WINSTON-SALEM BUSINESS |   19
BUSINESS Front




Frank Myers Auto
            Lasting Legacy
 20   FEBRUARY 2008
BUSINESS    Front




Every dealer marches to the beat of      E”, and “Chainsaw Charlie.” The        prestigious 2006 - 2...
community service in the used motor vehicle industry.
Myers was one of 23 dealers from across the country to
be nominated ...
All of the dealerships adhere to the
same friendly service and high
standards that have been the
foundation for the compan...
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Winston-Salem Used Car Dealer & His Lasting Legacy

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Frank Myers Auto is a Winston-Salem, NC used car dealership that is profiled in the February edition of Winston-Salem Business magazine. For more information on the dealership or its owner Tracy Myers, please visit http://www.frankmyersauto.com

Published in: Automotive, Business
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Transcript of "Winston-Salem Used Car Dealer & His Lasting Legacy"

  1. 1. WINSTON-SALEM BUSINESS | 19
  2. 2. BUSINESS Front Frank Myers Auto Lasting Legacy 20 FEBRUARY 2008
  3. 3. BUSINESS Front Every dealer marches to the beat of E”, and “Chainsaw Charlie.” The prestigious 2006 - 2007 National a different drummer. Just ask “Uncle comical and sometimes wacky Quality Dealer award presented by the Frank!” characters, slinging catchy slogans, National Independent Auto Dealers Frank Myers Auto Maxx is well are portrayed by enthusiastic Association. The award is the highest known in the Triad region of North employees of the pre-owned vehicle honor available and is reserved for Carolina for their zany TV enterprise, but there is plenty of one distinguished dealer in the nation personalities like “Uncle Frank,” “The substance behind the image. Owner, possessing the highest commitment Credit King,” “The Loan Ranger,” “Lil’ Tracy Myers, brought home the to quality, customer service, and WINSTON-SALEM BUSINESS | 21
  4. 4. community service in the used motor vehicle industry. Myers was one of 23 dealers from across the country to be nominated for the National Quality Dealer award. Northwood University in Michigan provided a panel of judges to evaluate all the entries and select the winner. The long-standing tradition of naming an NIADA National Quality Dealer began 30 years ago in 1976. Following the “Gut” Much of the recent success of the dealership can be attributed to Tracy’s insight and dedication to monitoring industry trends. In 1999 Tracy acted on a “gut” instinct that led him to establish a website and an internet sales department. “It was one of the toughest business decisions I ever had to make,” explains Tracy. “Back in 1999 you just couldn’t make the numbers work. I fought many hard battles to keep it open because I looked at the department as a future investment.” An investment, indeed it was. The foundation for the dealership was laid more than 80 years ago by Tracy’s great grandfather who owned and operated a general store in the community that was known for a high level of customer service. The tradition continued when his father established the dealership. Tracy’s investment in the • 2005: Named the Carolinas Quality Dealer of the Year technology and potential of the internet has proven to be by the CIADA a strategy that enables him to continue the legacy of • 2005: Honored with the prestigious NIADA Eagle Award providing quality products and quality service to drive • 2006: Named one of the top 50 dealerships in the USA and keep quality customers. by Auto Dealer Monthly magazine (based on volume) Customers that do purchase a vehicle from the • 2006: Named the NIADA National Quality Dealer of the dealership are assured of consistent quality as the Year (The highest award obtainable in the used car following achievements show: industry) • 1995: “Small Business of the Year” by the Winston- • 2007: Tracy’s First Book, “CAR BUYING SECRETS Salem Jaycees REVEALED”, released. Available at Amazon.com and • 1995: “Dealer of the Year” award by American General all Frank Myers locations Auto Finance • 2007: Named one of the top 28 dealerships in the USA • 1996: “Dealer of the Year” award by American General by Auto Dealer Monthly Magazine (based on volume) Auto Finance • 2007: Named one of the top 3 independent dealerships • 1997: “Dealer of the Year” award by American General to be employed by in the Nation by the Dealer Business Auto Finance Journal. • 2004: Tracy obtains Certified Master Dealer degree In 2007 Tracy’s second dealership, Uncle Frank’s Auto from Northwood University. Tracy is one of the first 50 Approval center opened at 4272 North Patterson Avenue Certified Master Dealers in the Nation, one of less than in Winston-Salem, as well as Tracy’s third dealership, 125 in the Nation (total number), and one of less than Frank Myers Auto Maxx located at 1827-31 North Main 10 in the Carolinas street in High Point. 22 FEBRUARY 2008
  5. 5. All of the dealerships adhere to the same friendly service and high standards that have been the foundation for the companies steady growth over the years. One of the latest incentives being offered by Tracy’s dealerships is “The Uncle Frank Advantage” for their Certified Pre-Owned Cars which includes a few of the following features...Money Back Guarantee, Lifetime Warranty, a 160 point mechanical and safety inspection, and a Free Vehicle History report. As the internet has grown and become a part of nearly every home in America, car buyers often utilize the web to do vehicle research and make car buying decisions. To cater to the thousands of internet buyers that visit their site each month, Tracy ensures that the dealership website, www.frankmyersauto.com, is both user friendly and fully functional. Tracy Myers lives in Lewisville, North Carolina with his wife and their 2 children. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy is a self-proclaimed Christian business owner whose goal is to run his business “By The Book.” WINSTON-SALEM BUSINESS | 23

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