Realtime Media - Capabilities
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Realtime Media - Capabilities

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Realtime Media - www.rtm.com - provides technology solutions for marketers with a focus on Instant Win Games, online sweepstakes, User-Gen Contests, Loyalty Programs and more. Special emphasis on ...

Realtime Media - www.rtm.com - provides technology solutions for marketers with a focus on Instant Win Games, online sweepstakes, User-Gen Contests, Loyalty Programs and more. Special emphasis on Legal/Regulatory and Compliance Based Marketing Solutions as well as Social Media Integrations

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Realtime Media - Capabilities Realtime Media - Capabilities Presentation Transcript

  • Promotions Technology & Compliance Based Marketing Solutions
    • interactive promotion
    • social media strategy
    • data segmentation
  • RealTime Media combines creativity, technology, and regulatory expertise to create highly effective, Compliance-Based Marketing ™ Solutions that develop 1:1 relationships by acquiring , activating and retaining consumers
  • Representative Clients
  • RealTime Promotions Technology Solutions
    • Instant win promotions
    • Sweepstakes
    • Loyalty campaigns
    • User generated content
    • Watch & Win
    • Widgets
    • Social media
    • Tell A Friend
    • Custom contests
    • Incentive campaigns
    • Webisodes
    • Mobile
    • Instant messaging
    • Web 2.0 Personalization
    • Digital instant win prizes
    • Rich media, Eyeblaster, Flash…
    • Integrated email services
    • Digital coupons
    • Sampling
    • Promotion microsites
    • Streaming video production and integration
  • RealTime Promotional Services
    • Strategic planning and development
    • Creative services
    • Account and project management
      • Timeline, flow chart and day to day contact
    • Technology implementation
    • Program management & administration
      • Legal services, rules, bonding & registration
      • Prizes – procurement, barter & fulfillment
      • Reporting and analysis
    • Fulfillment services
    • Insured prize promotions
  • Compliance-Based Marketing ™
    • RTM ensures your programs comply with the rapidly changing local, state, federal and international laws:
      • CAN-SPAM ACT
      • HIPAA Regulations
      • COPPA Regulations
      • Digital Millennium Copyright Act
      • State Promotional Laws
      • State Privacy Laws
      • IRS Regulations
      • International Promotional Laws
    Why?
  • Competitive Differentiation
    • Principal-level involvement on a day-to-day basis
    • Equal strength in creative, technical, and strategic marketing arenas
    • Superior project management procedures
    • Commitment to collaboration
    • Experience and flexibility
  • Reporting
  • Case Studies
  • Mac Cosmetics Hello Kitty International Widget
    • International widget available in 9 countries: US, UK, Canada, Australia, Germany, France, Korea, and Japan. 
    • The promotion is entirely encapsulated in a widget for maximum social media exposure and distribution
    • First widget to allow for data transfer in Asian language character sets
    • Fresh take on Tell-A-Friend
  • OMG! Degree Girl Custom Microsite
    • Multi-phased custom microsite
    • Results:
    • Total Visitors to Branded Experience: Over 840,000
    • Registrations:50,000 +
    • 46% of registrants returned to the contest site
    • Submissions: Over 20,000
    • Opt-in:
      • 28% of Registrants opted in
  • AOL Caress “Make You Skin the Ultimate Fashion Statement”
  • Verizon Wireless Pick The Winning (team) Plays
    • Goal:
      • Drive awareness and activation of Verizon’s various team sponsorships
    • Tactics:
      • Multi-layered promotions where participants can instantly win prizes, as well as earn additional entries into the grand prize sweepstakes
      • Video of well-known team spokesmen used to enhance online experience
      • Templated program allows Verizon to deliver team specific programs
    • Results:
      • The program has been so successful that Verizon is rolling the program out to all of its team sponsorships in the NFL, NBA & NHL!
  • Sisterhood of the Traveling Pants 2 Custom Microsite
    • Total Unique Registrations: 80,000+
    • Sweepstakes Entries: 421,000+
    • Instant Win Game Plays: 402,000+
    • Tell-A-Friends sent: 18,000+
    • Tell-A-Friends who returned: 18%
    • Custom Jeans Created: 14,000 (avg viewing time – 1 min 28 seconds)
    • User Gen Submissions: 9,000
    • Opt-ins: 26%
  • Mazda5 Memory Challenge
    • Interactive Memory Game feature benefit statements about the car with every set of cards matched.
    • Unique Registrations
    • 35,000+
    • Returning Players
    • 630,000+
    • Instant Win Game Plays
    • 670,000+
    • Sweepstakes Entries
    • 40,000+
  • Beano Love Letter Contest
    • Goal:
    • Build brand awareness and leverage an existing TV ad campaign
    • Tactics:
    • Implement a Phased 120-day promotion
    • Develop a User-Generated Essay Contest and Voter Sweepstakes
    • Create an online Admin Tool to allow the client to review/approve the essays in real time
    • Results:
    • 16,000 registered users
    • 12,000 essay submissions
    • 34,000 votes for Top Essay
    • 700,000 page views
    • 500,000 unique visits
  • Comcast Daily Candy 100 Day Giveaway
    • Results To Date: 8/30/09
    • Total Registrations: over 155,000
    • Returning Players: 595,000
    • Instant Win Game Plays: 750,000
    • Tell A Friend Returns: 21%
    • 1-2 Many returns: 3%
    • Comcast.net & DailyCandy Opt-in: over 30% each
  • GSI Kate Spade Hawaii or Bust Sweepstakes & Instant Win
    • Total Unique Registrations: 52,573
    • Total Sweepstakes Entries: 255,117
    • Instant Win Game Plays: 232,534
    • Returning Players: 179,892
    • Tell A Friend Returns: 9%
  • Smirnoff Ice Win What You Want
    • Goal:
      • Drive purchase continuity and loyalty among target consumers
    • Tactics:
      • Unique codes under the caps
      • Consumers can instantly win an eBay gift certificate ($25 - $500)
      • For each code entered consumer also received an entry into sweepstakes for a $15,000 deposit into their PayPal account
      • Consumers can enter their codes online or via text message
    • Results:
      • Over 300,000 consumer accounts created
      • Over 1.2MM unique product codes activated
  • Home Depot Ultimate Power Tool Event
    • Goal:
      • Drive target consumers into Home Depot stores to purchase their new power tools
      • Inform consumers that they can earn free Home Depot gift cards for their power tool purchases
      • Create a database of program participants for ongoing CRM
    • Tactics:
      • Consumers were encouraged to play the hourly online instant-win game daily (scratch & win)
    • Results:
      • Over 271,000 Splash page visits
      • Over 81,000 consumer accounts created
      • Over 155,000 game plays
      • 36% opt-in rate
      • 30% of tell-a-friend emails converted into program registrants
  • Thank You Frank Neill [email_address] 610-337-3600 ext 253