new marketing concepts for tourism industry

new marketing trends en ontwikkelingen voor de tourist information markt frank reef november 2006

what’s new
mobiele telefonie
n arrowcasting
podcast
social networks

mobiele telefonie
‘ One day every town will have one’
quote by Alexander Graham Bell
inventor of the telephone

mobiele telefonie
http://www.youtube.com/watch?v=j6RtqlxrPgQ

mobiel mobiel internet
mobiel internet
mobiele applicaties

mobiel mobiele reisgids voor mobiele telefoon en PDA

mobiel applicaties voor mobiele telefoons

narrowcasting
narrowcasting is a form of broadcasting
narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes
narrowcasting is based on the idea that mass audiences do not exist

narrowcasting targetted advertising
http://www.thisison.nl/project_details.php?project=Bravia

narrowcasting digital signage en interactieve media
target marketing
doelgroepspecifiek
mogelijkheid tot interactiviteit
instore media
real-time en up-to-date
advertising
broadcasting networks
Schiphol Airport
NS stations
(airport-)taxi’s

podcast
A podcast is a multimedia file distributed over
the Internet using syndication feeds, for
playback on mobile devices and personal
computers

podcast podscroll
Digitale reisgidsen voor gebruik op iPod of mobiele telefoon
Rough Guide
WCities

podcast travelcast
Gesproken reisgidsen
walki-talki.com

internet social networks
create
reisverhalen, foto’s en video’s
share
blogs, vlogs en fotoalbums
communities
mashup
comment
user feedback
search
local search
Google Earth

social networks weblogs

social networks fotoalbums

social networks video’s

social networks communities

social networks mashups

social networks travelblogs

social networks weblogs

social networks customer feedback

search local content

search mobile search

search Google Earth

new marketing concepts for tourism industry

by frankreef on Nov 01, 2006

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