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Skoda Octavia Tour


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Stock Clearance communication for the old model of Skoda Octavia Tour

Stock Clearance communication for the old model of Skoda Octavia Tour

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  • 1. Skoda Octavia Tour
  • 2. Premises
  • 3. There was a time whenevery “regular joe” car Our challengeon the romanian marketwas advertising the advertise stock clearance forRemat program Skoda Octavia T in times our= of discount huntingan old car gets you adiscount for a new car* best offer = largest discount
  • 4. Chevrolet Cr in front uize ld lose we couP rice wise, i scounts ors’ d of c ompetit Dacia Loga n Renauld Sym bol Fiat Linea F rd F cus o o
  • 5. But! we have another great advantage.. It’s a Skoda! The car you’d recognize anywhere!
  • 6. THE HONEST SkodaLong lasting, reliable carThe car that never let’s you downNo fancy/ new-age/ high-tech featuresVery good price/quality ratio what youRecognizable classic look focu sed on car on a rea lly need
  • 7. Skoda Octavia Facts&Figures12 years on the Romanian market (14 years worldwide)More than 40.000 pieces sold in Romania (more than 1 millionsold world wide)More than 1 million km made by one carThe same design since the model has been launched WELL KNOWN A VERY BRAND
  • 8. only 1000 pieces left SELL TOSTOCK C LEARANCE
  • 9. Who are we talking to?
  • 10. The Octavia T is the perfect car for those who ourappreciate classic valuesbelieve that no statementis a statement I am who I am, I needdon’t believe in fashion, things I can rely on,but in reliability things that will help medo not need status be myselfboosters, but personalenhancers
  • 11. around 40 y.o. family guy medium incomes doesn’t like to stand out Marius says NO to fancy says YES to trusthe gets trustworthy products, which he knowswill prove reliable and help him with his plans believes that the people actually make the difference, not the objects they surround themselves with
  • 12. We told all those MariusIt’s your last chance to get a new Octavia Tour! Don’t miss the opportunity.
  • 13. Dramatized asIt’s such a nice car we can’t stock clear it
  • 14. how we did it Executions
  • 15. “Reluctant dealer” 30’’ TVC
  • 16. Results The stock got cleared before theIn September 2010, the month when end of 2010the campaign was aired, sales raised with 29%