Macworld ac july29-pc
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Macworld ac july29-pc

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Philana Chen's Macworld Talk on the future of Mobile and the Enterprise

Philana Chen's Macworld Talk on the future of Mobile and the Enterprise

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  • Alarm Clock & WeatherFitness App & BreakfastCheck Messages (WeChat, SMS, no email!)Check ScheduleFind Location of Client Meeting
  • Exchange Business CardsDrive Presentation from mobile device to everyone else’s deviceCapture notes from meeting (Evernote?)
  • Find and book a restaurant (or at least determine the wait)Share the menu (maybe even pre-order on the way)Payment is automatic
  • Shop onlineStream some media (watch TV)Read the newsCall the parentsFacebook/Weibo
  • Update status of meetingReview another customer orderInterview a candidateGot a sales lead – research the company and contacts thereAttend a team meeting with people in Europe
  • Shop onlineStream some media (watch TV)Read the newsCall the parentsFacebook/Weibo
  • DealersForum
  • RF

Macworld ac july29-pc Macworld ac july29-pc Presentation Transcript

  • Mobilizing theEnterpriseMoving Away from 90sInfrastructure to a Cloud-centricConsumer Friendly EnvironmentAugust 3, 2012Jacob Hsu, CEOPhilana Chen, VP Strategy
  • A Mobile World(A World Without PCs)
  • Good Morning!
  • Off to a Meeting
  • After the Meeting
  • Having Lunch?
  • No more fa piao!
  • Just kidding 
  • Heading back to the office
  • Where’s the office? You don’t go to the office, anymore. The office is WHERE YOU ARE
  • Good Evening
  • Really?A World Without PCs?
  • Emerging Mobility
  • Purchasing Trends Source: Citi Research Group, 7/8/12
  • Remote Access
  • Takeaway 1: Get ready for a worldwithout PCs - Centralize your data (cloud) - Have the right tools - Empower knowledge workers
  • Takeaway 2: Tailor your BusinessProcesses for Consumer Behavior - Improved user experience - Shift your focus from web interface to mobile interface - Today’s consumers want information instantly
  • Takeaway 3: Start now - Work incrementally
  • Takeaway 2: Tailor your businessprocesses for Consumer Behavior
  • Takeaway 2: Tailor your businessprocesses for Consumer Behavior
  • Before 2007 Mobile app’s was something the mobile operators discussed at conferences The Walled Garden Rest of the End Telco Value Chain User Page 22
  • After 2007 Mobile web & App’s Apple App Dev. Servic End e User Googl Telcos e Servic e Page 23
  • Evolution 1 Connecting Connecting Everything People Connecting Buildings Page 24
  • Evolution 2 Unlimited Two One Page 25
  • Evolution 3 • I am mobile and urgently need … Micro-tasks • Messaging • Book, Check in • Search • Remote control • Entertainment Telematics • Communication • Robotics Constantly connected • I am mobile and bored Media & • On demand Entertainment streaming • Real time streaming • Advertising • Micropayments • Web Shop mCommerce • Advertising • Check in/Loyalty/Shop Finder Page 26
  • Why? Technology  Developer adoption  Market reach  Price  Business Models  Access/Bandwidth  Exactly what a consumer want Page 27
  • QR Bar Code reader Wish Lists Use camera for searchPayment Mobile advertisingservicesSame or Push to talk – directpersonalized connect to customersupply of serviceproductsCreate yourown locationservice. Shoplocator or buyonline Payment integration Augmented reality Page 28
  • Articles read on a computer Source: 100 million articles saved by Read It Later users across all major web and mobile platforms. Page 29
  • Articles read on an iPhone Page 30
  • Articles read on an iPAD Page 31
  • How the iPAD is changing online reading Page 32
  • Conclusions > When a reader is given a choice about how to consume their content, a major shift in behavior occurs. They shift that content to prime time and onto a device better suited for consumption. > It appears that the devices users prefer for reading are mobile devices, most notably the iPad. > Mobile devices are making it possible for readers to take control once more. Page 33
  • On Line OnlyYou do all business online. Your objective is engagement and sales – of yourproducts or services. Sample industries: online retailers, gaming, web publishers
  • This is your new storefront – always openYou do all business online. Your objective is engagement and sales – of yourproducts or services. Sample industries: online retailers, gaming, web publishers
  • Leads GenerationYour business relies on a direct relationship with your clients. Your objective iscustomer acquisition. Sample industries: car dealerships, realestate, restaurants, utilities and insurance. of large online advertisers 79% do not have a mobile optimized site
