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Retail

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  • 1. ontgrendelen
  • 2. @ Reach Internet-penetration90%80%70%60% France50% Germany40%30% Netherlands, The20% United Kingdom10%0% Source: Worldbank 2010• Everybody is online – Classic Internet Time: 65 minutes per day Source: Spot.nl 2010 – New Internet Time: 28 minutes per day
  • 3. @ Reach Cell phones in the Netherlands 140 120 100 80 Mobile cellular 60 subscriptions (per 40 100 people) 20 0Source: beursgorilla.nl Source: Worldbank 2010• Mobile internet – 2010: 41% – 2015: 60% Source:Q&A Research 2010 – Classic Internet Time: 132 minutes per day – New Internet Time: 72 minutes per day Source:TNS Nipo 2010
  • 4. @ Reach Expected Revenue 2011 in the US in billions for electronic products3025201510 5 0Source: NPD 2010• Instant Internet within reach – iPad fastest product adaption ever – iPad is just start of tablet revolution
  • 5. @ Reach Social Netwerk Accounts in the Netherlands 50% 40% 30% 2010 20% 2015 10% 0% Twitter account Hyves account Facebook account Ander social Source:Q&A Research 2010 netwerk account• 43% New Internet Time is on Social networks Source: Spot.nl 2010 – 1 out of 6 shares store information – 1 out of 3 reads store information Source:Q&A Research 2010 – 49% makes store selection based on reviews
  • 6. @ Reach• From WWW to MOA – App’s will replace the browser Source: Wired.com 2010 – Classic Internet surfing declined 24% since 2008 Source: Spot.nl 2010 – Infodising: 46% is not able to properly search online Source:Q&A Research 2010
  • 7. @ Reach for Retail 2020• Consumer is Crosschannel• From TOMA to TOIA• Brand awareness• Brand search results• Fewer visitors, higher purchase intention, more customers . .
  • 8. ontgrendelen
  • 9. © Resources• The World isn’t endless – Growing population – Growing wealth – Growing consumption• Increasing scarcity – Rising wages – Rising prices – Lack of raw materials Source: janjuffermans.nl
  • 10. © Resources for Retail 2020• Sustainable production• Sustainable logistics• Sustainable stores – Sustainable – Green – Secure – Recycling – Economical Source: laatstedag.wordpress.com .
  • 11. ontgrendelen
  • 12. # Repopulation• The Dutch are 40• 65+ increases 33% till 2020• Youth constant• Population growth 3%• 80% NW Dutch Source: CBS 2010
  • 13. # Repopulation 100% 90% 80% 70% 60% 50% Single person 40% Multiple persons 30% 20% 10% 0% 1960 1970 1980 1990 2000 2010 2020 Source: CBS; SCP 2010• Number of households is growing +7%• In 2020 we have 3 million Dutch single households• Decreasing outskirts 5% till 15% tot 2040
  • 14. # Repopulation Samenstelling ondernemers detailhandel naar leeftijd 100% 80% 51 jaar en ouder 60% 31 tot 50 jaar 40% Tot 30 jaar 20% 0% 1994 2010 Source: ITS/HBD 2010• Average age entrepreneurs 45• 35% entrepreneurs is 50+ Source: ITS/HBD 2010• 30% entrepreneurs want to retire by 2015 Source: CBW-Mitex 2010
  • 15. # Repopulation for Retail 2020• New target groups, new approach – Sense of age versus Calendar age – Mass individualisation – Time is scarce• A store is the mirror of society Source: vougue.frl• Time to start, time to quit – Next generation .
  • 16. ontgrendelen
  • 17. € Revenue Development Food, Non Food and inflation130125120115 Food Index110 Non Food Index105 Inflation Index1009590 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010• Stagflation seems horror scenario• Reality in Non Food for 10 years Source: HBD,CBS bewerking Q&A Research 2010
  • 18. € Revenue• Forecasts Retail – Low 0,0% till 1,0% – Not corrected for inflation Source: ABN Amro,ING, Rabobank 2010• Price sensitive consumers• Calculated consumers• The end of consumertisme
  • 19. € Revenue for Retail 2020 • The new middle market • Value retailers • Price is back in marketing mixSource: opoegaatdigitaal.punt.nl Source: wugly.nl .
  • 20. ontgrendelen
  • 21. m² Reshaping More meters• 2,5 m² per Development square meters (millions) person 30 25 20 wvo 15 10 5 0 Source: Locatus HBD 2010 2001 2009
  • 22. m² Reshaping More Sales• € 7.400 per Development Retail Sales (millions) person per year 85000 80000 omzet 75000 70000 Source: HBD 2010 65000 2001 2009
  • 23. m² Reshaping Decreasing floorproductivity Development floorproductivity in €• m²: + 23,0%• €: + 14,3% 3300 3200• €/ m²: -/- 7,0% 3100 omzet/m 3000 Source: Q&A Research 2010 2900 2001 2009
  • 24. m² Reshaping for retail 2020• Minus 20% to 35% square meters• Demand driven Malls, differentiated leases• End of channel conflict, Local Hero as brand extension
  • 25. Meer weten over Re’structure?• Kijk op: www.retail2020.nl
  • 26. ontgrendelen
  • 27. Cross Channel Wehkamp’s Wapp gives consumers insight what discount they will get if they buy from the current location at the e-tailer siteGoogle Goggles performs a Google search whenthe item or image is scanned in the application IKEA launched a mobile app to help Bicycle Trek XO 2 potential customers view IKEA www.trekbikes.com/be/nl/bike furniture in their homes. s/road/xo/xo2z/
  • 28. Digital SuperconsumerYelp uses the power of thecommunity to develop ratings andreviews for restaurants in the area. On Wugly.nl consumers write reviews on shops. 70% to 85% of reviews on these kind of sites are positive.
  • 29. Digital Superconsumer Groupon (consumer-consumer) where group purchasing creates a team dynamic and discounts only kick in if enough people purchase the groupon -commerce Levi’s links its store to Facebookthrough a “Like” button allowingshoppers to see people who likedvarious items including Facebook friends
  • 30. TransparancyHouddewarmtebinnen.nl is aninitiative to save energy by closingdoors. Green Stars from Q2 2011 shops can receive green stars. A consumer seal for being a “good and green” sustainable company
  • 31. IndividualizationNIKEiD customizing your own sports gear. Mass Customization enabled by digital design tools, allowed Ralph Lauren Rugby to launch an apparel customization application in November 2009.
  • 32. IndividualizationIn Berlin’s Oakley store consumers areable to design their own glasses. Mass Customization by design tools, on the website of the Italian Pinarello.
  • 33. IndividualizationBemz offers a wide array of slipcoversto personalize standard merchandiseoffered by IKEA Eeeefun.com create your own electrical scooter with your own custom made design
  • 34. AffluenzaRetailers accross the globe inelectronics , books andentertainment first to leavephysical market space. HEMA newest campaign price presented as value driver
  • 35. Affluenza Best Buy offers a platform where consumers can trade in their products for giftcardsIKEA started in Sweden platformfor used IKEA products