0
Game Layers in New
Media Startups
Frank Yu
bio
Manila>Jersey City>Rutgers>Military
Intelligence>Harvard>USSR>PrivateBanking>HongKon
g>PIMCO>HongKong>Chinadotcom>Sing...
Know your neighbor Do they play games?
What is the game
layer?
• Making interaction fun
• Making interaction progressive
and immersive
• Engage and capture the u...
Terms
• Augmented Reality
Layer
• API, SDK
• Mashable Web, plugin
• Game Dynamics
• Social Graph
Some Terms
• Augmented Reality
• SDK, API
• Plugins, Mashable
• Social Graph
RPGs
• Persistent Character and world
• Customization
• Leveling and the Grind
• Quests and subquests
• Economy and curren...
Xbox Live
Achievements
• all xbox live games have
achievements
• A third are easy
• Second third require more work
• Last ...
The Game Dynamics the core
Elements of Game
Design
Jesse Schell
Game Dynamics
• RPG Format
• Badges and
Achievements
• Competitive aspect
• Users are guided
towards an experience
• Statu...
Companies and Apps examples
coins and badges Creating economies
coins and badges Creating economies
Foursquare
• Mayorships
• Badges
• GeoLocation
• Swarm Badge
Badges
SCVNGR Scavenger Hunts
SCVNGR
• Scavenger Hunts with Mobile
• Acquired by Google
Epic Win
• RPG based on accomplishing
mundane chores to level up
• Users make their To Do list into
a game
• Their avatars...
Quora
• Social Network Around
Questions
• Content is voted on based on
value
• Represents the next gen of
content on the w...
Some Good Articles
• http://techcrunch.com/2010/08/25/scvngr-game-mechanics/
• http://techcrunch.com/2010/08/01/the-new-ga...
www.kwestr.com still in development
In closing
• Gaming elements will continue
to leak into media because it
builds engagement, addiction
and community
• Are ...
Questions
• @frankyu
• frank@kwestr.com
• Sign up for
www.thestartupdigest.com
choose Beijing and Shanghai
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Chitchat

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Game Layer PPT from Xindanwei Talk Oct 15, 2010

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  1. 1. Game Layers in New Media Startups Frank Yu
  2. 2. bio Manila>Jersey City>Rutgers>Military Intelligence>Harvard>USSR>PrivateBanking>HongKon g>PIMCO>HongKong>Chinadotcom>Singapore>XBOX >Beijing>IE7>MediaCenter>CasualGames>Mobile Games>iPadGames>Shanghai>FacebookApps>Kwestr •I make Games. I live in China. I do all kinds of stuff
  3. 3. Know your neighbor Do they play games?
  4. 4. What is the game layer? • Making interaction fun • Making interaction progressive and immersive • Engage and capture the user • Make the user a viral vector • Lead the user into a revenue source
  5. 5. Terms • Augmented Reality Layer • API, SDK • Mashable Web, plugin • Game Dynamics • Social Graph
  6. 6. Some Terms • Augmented Reality • SDK, API • Plugins, Mashable • Social Graph
  7. 7. RPGs • Persistent Character and world • Customization • Leveling and the Grind • Quests and subquests • Economy and currencies • Social Interaction
  8. 8. Xbox Live Achievements • all xbox live games have achievements • A third are easy • Second third require more work • Last third very difficult • Achievements made Xbox Live a success
  9. 9. The Game Dynamics the core
  10. 10. Elements of Game Design Jesse Schell
  11. 11. Game Dynamics • RPG Format • Badges and Achievements • Competitive aspect • Users are guided towards an experience • Status and honorifics • Social Integration
  12. 12. Companies and Apps examples
  13. 13. coins and badges Creating economies
  14. 14. coins and badges Creating economies
  15. 15. Foursquare • Mayorships • Badges • GeoLocation • Swarm Badge
  16. 16. Badges
  17. 17. SCVNGR Scavenger Hunts
  18. 18. SCVNGR • Scavenger Hunts with Mobile • Acquired by Google
  19. 19. Epic Win • RPG based on accomplishing mundane chores to level up • Users make their To Do list into a game • Their avatars level up based on tasks they take on such as in my case Laundry <helps strength> or Write Articles <helps intellect>
  20. 20. Quora • Social Network Around Questions • Content is voted on based on value • Represents the next gen of content on the web • Layered on top of Facebook Connect like social games
  21. 21. Some Good Articles • http://techcrunch.com/2010/08/25/scvngr-game-mechanics/ • http://techcrunch.com/2010/08/01/the-new-games- people-play-game-mechanics-in-the-age-of-social/
  22. 22. www.kwestr.com still in development
  23. 23. In closing • Gaming elements will continue to leak into media because it builds engagement, addiction and community • Are we going to get buried in badges, achievements and all these minigames? • You may not like it but the younger and new generations see no problem with it. • Aggregation and Metasites will arise
  24. 24. Questions • @frankyu • frank@kwestr.com • Sign up for www.thestartupdigest.com choose Beijing and Shanghai
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