Seo Tips: Google News
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Seo Tips: Google News

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Some advice to help get accepted into Google News that will help your SEO efforts to obtain organic search engine traffic.

Some advice to help get accepted into Google News that will help your SEO efforts to obtain organic search engine traffic.

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Seo Tips: Google News Seo Tips: Google News Presentation Transcript

  • SEO Tips: Google News
    Frank Pipolo
  • Google News
    With universal search – takes over top organic spots
    Great way to gain traffic from for FREE!
    If you have a blog or cover events and news related to your industry, there is no reason you should not tap into this free service
    Need to follow precise series of steps to be included
    Content has to be industry specific and unique
  • What is Google News Looking For?
    Cover current events in your industry
    Update a few times a week
    3 months of articles to start
    Recommend to have an article to post every day
    No self promoting fluff
    Can not use your RSS feed
    Must be HTML – no flash or PDF
    Specific formatting to conform to Google’s technical requirements
    Miss any one thing or do not do it and your pages are omitted.
  • URL Structure
    Must contain a unique number of at least 3 digits
    Good example - http://www.frankpipolo.com/news/putters123.html
    Bad example - http://www.frankpipolo.com/news/putters1234.html
    Do not use date as number structure
    Recommend to start with 5 digits as sooner or later you will exhaust all 3 digits and be forced to use 5 digits.
    Make sure this URL is unique and never changes
    No duplicate content – make sure only one URL supports content
  • My Recommendation – Page 1
    Create news section with newest articles
    Full story on its own page with unique URL
    Do not hide content behind forms or where a spider can not access
    Optimize titles just like SEO
    Use an H1 headline tag but no hyperlink
    Make links plain HTML – Google’s Newsbot is worse than Google’s SEO robot for crawling
    Article titles 2-22 words long – this is a requirement!
    400-600 words – well written, grammatically correct, and spell checked.
    Create a XML sitemap only for your news articles
  • My Recommendation – Page 2
    SEO your articles – makes sure you have top keywords are in body content and paragraphs contain a few sentences each
    Use a clear date and time on the article page NOT in URL
    Avoid using dates outside of published date in article content – don’t confuse Google
    Code must be validated and pages to UTF-8 encoded
    Make sure you use this tag in the head of each page - <meta http-equiv= “Content-Type”content=”text/html;charset=UTF-8″>
    Add images with well written captions, big font size, non clickable, and are placed next to your title
    Image size 100 x 100 or 300 x 300
  • Ready for Google Human Review
    Have 3 months worth of articles – the more the better
    Multiple writers and editors – at least 3 writers & 2 editors
    Links to privacy policy, disclaimer, user agreement, and editorial policy
    Set up a bio page with a bio for each of the writers and editors
    Brag about you site’s accomplishments – relationships with top sites, traffic stats, awards, and demonstrate your have read and complied with all requirements
    If rejected – Google offers very detailed reasoning
    Fix site and reapply @ https://www.google.com/support/news_pub/bin/request.py
  • Thanks!
    For More Internet Marketing Tips Please Visit Us @
    http://www.frankpipolo.com