Seo Tips: Google News

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Some advice to help get accepted into Google News that will help your SEO efforts to obtain organic search engine traffic.

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Seo Tips: Google News

  1. 1. SEO Tips: Google News<br />Frank Pipolo<br />
  2. 2. Google News <br />With universal search – takes over top organic spots<br />Great way to gain traffic from for FREE!<br />If you have a blog or cover events and news related to your industry, there is no reason you should not tap into this free service<br />Need to follow precise series of steps to be included<br />Content has to be industry specific and unique<br />
  3. 3. What is Google News Looking For?<br />Cover current events in your industry<br />Update a few times a week<br />3 months of articles to start <br />Recommend to have an article to post every day<br />No self promoting fluff<br />Can not use your RSS feed<br />Must be HTML – no flash or PDF<br />Specific formatting to conform to Google’s technical requirements<br />Miss any one thing or do not do it and your pages are omitted.<br />
  4. 4. URL Structure<br />Must contain a unique number of at least 3 digits<br />Good example - http://www.frankpipolo.com/news/putters123.html<br />Bad example - http://www.frankpipolo.com/news/putters1234.html<br />Do not use date as number structure<br />Recommend to start with 5 digits as sooner or later you will exhaust all 3 digits and be forced to use 5 digits.<br />Make sure this URL is unique and never changes<br />No duplicate content – make sure only one URL supports content<br />
  5. 5. My Recommendation – Page 1<br />Create news section with newest articles<br />Full story on its own page with unique URL<br />Do not hide content behind forms or where a spider can not access<br />Optimize titles just like SEO<br />Use an H1 headline tag but no hyperlink<br />Make links plain HTML – Google’s Newsbot is worse than Google’s SEO robot for crawling<br />Article titles 2-22 words long – this is a requirement!<br />400-600 words – well written, grammatically correct, and spell checked.<br />Create a XML sitemap only for your news articles<br />
  6. 6. My Recommendation – Page 2<br />SEO your articles – makes sure you have top keywords are in body content and paragraphs contain a few sentences each<br />Use a clear date and time on the article page NOT in URL<br />Avoid using dates outside of published date in article content – don’t confuse Google<br />Code must be validated and pages to UTF-8 encoded<br />Make sure you use this tag in the head of each page - &lt;meta http-equiv= “Content-Type”content=”text/html;charset=UTF-8″&gt;<br />Add images with well written captions, big font size, non clickable, and are placed next to your title<br />Image size 100 x 100 or 300 x 300<br />
  7. 7. Ready for Google Human Review<br />Have 3 months worth of articles – the more the better<br />Multiple writers and editors – at least 3 writers & 2 editors<br />Links to privacy policy, disclaimer, user agreement, and editorial policy<br />Set up a bio page with a bio for each of the writers and editors<br />Brag about you site’s accomplishments – relationships with top sites, traffic stats, awards, and demonstrate your have read and complied with all requirements<br />If rejected – Google offers very detailed reasoning<br />Fix site and reapply @ https://www.google.com/support/news_pub/bin/request.py<br />
  8. 8. Thanks!<br />For More Internet Marketing Tips Please Visit Us @<br />http://www.frankpipolo.com<br />

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