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(R)evolution pdf

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The evolution

The evolution

Published in: Business, Sports
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  • 1. 1950 1950 1950 1950 19501980 1980 1980 1980 19802000 2000 2000 2000 20002010 2010 2010 2010 20102015 2015 2015 2015 2015
  • 2. Valuechain Shift1950198020002010 Supply driven market • End of restricted supply • Over demand2015 • Supply shortage
  • 3. The Value Chain Shift1950198020002010 Power shift • Retailer takes the lead • Vertical integrated Retailers2015
  • 4. The Value Chain Shift1950198020002010 Brands fight back • Being part of design process • Brands start retailing2015
  • 5. The Value Chain Shift1950 Converse Film invoegen uit NYC198020002010 Consumer in charge • Design your own • In store2015 • On your mobile • At home
  • 6. The Value Chain Shift195019802000 Consumer Prosumer2010 • Print your own 3D • Custom made • Ready to go • Self selected2015
  • 7. 1950 1950 1950 1950 19501980 1980 1980 1980 19802000 2000 2000 2000 20002010 2010 2010 2010 20102015 2015 2015 2015 2015
  • 8. 1950 1950 1950 1950 19501980 1980 1980 1980 19802000 2000 2000 2000 20002010 2010 2010 2010 20102015 2015 2015 2015 2015
  • 9. The Media Shift1950198020002010 The beginning of Mass marketing • Reviews avant la letre • Radio Veronica first commercial2015 • Hilversum 2 follows
  • 10. The Media Shift1950198020002010 TV enters Mass marketing • TV landscape changes fast2015 • End 80’s starts the expansion • TV adds dominate 30 years
  • 11. The Media Shift1950198020002010 Search engine marketing • After the dot.com bubble2015 • Consumer search for information • The life after second life
  • 12. The Media Shift1950198020002010 Social media marketing • Consumer searches, finds, reviews • Online spend surpass TV spend2015 • Internet TV grows • Internetbubble 2.0?
  • 13. The Media Shift1950198020002010 Reviewmarketing • The store as medium • More indivdual communication2015 • Mobile communicatioin • People trust others
  • 14. 1950 1950 1950 1950 19501980 1980 1980 1980 19802000 2000 2000 2000 20002010 2010 2010 2010 20102015 2015 2015 2015 2015
  • 15. 1950 1950 1950 1950 19501980 1980 1980 1980 19802000 2000 2000 2000 20002010 2010 2010 2010 20102015 2015 2015 2015 2015
  • 16. The Price Shift1950 Tekst198020002010 Vertical Price Fixing • Resale Price Maintenance • Manufacturer sets price2015 • Retailer grants price setting
  • 17. The Price Shift1950198020002010 Horizontal Price Fixing • Power shift • Retailer sets price2015 • Franchise as solution
  • 18. The Price Shift1950198020002010 Category Killers • Extensive assortment • Perceived low pricing2015 • Low price image
  • 19. The Price Shift1950198020002010 Pricecheckers • Prices have become transparent • Retailers do challenge consumers2015 • Comparison sites and apps flourish
  • 20. The Price Shift1950198020002010 Pricesetters • Group buying • Crowd sourcing2015 • New business models
  • 21. 1950 1950 1950 1950 19501980 1980 1980 1980 19802000 2000 2000 2000 20002010 2010 2010 2010 20102015 2015 2015 2015 2015
  • 22. 1950 1950 1950 1950 19501980 1980 1980 1980 19802000 2000 2000 2000 20002010 2010 2010 2010 20102015 2015 2015 2015 2015
  • 23. The Knowledge Shift1950198020002010 Retailer as specialist • Retailer has to be certified • Manufacturers invest in retailers know how2015
  • 24. The Knowledge Shift1950198020002010 Consumer association as guide • Consumer association reviews • Consumers reads and compares • Consumer selects2015
  • 25. The Knowledge Shift1950198020002010 Retailer helps Consumer • Customer gets trainings • Customer gets workshops2015 • Customer gets genius bars
  • 26. The Knowledge Shift1950198020002010 Consumer searches online • Digital super consumer • Information empowered consumer2015 • Give tools to the employees to meet them not to beat them
  • 27. The Knowledge Shift1950198020002010 Consumer instant help • Assistance in store or on distance • Assistance in store via your own device2015 • Assistance from pears during shopping
  • 28. 1950 1950 1950 1950 19501980 1980 1980 1980 19802000 2000 2000 2000 20002010 2010 2010 2010 20102015 2015 2015 2015 2015
  • 29. 1950 1950 1950 1950 19501980 1980 1980 1980 19802000 2000 2000 2000 20002010 2010 2010 2010 20102015 2015 2015 2015 2015
  • 30. The Location Shift1950 cccc198020002010 Shopping everywhere • Stores were literally around the corner • 200.000 stores in the Netherlands2015
  • 31. The Location Shift195019802000 Out of town shopping2010 • IKEA opens first store • 145.000 stores in the Netherlands • Retail chains are growing2015
  • 32. The Location Shift1950198020002010 Outlet shopping • First outlet centres to be opened • 125,000 stores in the Netherlands • 800 webshops in the Netherlands2015
  • 33. The Location Shift1950198020002010 Online & Offline shopping • 7,100 webshops in the Netherlands • 108,000 stores in the Netherlands2015 • Square meters still on the rise
  • 34. The Location Shift1950198020002010 Cross Channel Shopping • Number of stores further down • 100,000 stores in the Netherlands2015 • Retail chains take bigger share

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