10 Rules of a
Social Media Strategy
Also introducing Hugh MacLeod
Amsterdam, september 2007
Dit rapport is bestemd voor de organisatie van de opdrachtgever. Verspreiding en reproductie van (delen van) dit rapport buiten de organisatie van de
opdrachtgever is niet toegestaan zonder vooraf verstrekte schriftelijke toestemming van Boer & Croon.

Social Media?
widget
online video
3D internet
blogs
ratings collaboration
communities Ajax social networks
RSS
filesharing vlogs mashup
web 2.0
podcast wiki tagging
user generated content
ons
sati
ver
con
line
on
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Rule 1:
Assess your readiness
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Rule 2:
Focus on people, not the technology
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Rule 3:
Carefully consider the business benefit
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Rule 4:
Grasp the difference between traditional and social media
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Rule 5:
Prepare to relinquish control and share the process
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Rule 6:
Be experimental and involve employees
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Rule 7:
Give employees clear guidelines
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Rule 8:
Take a hands-off approach
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Rule 9:
Work with what you’ve got
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Rule 10:
Don’t obsess about the numbers
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How ready are you for social media?
Where you are now Where you’d like to be Action needed to get there
Cultural readiness
Consider: senior leaders,
managers, willingness to
collaborate, two-way
communication? Attitude to
risk?
Your audiences
What’s the demographic
profile?
Are employees already using
these tools? Are customers?
Potential business value
Where’s the need?
You and your team
Skills, training, what’s your
team’s role in making this
happen?
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f.reef@boercroon.nl
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