  • Brand DriverYour business relies heavily on branding to differentiate itself from competitors.Your objective is awareness. Sample industries: entertainment, consumerproducts, pharmaceuticals.
  • Multi ChannelYour business operates both online and off. Your objective is to create aseamless experience between both. Sample industries:retailers, financial, telecom.
  • InformationYou have an information rich web site, and the users will have big benefits from amobile version of the site. Sample industries are: Travel, commuting, …
  • Summary> It is critical to have a web site that can be used by mobile users, give them a positive experience and support your business goals.> “Look in the mirror” – Test your own site in a SmartPhone and an iPad> What is your competition up to?> What could you easily do?> What would a mobile strategy look like?
  • The Key Challenge> Picture about bigslowtough IT backend> Towards fast moving agile Mobile Frontend> Big ?
  • Case Studies
  • Symbio provides advanced software engineering andR&D co-creation services to the worlds technologyinnovators.Symbio is here to enable your technology vision andactualize tomorrows market opportunities.By working with Symbios global technology expertsand engineering centers, clients have been able to:> Accelerate software development cycles and speed time-to-market by as much as 25%> Gain as much as 75% of cost efficiencies in R&D and product engineering, test, and support operations> Improve end-user experience and customer satisfaction> Scale engineering capacity on-demand and release more products to market
  • Symbio from Customer Perspective Symbio is our trusted technology expert, our go-to partner for co-creating innovations Basic Buying Behaviors Symbio Differentiators I want an innovation partner who can give me a competitive edge Performance Client Innovation Co-Creation: “Partners to Create Tomorrow’s Innovations” I want a scalable, reliable partner who delivers at the best prices Scale Client I want a team that can augment my own technical limitations Experts in Convergence: “Architects of Mobile + Cloud Software” Skill Gap Client I want a partner who “gets it”, understands my business, flexs for me Relationship Client Global Expertise + Scale: I want a partner who can deliver me a “Best Expertise Everywhere, On-Demand” China market strategy China Story Client
  • Sales & Solutions Delivery NordicsCupertino Beijing Tokyo Shanghai Chengdu Taipei > R&D Base: Beijing, Chengdu > Frontend Teams: Beijing, Shanghai, Taipei, Nordics cities, US cities > Sales Teams: Symbio Direct sales teams: APAC, EU, US
  • Case 1> RF> Nissan ABQ> Norwegian stuff
  • Case AirbiquityA global platform for delivery of connected vehicle services.> Description • Airbiquity is the global leader in the connected vehicle services market, with customers including: Ford, Hitachi, Motorola, Onstar, Shell, Nissan, Bosch etc. • Bring value to Nissan Leaf owners by innovative mobile solutions for remote control of the electric vehicle.> Solution • Symbio Team regarded as Airbiquity’s ODC team. • Provided technical capability to design, implement, and maintain a cloud based back end solution and mobile apps for the end users.> Accomplishments • Symbio helped Airbiquity to become a leader in the telematics domain by providing customers with innovative mobile solutions.> Technologies • iPhone, Android, Blackberry, J2ME
  • Case RF-Swedish sportsA mobile platform for the members of Swedish sports associations. Easingadministration for members as well as adding social network services.> Description • The world of sports in Sweden is organized in a common federation, RF, managing different sports associations and clubs. • About one third of the Swedish population are members in sports clubs.> Solution • Symbio Team regarded as RF’s ODC team. • Provided technical capability to design, implement, and maintain a cloud based back end solution and mobile apps for end users.> Accomplishments • Symbio helped RF to ease administration for the coaches and daily leaders within Swedish sports by introducing mobile solutions.> Technologies • iPhone, iPad, Android, WP7, MS Azure
  • Case Orbit GMTUsing Mobile Video Solutions in Monitoring and Remote Operation of ModernAquaculture.> Description • Orbit GMT is the market leader in the development and production of monitoring systems for the aquaculture industry and a technology leader in feeding solutions.> Solution • Symbio Team regarded as Orbit’s ODC team. • Provided technical capability to design, implement, and maintain server side back end solution and mobile apps for end users.> Accomplishments • Symbio helped Orbit to enhance the server side capabilities to handle monitoring with mobile video streaming to a number of hand held devices, making remote operation a reality.> Technologies • iPhone, iPad, Android, WP7