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Game Layer PPT from Xindanwei Talk Oct 15, 2010

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Chitchat

  1. 1. Game Layers in New Media Startups Frank Yu
  2. 2. bio Manila>Jersey City>Rutgers>Military Intelligence>Harvard>USSR>PrivateBanking>HongKon g>PIMCO>HongKong>Chinadotcom>Singapore>XBOX >Beijing>IE7>MediaCenter>CasualGames>Mobile Games>iPadGames>Shanghai>FacebookApps>Kwestr •I make Games. I live in China. I do all kinds of stuff
  3. 3. Know your neighbor Do they play games?
  4. 4. What is the game layer? • Making interaction fun • Making interaction progressive and immersive • Engage and capture the user • Make the user a viral vector • Lead the user into a revenue source
  5. 5. Terms • Augmented Reality Layer • API, SDK • Mashable Web, plugin • Game Dynamics • Social Graph
  6. 6. Some Terms • Augmented Reality • SDK, API • Plugins, Mashable • Social Graph
  7. 7. RPGs • Persistent Character and world • Customization • Leveling and the Grind • Quests and subquests • Economy and currencies • Social Interaction
  8. 8. Xbox Live Achievements • all xbox live games have achievements • A third are easy • Second third require more work • Last third very difficult • Achievements made Xbox Live a success
  9. 9. The Game Dynamics the core
  10. 10. Elements of Game Design Jesse Schell
  11. 11. Game Dynamics • RPG Format • Badges and Achievements • Competitive aspect • Users are guided towards an experience • Status and honorifics • Social Integration
  12. 12. Companies and Apps examples
  13. 13. coins and badges Creating economies
  14. 14. coins and badges Creating economies
  15. 15. Foursquare • Mayorships • Badges • GeoLocation • Swarm Badge
  16. 16. Badges
  17. 17. SCVNGR Scavenger Hunts
  18. 18. SCVNGR • Scavenger Hunts with Mobile • Acquired by Google
  19. 19. Epic Win • RPG based on accomplishing mundane chores to level up • Users make their To Do list into a game • Their avatars level up based on tasks they take on such as in my case Laundry <helps strength> or Write Articles <helps intellect>
  20. 20. Quora • Social Network Around Questions • Content is voted on based on value • Represents the next gen of content on the web • Layered on top of Facebook Connect like social games
  21. 21. Some Good Articles • http://techcrunch.com/2010/08/25/scvngr-game-mechanics/ • http://techcrunch.com/2010/08/01/the-new-games- people-play-game-mechanics-in-the-age-of-social/
  22. 22. www.kwestr.com still in development
  23. 23. In closing • Gaming elements will continue to leak into media because it builds engagement, addiction and community • Are we going to get buried in badges, achievements and all these minigames? • You may not like it but the younger and new generations see no problem with it. • Aggregation and Metasites will arise
  24. 24. Questions • @frankyu • frank@kwestr.com • Sign up for www.thestartupdigest.com choose Beijing and Shanghai

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