Why Use Video Marketing If YouTube was a standalone web site it would be the 2nd largest site in the world and video search accounts for one quarter of all search in the U.S. for Google. So video optimization has become an important SEO function for the average online business owner. Here are some more stats: 13 hours of new videos are uploaded to YouTube every minute. 80 million videos are being watched every day. 200,000 new videos are uploaded daily. Good news – lots of people watch videos. Bad news – the idea your video will go “viral” has become very difficult unless you really know what your doing.
Benefits of Video Marketing Increased traffic to your website. A new Top 10 search ranking for a specific keyword. New incoming links directly from YouTube (even if they are NOFOLLOW). The real possibility of pushing a competitor off the first page of Google. The generation of new video subscribers to your video channel (if you have one).
#1 - Keep your YouTube Video Under 3 Minutes in Length Shorter videos generate more views. More views means more popular videos. The more popular the video, the more comments and bookmarks are generated. Comments and bookmarks lead to incoming links. Incoming links lead to the generation of Google PageRank. Google PageRank results in a higher ranking video in organic results.
#2 — Optimize your Video Title with Target Keywords Sounds like a no brainer but as with ranking a regular web page in Google, the importance of the video title tag for organic ranking purposes can’t be overstated. The title tag on your target video should specifically reference your target keywords.
#3 — Optimize your Video Description with Target Keywords Second to the title, using your YouTube video description field effectively is paramount to getting your video ranked well in Google. Include the focused keyword twice in the description Put the link of the site you want to promote at the beginning of the video description.
#4 — Use your Target Keywords as YouTube Video Tags This simple strategy is one that most YouTubers still don’t get. Your YouTube tags are the main way users query videos on YouTube. If you want to show up in YouTube for dogs or airplanes you must include these tags within your YouTube tags field. These tags are also indexable as content on the page. Google does use them in algorithmic calculations when ranking videos organically. When putting your tags into your video, make sure your targeted keyword phrase is entered first in the tags field. This increases the chances of your video being found by YouTube searchers who are looking for videos that match your tags. It also gives you that extra boost within Google that helps the video rank well..
#5 — Use your Website Name as your YouTube User Name This strategy will indirectly help your videos rank better in Google by more effectively cross-linking your main website with your YouTube video offerings.
#6 — Generate Views, Comments, & Honors on Your Videos Views are like votes on YouTube. The videos that generate the most views get featured more on YouTube, resulting in even more views. Increased views also lead to the generation of honors for your video, leading to even more notice. Examples of some of the more popular honors your video can generate: Most viewed video (day, week, month, all-time) Most viewed in a category video Most discussed video Most popular video Top favorite video
#7 — Embed Your Video into Websites, Threads, and Blogs. Embedding or pasting your video into your site, in blogs or through related forum threads is a great way to drive traffic and views to your video. Although embedded views are no longer used to calculate honors at YouTube, they are tracked and can be used to effectively publicize a new video to as wide an initial audience as possible. Also, embedded videos show up as links on YouTube to your video.
#8 — Build Links Into Your Video using Targeted Anchor Texts. By far the most important factor in generating high-ranking Google organic results for your YouTube videos is targeted anchor text link building. Building quality incoming links directly to your YouTube video using the specific keyword for which you want to rank is hands-down the most effective method for boosting relevancy within Google to generate those first page rankings. To best leverage your link building efforts for maximum effect, consider the following: Vary your anchor texts: You should generate links using your top keywords as anchor text of the targeted incoming link. This will ensure good rankings in both Google organic and Google video searches per our examples above. Seek out quality links: Try to achieve quality links from PR=3+ sites whenever possible. Use a combination of blogs, sites, and thread inventory that have reputable authority and a recent Google cache date. Be sure to link to the video from your own sites as well using targeted anchor text. Paid blog posts or links: Consider using a service to generate blog backlinks using your targeted anchor texts. Just remember that Google does not like these forms of paid links so be careful!