Your SlideShare is downloading. ×
0
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
new marketing concepts for tourism industry
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

new marketing concepts for tourism industry

6,637

Published on

presentation for business managers of the Amsterdam Tourist Board

presentation for business managers of the Amsterdam Tourist Board

Published in: Business, Technology
0 Comments
17 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
6,637
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
17
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. new marketing trends en ontwikkelingen voor de tourist information markt frank reef november 2006
  • 2. what’s new <ul><li>mobiele telefonie </li></ul><ul><li>n arrowcasting </li></ul><ul><li>podcast </li></ul><ul><li>social networks </li></ul>
  • 3. mobiele telefonie <ul><li>‘ One day every town will have one’ </li></ul><ul><li>quote by Alexander Graham Bell </li></ul><ul><li>inventor of the telephone </li></ul>
  • 4. mobiele telefonie <ul><li>http://www.youtube.com/watch?v=j6RtqlxrPgQ </li></ul>
  • 5. mobiel mobiel internet <ul><li>mobiel internet </li></ul><ul><li>mobiele applicaties </li></ul>
  • 6. mobiel mobiele reisgids voor mobiele telefoon en PDA
  • 7. mobiel applicaties voor mobiele telefoons
  • 8. narrowcasting <ul><li>narrowcasting is a form of broadcasting </li></ul><ul><li>narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes </li></ul><ul><li>narrowcasting is based on the idea that mass audiences do not exist </li></ul>
  • 9. narrowcasting targetted advertising <ul><li>http://www.thisison.nl/project_details.php?project=Bravia </li></ul>
  • 10. narrowcasting digital signage en interactieve media <ul><li>target marketing </li></ul><ul><ul><li>doelgroepspecifiek </li></ul></ul><ul><ul><li>mogelijkheid tot interactiviteit </li></ul></ul><ul><li>instore media </li></ul><ul><ul><li>real-time en up-to-date </li></ul></ul><ul><ul><li>advertising </li></ul></ul><ul><li>broadcasting networks </li></ul><ul><ul><li>Schiphol Airport </li></ul></ul><ul><ul><li>NS stations </li></ul></ul><ul><ul><li>(airport-)taxi’s </li></ul></ul>
  • 11. podcast <ul><li>A podcast is a multimedia file distributed over </li></ul><ul><li>the Internet using syndication feeds, for </li></ul><ul><li>playback on mobile devices and personal </li></ul><ul><li>computers </li></ul>
  • 12. podcast podscroll <ul><li>Digitale reisgidsen voor gebruik op iPod of mobiele telefoon </li></ul><ul><ul><li>Rough Guide </li></ul></ul><ul><ul><li>WCities </li></ul></ul>
  • 13. podcast travelcast <ul><li>Gesproken reisgidsen </li></ul><ul><ul><li>walki-talki.com </li></ul></ul>
  • 14. internet social networks <ul><li>create </li></ul><ul><ul><li>reisverhalen, foto’s en video’s </li></ul></ul><ul><li>share </li></ul><ul><ul><li>blogs, vlogs en fotoalbums </li></ul></ul><ul><ul><li>communities </li></ul></ul><ul><ul><li>mashup </li></ul></ul><ul><li>comment </li></ul><ul><ul><li>user feedback </li></ul></ul><ul><li>search </li></ul><ul><ul><li>local search </li></ul></ul><ul><ul><li>Google Earth </li></ul></ul>
  • 15. social networks weblogs
  • 16. social networks fotoalbums
  • 17. social networks video’s
  • 18. social networks communities
  • 19. social networks mashups
  • 20. social networks travelblogs
  • 21. social networks weblogs
  • 22. social networks customer feedback
  • 23. search local content
  • 24. search mobile search
  • 25. search Google Earth

×