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new marketing concepts for tourism industry

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presentation for business managers of the Amsterdam Tourist Board

presentation for business managers of the Amsterdam Tourist Board

Published in Business , Technology
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Transcript

  • 1. new marketing trends en ontwikkelingen voor de tourist information markt frank reef november 2006
  • 2. what’s new
    • mobiele telefonie
    • n arrowcasting
    • podcast
    • social networks
  • 3. mobiele telefonie
    • ‘ One day every town will have one’
    • quote by Alexander Graham Bell
    • inventor of the telephone
  • 4. mobiele telefonie
    • http://www.youtube.com/watch?v=j6RtqlxrPgQ
  • 5. mobiel mobiel internet
    • mobiel internet
    • mobiele applicaties
  • 6. mobiel mobiele reisgids voor mobiele telefoon en PDA
  • 7. mobiel applicaties voor mobiele telefoons
  • 8. narrowcasting
    • narrowcasting is a form of broadcasting
    • narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes
    • narrowcasting is based on the idea that mass audiences do not exist
  • 9. narrowcasting targetted advertising
    • http://www.thisison.nl/project_details.php?project=Bravia
  • 10. narrowcasting digital signage en interactieve media
    • target marketing
      • doelgroepspecifiek
      • mogelijkheid tot interactiviteit
    • instore media
      • real-time en up-to-date
      • advertising
    • broadcasting networks
      • Schiphol Airport
      • NS stations
      • (airport-)taxi’s
  • 11. podcast
    • A podcast is a multimedia file distributed over
    • the Internet using syndication feeds, for
    • playback on mobile devices and personal
    • computers
  • 12. podcast podscroll
    • Digitale reisgidsen voor gebruik op iPod of mobiele telefoon
      • Rough Guide
      • WCities
  • 13. podcast travelcast
    • Gesproken reisgidsen
      • walki-talki.com
  • 14. internet social networks
    • create
      • reisverhalen, foto’s en video’s
    • share
      • blogs, vlogs en fotoalbums
      • communities
      • mashup
    • comment
      • user feedback
    • search
      • local search
      • Google Earth
  • 15. social networks weblogs
  • 16. social networks fotoalbums
  • 17. social networks video’s
  • 18. social networks communities
  • 19. social networks mashups
  • 20. social networks travelblogs
  • 21. social networks weblogs
  • 22. social networks customer feedback
  • 23. search local content
  • 24. search mobile search
  • 25. search Google Earth