the SPC-1 benchmark. The Sun ZFS Storage 7420 appliance outperformed the NetApp FAS3270A by 2x on the SPC-1 benchmark. The Sun ZFS Storage 7420 appliance outperformed the NetApp FAS3270A by 2.5x on price/performance on the SPC-1 benchmark.SPC-1, SPC-1 IOPS, $/SPC-1 IOPS reg tm of Storage Performance Council (SPC). More info www.storageperformance.org. Oracle Sun ZFS Storage 7420 Appliance http://www.storageperformance.org/results/benchmark_results_spc1#a00108 As of October 3, 2011.Cloud provisioning, unmatched scalability: Scalability of Solaris 11, leader in scaling to 512 threadsNear zero virtualization overhead: Solaris Zones, based on internal testsInfiniBand: 5-8x speed of current networksEnterprise Manager reduction of downtime: Oracle is helping to streamline operations, increase productivity, reduce downtime, and remove management barriers with Oracle Enterprise Manager Ops Center. With the ability to manage today’s increasingly heterogeneous, diverse, and complex datacenters, Oracle Enterprise Manager Ops Center helps IT staff create dynamic, scalable, datacenter infrastructure that adapts to ever-changing business priorities and demands. White paper including description of reduced downtime: http://www.oracle.com/oms/enterprisemanager11g/application-to-disk-067846.html
Oracle Systems Strategy and
Principal Sales Consultant
Oct - 2013
The following is intended to outline our general product
direction. It is intended for information purposes only, and may
not be incorporated into any contract. It is not a commitment to
deliver any material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any features or
functionality described for Oracle‟s products remain at the sole
discretion of Oracle.
Retos de los clientes y « pain points »
Increasing Operating Costs - 70% of data
center costs are non-revenue generating OPEX
Resource Constraints– 80% of IT resources are
spent on maintenance vs innovation
Time To Value– Businesses lack the agility
necessary to deploy applications in a timely
manner to address customer expectations
Dated Infrastructure - According to IDC 44% of
installed servers are between 4-5 years old
Unpredictable Computing Demands - Variable
& unpredictable demands from internal and
Source: IDC Directions 2013
MEANS LESS INNOVATION
The Unique Oracle Advantage
Hardware and Software Engineered to Work Together
Transforming the Data Center
From Best in Class to Engineered Systems
Oracle Optimized Solutions
Investing in Building the Best Hardware in the World
Engineered Together at Every Layer For Your Success
Oracle Optimized Solutions
Complete Solutions Addressing a Broad Range of Customer Needs
OS and Virtualization
Oracle Optimized Solutions Leadership
36% lower TCA vs. IBM
3.5x faster vs. IBM
2x lower TCO vs. IBM
11x faster, ½ the cost of IBM
Oracle E-Business Suite
JD Edwards EnterpriseOne
Up to 7x faster queries
Up to 3x lower TCO vs.IBM
3x greater scale
* See substantiation slides
11x faster vs. x86
38% lower TCA vs..
3.6x lower TCA/3.4x Perf than
IBM Power 780
Lifecycle Content Management
2.5x better TCO over EMC
Backup and Recovery
5x less cost & faster vs.
Replace IBM for 2.6x TCO
Enterprise Cloud Infrastructure
2x better TCO than IBM/PowerVM
Enterprise Database Cloud
4x better $/perf vs. IBM
Tiered Storage Infrastructure
73% lower cost vs. EMC tiered
Oracle Engineered Systems
Mission: Simplify Your Environment
A FULLY INTEGRATED SYSTEM
Thousands of Engineered Systems In Production
Existing Applications, Spectacular Results
THE INTEGRATED SYSTEMS TREND IS CATCHING ON
“By year-end 2015, integrated systems will account
of total server shipment value.”
Gartner Symposium/IT Expo presentation, “Is the Concept of the
Server Obsolete – or in Need of Redefining?”, November 2012
A NEW ERA: ORACLE ENGINEERED SYSTEMS
HARDWARE AND SOFTWARE ENGINEERED TO WORK TOGETHER
Compute Appliances Have a Role Within Gartner's Fabric Continuum
ENGINEERED SYSTEMS: HARDWARE & SOFTWARE
Extreme performance I/O
large data sets
disk to tape,
with highbandwidth I/O
for loading „big‟
in one rack
OVCA + Storage
(Database + Applications)