Social Media Promotions - Realtime Media

Effective Use of Promotions in Social Media
November 9, 2010

Social Media & Promotions Landscape
Over 500 mm Facebook users globally
Over 50,000 Applications utilize Twitter
Liking and Following are the new acquisition
Couponing and Offers are big trends
Advertising Integration is key for big brands
© 2010 RealTime Media, Inc. | www.rtm.com | info@rtm.com | 610.337.3600
3

Engagement is the Key to Outcome
Can be improved by following proven tactics
Can be hurt if compliance, disclosures not covered
Promotions need to generate buzz in order to be successful
Strong Engagement generates synergy in a Social Media- driven program
4

Traditional Marketing Practices
Still Apply
Sweepstakes acquire new Likes or Follows
Instant Win Games bring people back day after day
Loyalty Programs build relationships over time
Coupons and Discounts drive trial
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Creating the Viral Loop
Social Media
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Promotions Compliance
All the Traditional Laws apply
Limit your entrants based on your market and target audience
Social Networks have their own Promotion Rules
Some have Mandatory Advertising Commitments
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What Does EverySocial Promotion Need?
Compelling & Relevant Prize or Offer
Form of Name Capture: eMail or @Name
Media Support
Tools for Letting Consumers Extendthe Communication
Monitoring
Measurement and Analytics
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Extending Your Messaging
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Social Media is more than Online
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Summary
Traditional Tactics Apply
There are New Rules for each Outlet
Media Planning is Necessary
Still Look for Acquisition
Provide Tools & Content to Extend the Promotion
Monitor and Measure
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Case Studies
Social Media Promotion Successes
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What’s Your Dream Wedding Style?
Facebook Tab & Application
Interactive Quiz
Saw significant increase in ‘Likes’
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“Get Your Veet On”
Facebook Tab & App
User Generated Contest featuring video, photo, essay upload
Charitable Contribution
Digital Coupon Tab
Likes increased by 21,000
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“Raise the Rate”
User Generated Contest & Sweepstakes
Custom Facebook Tab & Application
2 suggestions per Participant
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“Office Tailgate Party”
Twitter-driven Sweepstakes
Daily Prizes
2,400 Entrants
Players tweeted their opinions to sports-themed questions to enter
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“Give the Gift of Touch”
Sweepstakes
Facebook Connect
Engage via Facebook sharing or traditional email
17

Thank You
sales@rtm.com
610.337.3600

Social Media Promotions - Realtime Media

by Frank Neill on Nov 09, 2010

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